DTC Podcast | How to Build a Creative Flywheel for Your DTC Brand for Free
Do influencer partnership ads lower customer acquisition costs for DTC brands, or just move them?
They lower CAC on Meta, but rev-share creator deals send a big share of that saving into a new line on the P&L. Yash Chavan, founder and CEO of Saral, the team behind the Sathi affiliate platform, walks through the math on an $80 AOV supplement brand and lays out how to build a creative flywheel instead: an influencer affiliate program where affiliate revenue covers the cost of seeding product, and the posts that win organically become the ads you boost on Meta and TikTok.
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The skinny
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