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Nike’s Turnaround Faces Slower Than Expected Gains | Durham News
Nike’s “Win Now” turnaround is hitting bumps, with key markets like Greater China lagging and analysts downgrading expectations. While the Sport Offense reorganization shows wins in running and Foot Locker sales, a 17% revenue drop in China and reliance on tariff refunds to boost margins reveal deeper challenges. Profitability hinges on sportswear recovery, not expected until late 2027. Despite a solid balance sheet, the path to full recovery is turning into a marathon, with investors watching closely for sustained growth. Listen in comfort:Get a discount on a Soli Pillow…
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