Latest / Ecommerce Playbook: Numbers, Struggles & Growth
We Built Our Own Incrementality Testing Tool
After years of relying on expensive, limited solutions, we decided to build our own. In this episode of the Podcast, CTC’s VP of Ecommerce Strategy Luke Austin is joined by VP of Technology Kwa and Director of Data Steve Rekuc to unveil our brand new incrementality testing platform — now available to all CTC partners.
We’ll break down:
Why incrementality testing is the gold standard of marketing measurement
How our tool makes geo holdout testing more affordable and accessible
Real world results from brands already using it
How this changes the way we plan, forecast, and allocate ad budgets
If…
The skinny
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