Latest / Salon Success Secrets — The podcast for salon owners who are done hustling harder and ready to break their revenue ceiling. / You Can Cancel Social Media Forever (Here's Why)

Transcript

You Can Cancel Social Media Forever (Here's Why) · Salon Success Secrets — The podcast for salon owners who are done hustling harder and ready to break their revenue ceiling.

• 0:34
  SPEAKER_00: In 1992, my grandmother made$108,000 behind the chair.
• 0:42
  SPEAKER_00: And if you were born in 1992, you know there was no Instagram, no reels, no online booking.
• 0:49
  SPEAKER_00: Um, and actually, I found some paperwork to prove it.
• 0:52
  SPEAKER_01: Yeah, so we're gonna tell you exactly how she did it.
• 0:55
  SPEAKER_01: But first, here's what we believe you could cancel social media for the rest of your life, never post again, and still build an incredible career in this industry.
• 1:08
  SPEAKER_00: Yeah, I mean, we truly believe that.
• 1:10
  SPEAKER_00: Like when you start seeing the women in front of you and your team for who she really is and what's possible with her beauty, like you give her a reason to come back and tell everyone she knows.
• 1:23
  SPEAKER_01: Yeah, and just think about how much energy we spend trying to get the attention of people who've never walked through our doors.
• 1:30
  SPEAKER_01: You know, meanwhile, there's a woman sitting in her chair right now who already chose us.
• 1:37
  SPEAKER_01: You know, what if we gave her that same creativity?
• 1:42
  SPEAKER_00: Yeah, so welcome back to Salon Success Secrets.
• 1:46
  SPEAKER_00: You know, we've wrapped up our leadership film study, and this week is a big one.
• 1:50
  SPEAKER_00: It's our book, The Beauty Code.
• 1:53
  SPEAKER_00: And it's beauty isn't one size fits all.
• 1:56
  SPEAKER_00: You know, it's discover what was made for you, and it launches Friday, October the second.
• 2:03
  SPEAKER_01: Yeah, and salon owners stay to the end because we have a special offer just for podcast listeners, and we'll show you why we believe this book belongs in the hands of every guest in your salon.
• 2:15
  SPEAKER_00: Yep.
• 2:16
  SPEAKER_00: And we dedicated, I feel super special to say this, we dedicated this to my grandmother Edna Booth.
• 2:21
  SPEAKER_01: Yeah.
• 2:21
  SPEAKER_01: So take us back, Jen.
• 2:23
  SPEAKER_01: Who was Edna?
• 2:25
  SPEAKER_00: Yeah, so Edna, um, actually, when she was 34 years old, her husband became ill.
• 2:30
  SPEAKER_00: And at the time, she knew that she was gonna have to provide for her three smaller children at home.
• 2:35
  SPEAKER_00: So her husband was never no longer able to work, but she also had always had this like natural eye for design.
• 2:42
  SPEAKER_00: And she actually her neighbor knew she had this natural eye for design, entered into a beauty contest.
• 2:47
  SPEAKER_00: She won honorable mention.
• 2:49
  SPEAKER_00: So at the ripe age of 34, she went to beauty school.
• 2:52
  SPEAKER_00: And then as soon as she finished beauty school, um, she started working in a booth rental salon in a one little suite studio.
• 3:00
  SPEAKER_00: And she learned very quickly that she wanted a team behind her.
• 3:05
  SPEAKER_00: And so she set out to actually build one of our first team-based commission salons in our hometown.
• 3:11
  SPEAKER_00: It was the only team-based commission salon for the first 15 years.
• 3:16
  SPEAKER_00: And, you know, as we have stuff guests that have been coming to us for um 40 plus years, next year will mark 50 years that she was licensed.
• 3:25
  SPEAKER_00: She just actually passed away.
• 3:26
  SPEAKER_00: But, you know, every time I ask a guest, like, what keeps you coming back?
• 3:30
  SPEAKER_00: Like, why do you still choose us?
• 3:32
  SPEAKER_00: It's so interesting that every single one of them, without knowing what the other one said, it was the day they met Edna.
• 3:38
  SPEAKER_00: Like Edna had this eye for design.
• 3:40
  SPEAKER_00: She could look at you, she could tell you what colors you needed to wear, she could tell you what cut you needed, she could tell you what glasses to wear, she could tell you what earrings to wear.
• 3:48
  SPEAKER_00: And when somebody gives you that kind of knowledge in life, it's like, wow, I it's a transformation.
• 3:56
  SPEAKER_00: And so, you know, I when I found this paperwork as I've been cleaning out some stuff, and it said$108,000, and that was just her.
• 4:03
  SPEAKER_00: She did have a salon, but that was just her, you know, it made me realize back then in 1992.
• 4:09
  SPEAKER_00: I asked my team if they were born, who was born before then, hardly anyone raised their hands, but but me.
• 4:14
  SPEAKER_00: And I thought, you guys, like wow, like there was no social media then, no reels, no funny things going on.
• 4:22
  SPEAKER_00: She did this strictly because she cared about the people she had the opportunity to serve.
• 4:30
  SPEAKER_01: So beautiful.
• 4:31
  SPEAKER_01: I I just, you know, I'm obviously so grateful for Edna too, and and meeting you, Jen, and getting to be on this journey.
• 4:39
  SPEAKER_01: And I think what really stands out is, you know, just like you getting curious about like what was she doing for the women in her chair that made them come back all these years and and stay with your salon company for all of these years.
• 4:56
  SPEAKER_01: And I think, you know, that was something that stood out about Edna and that we can all take away because, you know, so many people are focused on like finding more people.
• 5:07
  SPEAKER_01: But like you mentioned, the first thing was they talked about the day they met Edna.
• 5:12
  SPEAKER_01: And I think that we forget about the guests that we have that are already choosing us, you know, and all we I see social media from salon owners all the time where, you know, they're putting out all these funny reels and things, you know, to try to attract new people.
• 5:36
  SPEAKER_01: And it just has me thinking, gosh, imagine if you took that energy that you spent trying to think of a funny reel to do that often doesn't even serve the guest.
• 5:48
  SPEAKER_01: You put that into creating a beauty plan for your guests before they even arrived, you know, thinking about them like you mentioned with Edna, seeing who they are, and and truly, you know, all of that that people are spending on social media, if and then their consultations just go into autopilot, you know, same as last time.
• 6:09
  SPEAKER_01: But when they start to get curious about the being, the person that's in front of them, what do they do?
• 6:16
  SPEAKER_01: What do they want to have?
• 6:18
  SPEAKER_01: You know, when you're curious and attentive, you automatically start being the beauty pro that they need.
• 6:26
  SPEAKER_01: You start doing the work of understanding her, and then you automatically have the loyalty, the referrals, the reputation.
• 6:34
  SPEAKER_01: And I think, you know, that that's something that stood out about Edna is she was curious and attentive.
• 6:40
  SPEAKER_01: She was being the true beauty pro.
• 6:43
  SPEAKER_01: And then you automatically do the work of understanding that person that you're serving, and then you have all of that that has been created.
• 6:50
  SPEAKER_01: And, you know, I think so many salon owners and you know, teams of people think, I need more new clients.
• 6:58
  SPEAKER_01: That's one of the biggest things we hear in the industry all the time.
• 7:02
  SPEAKER_01: Um, but you you probably need more of the ones that you already have.
• 7:07
  SPEAKER_01: Like sometimes I think you forget you already have all of these guests.
• 7:12
  SPEAKER_01: And so I just want you to think about like, what would change if we treated every guest like someone we still had to earn the right to serve?
• 7:24
  SPEAKER_01: You know, what would change in your daily experience?
• 7:27
  SPEAKER_00: Yeah.
• 7:28
  SPEAKER_00: You know, uh, we recently just had a guest come in.
• 7:31
  SPEAKER_00: She had been here um three times.
• 7:33
  SPEAKER_00: And, you know, it happens sometimes in your salons.
• 7:36
  SPEAKER_00: A guest has had to wait before I know it's happened for me.
• 7:38
  SPEAKER_00: Lindsay, I'm sure it's happened for you.
• 7:40
  SPEAKER_00: Um, and so I got the opportunity.
• 7:41
  SPEAKER_00: I saw her waiting, and I just checked in with her.
• 7:44
  SPEAKER_00: And um, you know, by the third visit, you might get a little frustrated if you if you waited a little bit of time.
• 7:50
  SPEAKER_00: And so, you know, as a team, I had the time.
• 7:53
  SPEAKER_00: I stepped in, started consulting with her to help my team out.
• 7:57
  SPEAKER_00: And I was like, we really have to deliver.
• 7:59
  SPEAKER_00: I mean, this is our third chance.
• 8:02
  SPEAKER_00: We need to give her this wow factor, literally roll out the red carpet.
• 8:06
  SPEAKER_00: And so, you know, I popped out the beauty code.
• 8:09
  SPEAKER_00: I did what I knew to do.
• 8:10
  SPEAKER_00: It was like I looked at her body shape.
• 8:12
  SPEAKER_00: I had her stand up, I gave her some recommendations on hair length based upon that.
• 8:16
  SPEAKER_00: You know, I looked at her profile, I told her where she needed the most volume, where she needed the least volume.
• 8:21
  SPEAKER_00: You know, we looked at her face shape.
• 8:22
  SPEAKER_00: Did she need curtain bangs?
• 8:24
  SPEAKER_00: Did she need um a softer fringe?
• 8:26
  SPEAKER_00: We looked at her coloring, you know, was she a spring?
• 8:29
  SPEAKER_00: Was she a summer?
• 8:30
  SPEAKER_00: Was she um a muted?
• 8:32
  SPEAKER_00: And she actually ended up being like, which is summer and spring together.
• 8:35
  SPEAKER_00: And we cocktailed this really cool creation for her based upon all the data that we found.
• 8:41
  SPEAKER_00: And she this this guest, her name was Jennifer actually, also, she was in her 50s.
• 8:46
  SPEAKER_00: And when we finished, actually, did it serve an actual work one of our beauty pros did, and I came back over just to check in and she actually started to cry.
• 8:56
  SPEAKER_00: And she said, I have never felt this way before.
• 9:01
  SPEAKER_00: And really, I didn't do anything special.
• 9:03
  SPEAKER_00: I just helped to create an environment, and our team helped to create an environment where she felt seen for once.
• 9:08
  SPEAKER_00: We customized and personalized, you know, that an experience to her that transformed her life.
• 9:15
  SPEAKER_00: And so it really is a beautiful thing when you give a guest those kind of tools, they're gonna leave standing taller, feeling more confident, and doing bigger things in life.
• 9:25
  SPEAKER_01: That is incredible, Jen.
• 9:27
  SPEAKER_01: I I love that story so much.
• 9:28
  SPEAKER_01: And if you're listening, you might be thinking, that's cool, Jen and Lindsay, but I don't know how to do that.
• 9:32
  SPEAKER_01: My team doesn't know how to do that, you know.
• 9:34
  SPEAKER_01: Uh, but we have a special offer for you.
• 9:36
  SPEAKER_01: So stick around for that.
• 9:37
  SPEAKER_01: But, you know, it really dives into the book, which is one of the key things in there is understanding the total look framework, like how to create that for your guests and how to help them understand it, you know?
• 9:51
  SPEAKER_01: And this is the practical heart of the book, you know, where you go into the total look framework, which is body, face, and your natural coloring.
• 10:01
  SPEAKER_01: And so we dive into things like body shape.
• 10:04
  SPEAKER_01: You know, it talks about the different body types like A, V, H, X, O.
• 10:10
  SPEAKER_01: And, you know, with a one-minute self-assessment, outfit formulas are available for each shape.
• 10:18
  SPEAKER_01: And um, you know, there's like a couple question filter that they can use before buying anything.
• 10:23
  SPEAKER_01: When your guests understand their body shape, it's like they quit hiding behind it.
• 10:28
  SPEAKER_01: Same with their face shape.
• 10:29
  SPEAKER_01: You know, we give out haircut and part formulas.
• 10:33
  SPEAKER_01: We give them makeup application order and glasses and jewelry shapes for them.
• 10:38
  SPEAKER_01: And then it goes into color analysis where you find your season, your undertone, and you're able to then build like a capsule wardrobe and choose an outfit in under two minutes.
• 10:50
  SPEAKER_01: So really the woman reading the book gets to buy back so much of their time.
• 10:55
  SPEAKER_01: But even as a consumer, if you read it, you'll, or as a salon owner, you'll be like, wow, this is incredible.
• 11:01
  SPEAKER_01: Um, you know, what happens because you know, that story, Jen actually makes me think of when we had a guest who was a spring, and for years, um, it was a guest that I was able to serve behind the chair.
• 11:14
  SPEAKER_01: And I remember she would say all the time, she just wanted ashy hair, you know, all the time.
• 11:19
  SPEAKER_01: And she was a spring and looked great in some warmer tones.
• 11:28
  SPEAKER_01: And um, we would always make her a brighter ashy tone back in the day and eventually got her into a slightly warmer ashy tone.
• 11:36
  SPEAKER_01: But we transitioned her into a haircut that um another team member on my team, uh Whitney, actually did, where it just framed her face so perfectly and got her into a warmer, like it was like a light honey, coppery red.
• 11:55
  SPEAKER_01: And she transformed and you know, she I can't remember the exact words that she says.
• 12:01
  SPEAKER_01: I should, I should have looked at that text, but I just thought of it when you were sharing that story of your guests, where she felt sexy, like you could just tell she felt like she had it going on.
• 12:11
  SPEAKER_01: And, you know, I think for some women, the first time that they experienced um seeing themselves in colors and shapes that flatter them, it's just incredible who they become on the other side.
• 12:27
  SPEAKER_00: Yeah.
• 12:28
  SPEAKER_00: You know, when I think about everything you just said, Lindsay, it brings me to like a question or a question that actually can be reframed two ways.
• 12:36
  SPEAKER_00: Because a lot of times a guest or somebody puts something on in clothing, just women in general, and they put it on, they're like, is this beautiful?
• 12:43
  SPEAKER_00: And they ask someone their opinion.
• 12:45
  SPEAKER_00: But truly, if you think about it, instead of asking, is this beautiful?
• 12:49
  SPEAKER_00: the right question is asking, is this beautiful on me?
• 12:53
  SPEAKER_00: You know, and that's the core reframe in this whole entire book.
• 12:56
  SPEAKER_00: You know, it it named the villain, it it talks about the comparison trap and how it's so easy if, you know, I can wear things that Lindsay cannot wear, Lindsay can wear things I cannot wear because we have totally different body shapes.
• 13:09
  SPEAKER_00: And, you know, when you truly understand that every body is beautiful, every single body is beautiful.
• 13:15
  SPEAKER_00: But when you understand what was designed for for you, you start stop comparing yourself and you get connected to a design that's gonna set you up for success.
• 13:29
  SPEAKER_01: Yeah, and you know, another key uh thing in the book is just talking about how beauty is harmony.
• 13:36
  SPEAKER_01: And, you know, this chapter says the goal isn't perfection or following rules.
• 13:44
  SPEAKER_01: The goal is noticing whether something belongs with the rest of you.
• 13:48
  SPEAKER_01: So your haircut, your outfit, your energy, you know, because like you were just talking about, Jen, the same haircut can look effortless on one woman and slightly off on another.
• 13:59
  SPEAKER_01: And so that chapter's closing line is your texture was never the problem.
• 14:05
  SPEAKER_01: It was always part of the design.
• 14:08
  SPEAKER_01: And, you know, it reminds me of when we, Jen and I both walked into our salon celebration wearing wigs one day.
• 14:18
  SPEAKER_01: And, you know, it was so fun for our team.
• 14:20
  SPEAKER_01: I we both wore short haired wigs, and they've been used to seeing us with long hair all these years.
• 14:26
  SPEAKER_01: And just the fun that it brought out in that team salon celebration was incredible, but it showed the power of the right haircut, you know.
• 14:36
  SPEAKER_01: And hey, there's no rules saying you can or can't have long or short hair.
• 14:41
  SPEAKER_01: Um, it's all about your energy and what you want to bring.
• 14:43
  SPEAKER_01: But when you really start to understand design, you know, there's better short haircuts for certain people, like the, you know, with my body shape and face shape and stuff, some shorter lengths that are good on me are actually can could be considered long for a lot of people.
• 14:59
  SPEAKER_01: And, you know, we give you tools inside of the book to easily formulate that so that there's the guesswork is gone forever.
• 15:06
  SPEAKER_01: So your team doesn't have to know everything.
• 15:08
  SPEAKER_01: You don't have to know everything.
• 15:09
  SPEAKER_01: We give you all the tools that you need inside of there.
• 15:13
  SPEAKER_00: Yeah, I love that, Lindsay.
• 15:15
  SPEAKER_00: And you know, if I have to share like one of my favorite parts of the book, it talks about like beauty needs a team, like beauty truly is co-created.
• 15:23
  SPEAKER_00: You know, the team-based salon is the guide and the guest is the creative partner, it's not a passive guess.
• 15:30
  SPEAKER_00: And, you know, as a salon owner, like this sets your guest up for success to help them understand, because they probably don't have the words to to say it, but if they've experienced like a booth rent suite situation and then they experience your salon that did the beauty code, like I mean, how beautiful is that?
• 15:50
  SPEAKER_00: All the little extra touch points that they will get because it takes a team to create that will be so magical for them.
• 15:57
  SPEAKER_00: You know, in the movie, I think it was um Miracle on Ice, they talk about um the they talk, it's a hockey team.
• 16:05
  SPEAKER_00: They talk about, you know, the name on the front of the jersey is more important than the name on the back of a jersey.
• 16:10
  SPEAKER_00: Like that is so true.
• 16:11
  SPEAKER_00: And that's how that that team, the miracle on ice, the USA hockey team, was able to win the championship, is because when a guest has an entire team to create something special for them, man, it really empowers their life.
• 16:25
  SPEAKER_01: Yeah.
• 16:25
  SPEAKER_01: Jin, when you just said that, um, it reminded me one of our uh like showstopper moments was um the uh a beauty pro on our team just did a scalp diagnosis for a guest yesterday, but it was also um, you know, set up in the pre-shift before they even started.
• 16:45
  SPEAKER_01: They knew this new guest was coming in, they were looking for those opportunities.
• 16:49
  SPEAKER_01: And like that's the power of working together on a team and focusing on the right things and spending your time wisely.
• 16:56
  SPEAKER_01: And so I just think, gosh, if you're a salon owner listening to this right now, I I want you to know why every guest should have this book.
• 17:06
  SPEAKER_01: Um, because you might be thinking, guests won't read it, they will read something about themselves.
• 17:14
  SPEAKER_01: And, you know, even with just a few pages in there, it will give her the language to talk more confidently with her beauty pro, you know, and you might even be thinking a book, it's too expensive to give away.
• 17:29
  SPEAKER_01: Um, but we're not saying give it away.
• 17:31
  SPEAKER_01: You we're actually gonna have an offer for you.
• 17:33
  SPEAKER_01: If you want to purchase it, you can, or if you want to lead people to how they can get her on their own, they can.
• 17:37
  SPEAKER_01: But when you compare one book to a guest's yearly value, you know, you can just ask, like, what does it cost to lose one guest?
• 17:46
  SPEAKER_01: And you know, you you might also be thinking, yeah, but I just heard about your guys' consultations, and my team can't consult at a level like that.
• 17:57
  SPEAKER_01: We're done, we're cooked.
• 17:58
  SPEAKER_01: Um, yeah, but the salon down the street, they might be working with salon business school, and so they might be starting to consult at that level.
• 18:06
  SPEAKER_01: You know, that's one of the things that we work together with teams to create that because once upon a time, our team couldn't consult at that level either.
• 18:15
  SPEAKER_01: And the book gives your whole team one philosophy and one language, so it trains them to.
• 18:25
  SPEAKER_01: And here's what changes in the salon when your guests have read this book.
• 18:30
  SPEAKER_01: You know, they arrive pre-framed, like they are already expecting to be seen.
• 18:37
  SPEAKER_01: The consultations start deeper, the book gets passed along, and you know, your salon travels with it.
• 18:45
  SPEAKER_01: And really, it shows the difference between a team that invests in her and someone who's just renting a chair.
• 18:53
  SPEAKER_01: And it also tells future team members what you stand for.
• 18:58
  SPEAKER_01: And, you know, I think that that is what was so special about Edna years ago was she built a team-based salon because it serves women better.
• 19:10
  SPEAKER_01: And it still does.
• 19:11
  SPEAKER_01: You know, somebody just asked me the other day, like, Lindsay, how do you do all this?
• 19:15
  SPEAKER_01: You're a single mom.
• 19:16
  SPEAKER_01: And I said, I am not alone.
• 19:19
  SPEAKER_01: I am the furthest thing from alone.
• 19:21
  SPEAKER_01: I have a team of people at the salon, a team of people with salon business school.
• 19:27
  SPEAKER_01: Every area of my life is curated with the best team possible.
• 19:31
  SPEAKER_01: The beauty code sends home a team of people and points the woman back in your direction, understanding how powerful it is to work with a team-based salon.
• 19:44
  SPEAKER_01: And so, you know, I think here's just a quick little action step that you can take as an owner with your team right away, is just ask each beauty pro to choose one upcoming guest that they're about to serve and prepare for them.
• 20:01
  SPEAKER_01: So have them prepare.
• 20:02
  SPEAKER_01: Like, what do I want to understand about her?
• 20:05
  SPEAKER_01: What possibilities could I introduce?
• 20:08
  SPEAKER_01: How will I explain my recommendation?
• 20:10
  SPEAKER_01: And how can our team support her next steps?
• 20:17
  SPEAKER_00: I love that.
• 20:18
  SPEAKER_00: You know, Lindsay, you mentioned something about um, you might be saying, my team doesn't do these consultations.
• 20:23
  SPEAKER_00: What in the world, Jen?
• 20:24
  SPEAKER_00: I just want to share this success story.
• 20:26
  SPEAKER_00: So we just went to a boutique and did some color analysis and face shape analysis for them because they sell close.
• 20:32
  SPEAKER_00: And I just watched one of our um, she's only been with the company maybe a year and a half at most, brand new out of school, young.
• 20:39
  SPEAKER_00: I just watched her deliver the most epic face shape analysis and color analysis of anyone.
• 20:46
  SPEAKER_00: And you guys, she's been in the industry, I think 18 months.
• 20:50
  SPEAKER_00: And so I just share that that if your team has the right tools, any of this is possible.
• 20:56
  SPEAKER_00: Um, so I just wanted to share that really great story.
• 20:59
  SPEAKER_00: And if you think about, okay, that's cool, Jen and Lindsay, but um, what are some ways to get this book to guests?
• 21:06
  SPEAKER_00: You know, you could place a couple copies available while guests are processing.
• 21:10
  SPEAKER_00: Uh, we did that yesterday, it was a huge success for our guests, and they were so excited to be learning a tool that was going to enhance their life.
• 21:17
  SPEAKER_00: Um, you could display it in the welcome area, in the lobby, the reception area, whatever you call it.
• 21:22
  SPEAKER_00: And then you can actually use it in consultations as well.
• 21:26
  SPEAKER_01: Yeah.
• 21:26
  SPEAKER_01: And, you know, Jen, I think what's so cool about the book is that our customers are consuming social media, and none of what they're consuming is right for them, you know, like because they don't even know who they are.
• 21:38
  SPEAKER_01: This helps them discover who they are so that they can intentionally take in the right things.
• 21:44
  SPEAKER_01: And here's what we want you to walk away with today.
• 21:47
  SPEAKER_01: You can cancel social media forever.
• 21:50
  SPEAKER_01: We really mean that.
• 21:51
  SPEAKER_01: You know, the the career you want isn't hiding inside inside of some algorithm.
• 21:57
  SPEAKER_01: It's sitting in your chair right now, and then all the chairs are the guests that you serve.
• 22:02
  SPEAKER_01: And when you learn to see the woman right in front of you and help her understand her own beauty and care for her consistently, she keeps coming back.
• 22:13
  SPEAKER_01: And she tells everyone she knows.
• 22:16
  SPEAKER_01: And that's the whole secret.
• 22:18
  SPEAKER_01: That's why we wrote the beauty code.
• 22:20
  SPEAKER_01: You know, we want every woman to understand her body shape, her face shape, her coloring, and to stop asking is this beautiful?
• 22:30
  SPEAKER_01: and start asking.
• 22:32
  SPEAKER_01: Is this beautiful on me?
• 22:34
  SPEAKER_01: And when she has that clarity, she stops hiding.
• 22:38
  SPEAKER_01: She stops comparing.
• 22:40
  SPEAKER_01: She starts showing up in the world as fully herself.
• 22:44
  SPEAKER_01: And when she does, she never forgets who helped her get there.
• 22:51
  SPEAKER_00: You know, Lindsay, you said you could cancel social media.
• 22:53
  SPEAKER_00: Remember like a year ago or a year and a half ago, my Facebook got canceled, not by me.
• 22:58
  SPEAKER_00: And so overnight, not by me.
• 23:01
  SPEAKER_00: It's a whole story.
• 23:02
  SPEAKER_00: But um, overnight we we lost thousands and thousands and thousands of followers on Facebook.
• 23:06
  SPEAKER_00: It was our biggest platform.
• 23:08
  SPEAKER_00: And yes, I did some recovery action.
• 23:10
  SPEAKER_00: I try to get it recovered.
• 23:12
  SPEAKER_00: But honestly, at the end of the day, I just like it's not worth my time to try to get this recovered.
• 23:16
  SPEAKER_00: Let's move forward, let's rebuild.
• 23:18
  SPEAKER_00: And we continue to have the best year ever because we really focus more on this than about the followers that we have on social media.
• 23:25
  SPEAKER_00: So it is, I'm living testament to this that it is true.
• 23:27
  SPEAKER_00: You can actually cancel.
• 23:29
  SPEAKER_00: Hopefully, you cancel, not someone else cancels for you.
• 23:32
  SPEAKER_00: It's usually better, but it does happen.
• 23:34
  SPEAKER_00: So, you know, when I think about my grandmother every time we say this, you know, we decided to dedicate this book to her, it felt like the only choice.
• 23:42
  SPEAKER_00: You know, she believed that women deserved more than a haircut.
• 23:47
  SPEAKER_00: She believed they deserved to be seen.
• 23:48
  SPEAKER_00: And back when most stylists were on their own, she chose to build a team because she knew a woman is cared for best when a whole salon is committed to her.
• 23:58
  SPEAKER_00: And when I found that little paperwork that showed back in 1992, she made$108,000.
• 24:04
  SPEAKER_00: Like it literally brought tears to my eyes because it really wasn't just about the number.
• 24:08
  SPEAKER_00: You know, it was proof that everything we teach, she was already living.
• 24:12
  SPEAKER_00: You know, she didn't have a formula or a following.
• 24:15
  SPEAKER_00: Um, she actually had formulas everywhere.
• 24:17
  SPEAKER_00: I just saw a picture of her where she was shampooing and she had the white card of the client's um formulas sitting in the window while she was shampooing.
• 24:25
  SPEAKER_00: So she definitely had those formulas, but she didn't have um a following on social media.
• 24:30
  SPEAKER_00: She had relationships, she had standards, and she had a warm heart for you know women in her chairs.
• 24:36
  SPEAKER_00: And so every time a salon puts this book in a guest hand, you know, a little Edna goes with it.
• 24:41
  SPEAKER_00: And, you know, that's her legacy, and and now it's yours to carry forward to.
• 24:45
  SPEAKER_01: Yeah, so salon owners, here's our invitation.
• 24:49
  SPEAKER_01: Don't just buy one copy, put the beauty code in the hands of every guest you serve.
• 24:55
  SPEAKER_01: When she reads it, she walks in ready to be seen.
• 24:58
  SPEAKER_01: Your consultations started deeper because she already has the language.
• 25:03
  SPEAKER_01: Your team shares one philosophy, and the book gets passed to her sister, her daughter, her coworker, and your salon travels with it.
• 25:14
  SPEAKER_01: Now, let's talk numbers.
• 25:16
  SPEAKER_01: The book is$19.95.
• 25:18
  SPEAKER_01: As a salon, you'll pay less than half of that.
• 25:20
  SPEAKER_01: And the more you order, the lower it gets.
• 25:23
  SPEAKER_01: Now, think about what one guest is worth.
• 25:26
  SPEAKER_01: If her average ticket is, let's say,$125, she comes in maybe like five and a half times a year for seven years.
• 25:34
  SPEAKER_01: She's worth$4,812 for your salon.
• 25:40
  SPEAKER_01: So one book costs you less than$10, and one guest who stays is worth nearly$5,000.
• 25:50
  SPEAKER_01: That's not an expense.
• 25:51
  SPEAKER_01: That's the best investment you'll make in your guests this year.
• 25:58
  SPEAKER_00: Yeah, and because we love our salon owners, we love our listeners, you know, we built a launch offer just for you.
• 26:04
  SPEAKER_00: So with only 12 books, you unlock bulk pricing, and that gives you at least a hundred percent markup if you choose to retail them in your salon.
• 26:14
  SPEAKER_00: You know, so the book can literally pay for itself.
• 26:17
  SPEAKER_00: And on top of that, you'll get a bonus training.
• 26:19
  SPEAKER_00: Yes, that's true.
• 26:20
  SPEAKER_00: We never do this, but we're doing it this time a bonus training for your whole team, your entire team, on exactly how to implement the beauty code and how your beauty pros bring it into consultations, how your hospitality team introduces it, and how to make it part of every guest experience.
• 26:37
  SPEAKER_00: And this offer is only for our podcast listeners.
• 26:40
  SPEAKER_00: It does end October the 15th.
• 26:43
  SPEAKER_00: And after that, pricing and offers will change.
• 26:46
  SPEAKER_00: And you'll find our current offer at the beautycodebook.com.
• 26:51
  SPEAKER_00: Again, that's the beautycodebook.com.
• 26:54
  SPEAKER_00: But to claim this offer, you know, send us a message on Instagram at Salon Business School Official or email us at hello at salonbusinessschool.com and tell us you heard it on the podcast.
• 27:07
  SPEAKER_00: And yes, we see the irony of asking you to DM us in an episode about canceling social media.
• 27:13
  SPEAKER_00: But just you guys could just consider it your last message you'll ever need to send.
• 27:18
  SPEAKER_00: Praise be.
• 27:19
  SPEAKER_01: I love it.
• 27:20
  SPEAKER_01: So picture this.
• 27:21
  SPEAKER_01: It's six months from now.
• 27:23
  SPEAKER_01: A guest sits down in your chair holding the beauty code with pages folded down and notes in the margins.
• 27:31
  SPEAKER_01: And she says, I finally figured out why that cut never worked for me.
• 27:37
  SPEAKER_01: And your beauty pro smiles because now they get to create something together.
• 27:43
  SPEAKER_01: You know, that's the salon we want for you.
• 27:45
  SPEAKER_01: The book launches this Friday, October 2nd.
• 27:48
  SPEAKER_01: This week, start with the woman who already chose you.
• 27:52
  SPEAKER_01: Give her your attention, your creativity, your care.
• 27:57
  SPEAKER_01: There's an incredible career right there.
• 28:02
  SPEAKER_00: All right, and thanks for joining us on Salon Success Secrets.
• 28:06
  SPEAKER_00: We'll see you next time.