Latest / The Action Catalyst / Education is Freedom, with James Keyes (Learning, Business, Leadership, Change)

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Education is Freedom, with James Keyes (Learning, Business, Leadership, Change) · The Action Catalyst

0:00
Adam Outland: Today's guest is James Keyes, a longtime business
0:03
leader, currently serving as the chairman of Key Development LLC.
0:07
His career has included serving as CEO of two Fortune 500
0:12
companies, Blockbuster, Inc and 7-11. His new book, Education
0:17
is Freedom, The Future is in Your Hands, highlights his
0:20
passion for lifelong learning, and is out now. James, thanks
0:24
for joining us.
0:25
James Keyes: Sure. Yeah, you better call me Jim, though Adam.
0:27
I put James on the book because I wanted to be more formal. But
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nobody will know who it is if youcall me James.
0:34
Adam Outland: Oh no, okay.
0:36
James Keyes: The nice part about Adam, at least nobody calls you
0:38
like, Ad.
0:39
Adam Outland: Yeah, you can't reduce it any further? Yeah, you
0:41
know, I'm always curious what someone thought was going to be
0:45
their wife path in their early days, and then what some of the
0:48
twists and turns were that caused it to be quite different
0:51
than maybe what they expected. So, what path were you thinking
0:54
you were on? And then what changed?
0:57
James Keyes: That's a really good question. I literally grew
1:00
up in circumstances where I didn't even know what options
1:05
were out there. Business to me was the factory My dad worked
1:09
at, and I didn't want any part of that. So business was kind of
1:13
dark and dirty and hard, or the alternative was, it was typing
1:17
class. I remember in high school we had typing class, no frame of
1:21
reference whatsoever. But I was inspired by the space program at
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the time. As a kid, I grew up watching, you know, the Apollo
1:29
missions and Buzz Aldrin walk on the moon, and Charlie Duke and
1:33
guys like that. And so I thought, okay, these guys came
1:36
from nothing, and they become astronauts. So maybe that's a
1:41
path for me. I want to be an astronaut, and I can do really
1:44
cool things. So that was my first dream to be an astronaut.
1:48
Set out to do that fell a little bit short of the astronaut day,
1:51
at least so far in my life. You never know, though.
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Adam Outland: Yeah, like, what did that even look like?
1:54
James Keyes: Well, Adam, that would imply I even knew the path
1:57
to be an astronaut. All I knew is that to be an astronaut, I
2:03
better be smart. And so literally, I said, Well, if you
2:06
really want to be an astronaut, you better study because they
2:08
have to be smart. I dove into learning, and I dove into
2:11
school, and I loved science, you know, trying to learn as much as
2:15
I could. One of my failures, I said, I'm going to I'm going to
2:19
learn how to be a rocket scientist, and that will be my
2:22
path to be an astronaut. And a guy named Robert Goddard, like
2:25
the father of modern rocketry, grew up in this town, not too
2:29
far from where I grew up, so I was kind of inspired by him, and
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I said, I'm gonna work on my own rocket. So I took an old
2:35
flashlight, and I put some fins on it, a nose cone on it, at the
2:40
body of the flashlight, and I took a baggie and I put gas in
2:43
it. I thought, well, you know, if I put gas in it, and if I
2:47
control the flow of gas, I maybe make it lot, pretty silly. I was
2:52
like, seven years old, or eight years old, something like that.
2:55
So I set this thing off, almost blew myself up. Didn't manage to
3:00
get off the ground, but it did create quite a little fire. So I
3:03
snuffed out the fire, and then left, came back and discovered I
3:06
had nearly burned down half the neighborhood fire took off. So
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here's a kid trying to learn, trying to be a rocket scientist,
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and I was dubbed a bad kid in the neighborhood because I
3:17
almost burned the place down.
3:20
Adam Outland: But you know, it's a good early lesson that failure
3:22
is going to be a part of the journey.
3:24
James Keyes: It's a part of the journey. I have a quote by
3:26
Nelson Mandela that I use all the time. I never lose. I win or
3:30
I learn.
3:30
Adam Outland: Yeah, the town survived. No one died in that
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explosion.
3:34
James Keyes: Exactly. And I learned I was not cut out to be
3:36
a rocket scientist.
3:37
Adam Outland: Maybe not. But you found a way to reconnect with
3:41
some of that passion, right? 40 years as a pilot?
3:44
James Keyes: I am a commercially rated pilot. I don't fly
3:46
commercial airlines. I fly a citation, which is, I'm at 40 to
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45,000 feet above most of the commercial airlines.
3:55
Adam Outland: Wow.
3:55
James Keyes: Without a need for a co pilot.
3:57
Adam Outland: That's pretty cool.
3:58
James Keyes: Yeah, it's, it's beyond cool.
4:00
Adam Outland: You know, you've had such a storied career
4:02
between your time as a CEO, you know, at 711, Blockbuster, and
4:06
we'll get into a lot of that. But I thought something that
4:09
really drew me was actually all of your, I think it almost goes
4:12
beyond to say hobbies, but I mean, you composed and CO wrote
4:16
a song that was performed. So composing, flying, sculpting,
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painting. You know, to me that that's reflected of someone who
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is innately curious.
4:28
James Keyes: Yeah, it's curiosity, creativity.
4:30
Interestingly, Einstein called Creativity intelligence, having
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fun. And it's so true. I mean, think about it, playing music is
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actually a form of mathematics. People think about it that way,
4:43
but if you look at a score, it is mathematically correct in
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terms of beats and notes and structure and the way it comes
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together. It's almost a subliminal use of mathematics
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when you learn how to play an instrument, but it's also fun.
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And so it's kind of it makes learning fun and curiosity is is
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that innate thing that we all have as children. I mean, how
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many kids do you know that don't run around asking why, and
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they're just curious about everything because their minds
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are just developing and they just can't get enough want to
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learn more and more and more. And if we can learn as adults
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also to keep asking why there's just so much more richness that
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we can enjoy, why just look at art? Why not practice it? And
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then the next time you go to a museum, after you had a canvas
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and played around with some paint and mixing colors, the
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next time you go to a museum, you look at a great masterpiece,
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it's so much more meaningful when you've actually done it
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yourself.
5:46
Adam Outland: On the business side of things, taking on the
5:50
role of president and CEO of a tremendously large organization,
5:56
I can only imagine, comes with a certain amount of stress and
5:59
pressure. What were some of the things that you felt were most
6:05
preparational and taking on this role? What were some of the key
6:08
things or events that you felt equipped to you to lead so many
6:12
people?
6:13
James Keyes: Well I'll share a story with you. I use this story
6:17
sparingly, because honestly, it sounds a little flaky. Shortly
6:22
after being named CEO, I ended up with a dream. Now you see why
6:27
I don't tell the story very often, but it was an incredibly
6:30
powerful dream, and I was probably having that natural
6:34
hesitation that we all have, maybe a little imposter
6:37
syndrome, whatever it is that says, Oh my gosh, I'm the dog
6:40
that caught the car. Now I worked my whole career to try to
6:44
be a CEO. Now I am 1am. I able to do this? Am I capable of
6:48
doing this? And in this dream, I was told I was going to get a
6:51
gift, and I was given tasks, and I was sent off to do these
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tasks, and I came back from every task, then I woke up. Darn
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it. I woke up too early. I missed I didn't get my gift, and
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I write down three words change, confidence and clarity. I said,
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What the heck does that mean? The next morning, I'm thinking
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about it. And this, I didn't get my gift, and then I started
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talking about it. Virtually everybody that I shared that
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story with said, that is your gift. How do you think you got
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there? You were able to take the worst kinds of change from the
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time you were a little kid and turn that into a positive so
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you've recognized that change equals opportunity. That is the
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very acronym CEO. Change equals opportunity. That's the role of
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a CEO, and you're the best person we know at being able to
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deal with change good or bad, and you've got this weird sense
7:46
of confidence that you can do anything. I realize now that all
7:50
it is is a matter of learning. I learn do anything. And then they
7:53
said the third thing is, you've got this weird sense of clarity
7:57
that you break complex things into really simple terms, that
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you can then communicate it out clearly, change confidence and
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clarity. That was the gift of those three things that I didn't
8:08
even know I had, I think anyone can use to find their own
8:12
personal or professional success.
8:15
Adam Outland: No, that's fabulous. Yeah, I love that. You
8:17
know, you came into Blockbuster during a tough time. I wanted to
8:21
know, and maybe Blockbuster's not the right place to ask this
8:24
question. But where did you hit a wall?
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James Keyes: Well I've hit a lot of walls in my career. People
8:29
forget that 711 was bankrupt and back back in 1991 shortly after
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I joined the company, and I thought, Man, what a bad career
8:36
decision. I went from a major oil company to 711 thinking that
8:40
it was going to be a great career trajectory, and I find
8:44
them now bankrupt. This is one of those things that change
8:47
equals opportunity. The company had 10 years of same store sales
8:51
declines. Was really on a difficult trajectory. It was
8:54
growing still, but it was having trouble keeping up with
8:58
competitors, and it ultimately had to file for bankruptcy, but
9:02
that gave it the opportunity to reinvent itself. We were able to
9:07
look at the success of our licensed operations around the
9:10
world, places like Japan, Taiwan, Thailand, bring those
9:15
learnings back to the United States. So we were able to
9:18
reinvent the company and come out of bankruptcy as successful
9:22
entity. For me personally, it ended up being a great
9:25
opportunity, because I thought I was going to lose my job like
9:28
everybody else, but we came out of bankruptcy and I ended up
9:32
with a promotion and was put in charge of strategic planning for
9:35
the new enterprise. Led to then a career trajectory that gave me
9:38
an opportunity, ultimately to be CEO of 711 so we took adversity,
9:43
crisis and then turned it into the next 10 years, 15 years of
9:49
significant success, which when we sold the company in the year
9:52
2005 gave me the opportunity then to take on the challenge of
9:57
blockbuster so I went into blockbuster eyes. Wide open. I
10:00
knew it was going to be a challenge. Didn't know the kind
10:03
of challenge we would face. Yeah, because no one thinks
10:07
about blockbuster 711. Is the same thing, except they're two
10:10
iconic brands, right? Think about the nature of
10:12
blockbuster's business. It wasn't renting DVDs. That wasn't
10:15
their business. Their business was convenient access to media
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entertainment. It's a convenience business. Not unlike
10:22
711 they made the pivot from VHS tapes, which is where the
10:27
industry started, to DVDs. DVDs were more convenient access to
10:31
media entertainment. So they made that pivot successfully.
10:34
The digital transition was coming. Clearly it was coming. I
10:38
wanted to take the company there. The very first act as CEO
10:42
was to buy a streaming video company called blockbuster on
10:45
demand. So we had a massive competitive advantage versus
10:49
Netflix, because Netflix had DVDs by mail, very little else.
10:54
They had streaming, but they had very old movies. Movie link had
10:58
new releases, which is was 80% of the blockbuster business. So
11:03
we had a much better offering, arguably a streaming platform,
11:08
DVDs by mail stores. In case you didn't want the one you got by
11:11
mail, you could exchange it. We had kiosks. So we had something
11:16
called total access, which is any way you want your media
11:19
entertainment. We have it pretty compelling competitive
11:22
advantage, right? So you say, what happened? Well, we also had
11:26
a billion dollars debt that occurred from an IPO in other
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words, a public offering that Viacom once owned blockbuster,
11:35
and they spun it out and created a new entity, a public company
11:39
called blockbuster in 2004 put on a billion dollars of debt,
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third of which was due in 2009 now, if you remember what
11:48
happened in 2008 something called Lehman Brothers occurred.
11:53
Financial market collapsed around Lehman Brothers failure
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and others, and we had a refinancing that we had to get
12:00
done. It's like being in a commercial airline or at 40,000
12:06
feet, and all of a sudden the air gets sucked out. You have a
12:10
decompression. That's what happened to Blockbuster. We had
12:14
to put the aircraft in a bit of a dive, if you will, preserve
12:18
cash and get to a safe altitude to be able to then climb back
12:23
up. So we took it through a restructuring and had a
12:25
successful sale of the entity to dish networks. So in spite of
12:30
popular belief, Blockbuster didn't liquidate. They didn't go
12:33
away. They were sold the Dish Network, who ultimately had a
12:36
different strategy, or 100% streaming and 100% streaming via
12:41
mobility. They were a bit early and their strategy and
12:45
ultimately closed the stores down. They still own the brand.
12:49
You never know it may come back one day.
12:51
Adam Outland: Yeah, wow. So you know, this is something I've
12:54
thought about over the last just few days, thinking about this
12:57
interview, is a reluctance of leaders to be honest with their
13:02
CEO. But I'm kind of curious how you dealt with maybe some of
13:07
those challenges, or how you generated a culture and the
13:10
leadership teams that you formed where you got reality.
13:13
James Keyes: There's an expression for that technical
13:15
expression. I'll give you the technical business term. It's
13:19
called a grinf***. Yes, sir, yes, sir, that's a good idea,
13:23
sir, that. But it's true. It occurs, and it's just so
13:27
frustrating. You know that? Look, the root cause of that is
13:30
fear. People are afraid they're going to lose their job. Fear is
13:34
the biggest killer of careers, of companies, even societies.
13:39
They're coming to get you to take something from you. They're
13:42
gonna they got something that you don't have. Isn't that
13:45
unfair? Fear is the lowest common denominator. It works.
13:48
It's a motivating tool. There's only two ways to motivate
13:51
people. You motivate them through hope and through
13:54
inspiration, or you scare. So take that same reaction now. Put
13:58
yourself in a corporate environment, somebody does
14:01
something that you think I may lose my job, I may fail, or I
14:05
don't think that's a good idea, but I don't want to tell him
14:08
it's either fight and be disruptive in the work
14:11
environment. We all seen it somebody being obnoxious in a
14:14
boardroom and demonstrating non productive behavior, just being
14:19
argumentative for no reason, or it's the corporate version of
14:23
flight, which is inertia. I do nothing. Yes, both are bad. Both
14:29
can be cured, but only through knowledge. Because what happens
14:34
when you're afraid? If you're afraid of the dark and you turn
14:36
on the light, you realize, oh, that's silly. I didn't have
14:41
anything to be afraid of. Well, knowledge is light.
14:43
Communications is a way to spread the light. So in a time
14:47
of crisis, communications from leadership are critically
14:52
important, because that's the light that takes away fear
14:57
throughout the organization.
14:58
Adam Outland: Sure. Is there anything you did in particular
15:01
with your leaders to make them feel they could approach you
15:06
about challenges?
15:08
James Keyes: Change, confidence, clarity. Well, the clarity of
15:11
communications is both inbound and outbound. So listening is
15:16
critically, critically important. As humans, we are
15:20
often guilty of trying to formulate our response before
15:25
fully understanding what someone's trying to tell us,
15:27
trying to hear and truly understand what that person's
15:30
trying to tell me, and then trying to be very clear in my
15:35
communications also so that I'm not triggering that fear
15:39
response. Because once I triggered that, once I've made
15:42
them afraid, I've lost I won't get truth. Yeah, what I'm trying
15:47
to communicate in my book is that leadership is about change,
15:52
constant, inevitable, lifelong change. It's constantly changing
15:58
as a leader, being able to adapt to different circumstances,
16:02
different times, different styles, because you have
16:05
different people with different reactions, and that constant
16:09
adaptation to change as a leader, I think, is what's
16:12
critically important. Leadership's about change and
16:15
evolution. It changes the root of all commerce. You think about
16:19
it, someone needed something, and someone satisfied that need
16:23
and got paid for that service. Commerce begins, right? It's the
16:27
heart of all commerce. And then that person got a little bit
16:31
complacent, and somebody else said, Hey, I'm going to change
16:34
things and give you another way to satisfy and then change
16:38
occurs, right again, and someone profits from it, and someone
16:41
else, perhaps doesn't. And so change is at the heart of all
16:44
commerce. And yet when change occurs, as humans, we naturally
16:50
resist. We get worried, because it creates that fear thing.
16:54
There's only two responses to change, and either respond
16:57
favorably and see it as opportunity, or you can start
17:01
blaming feeling sorry for yourself, put your head down. So
17:06
it's not the change that matters. Change is good. Change
17:09
good or bad. Change and be positive. It's response to
17:13
change that separates winners from losers.
17:16
Adam Outland: You know, I think one other tactical thing I
17:19
wanted to ask before we do, like, kind of a quick lightning
17:23
round of questions...
17:24
James Keyes: I thought this was a lightning round?
17:25
Adam Outland: Yeah, the whole thing, the whole thing. The
17:27
question I had was about time, where to invest it, when there's
17:32
so many areas, places, people asking for it, anything that
17:37
you'd share on that that's been a good process or system. For
17:41
you about how you funnel your time and leadership.
17:46
James Keyes: For me, all about where am I going to either learn
17:51
the most or contribute the most, one of those two things? So
17:54
somebody comes to me with a board seat and maybe a company I
17:56
know nothing about, or an industry I know nothing about,
17:59
but if they're if it's an opportunity to really learn a
18:02
lot, because there are really good people on that board, and
18:05
it's a dynamic company that I'm going to learn from, learn a
18:09
whole new industry, I may go do it. And that's my that's my
18:13
criteria. Is it, am I going to learn from it, or is it
18:17
something, man, I can really help these folks get to the next
18:20
level. And I'd like to use my many, many years of experience
18:24
to help them, because I believe they're on the right track, but
18:27
I can really contribute to this entity. And then there's
18:31
probably a fun factor too. Is this going to be fun?
18:33
Adam Outland: Yeah, that's fair. And, you know, looking at all
18:36
the hobbies that you've developed, you feel that to some
18:39
degree, having some of these things that are more artistic or
18:42
creative in nature were supportive of your your
18:45
business.
18:46
James Keyes: Absolutely. I am always amazed at how people try
18:51
to specialize so early in their career. We've got kids now
18:55
trying to be an engineer when they're, you know, in the sixth
18:58
grade, it's great somebody thinks they know what they want
19:01
to do, I know what? Yeah, maybe, maybe I'm the exception, but I
19:05
don't think most of us are mature enough, even throughout
19:08
high school, to truly know what things will excite us for the
19:12
rest of our life. So I encourage more breadth of knowledge and
19:18
understanding, and I've become a bit of a junkie about the more I
19:22
learn, the more I can do. So I'm just passionate about learning
19:25
more stuff, because I find it's it's interesting. I can go
19:29
anywhere in the world now and mix in different cultures very
19:32
comfortably, because I've learned about those cultures and
19:36
I've learned about the people in those cultures, it makes it far
19:39
more interesting to travel when you know what you're dealing
19:43
with. It's not just taking pictures of recognizable
19:47
buildings and monuments and things. It's really, really
19:50
mixing with people and getting to know them. And when you're
19:54
doing that, if you can talk about flying airplanes, that's
19:57
one of their passions, or or new. Is it? It just makes it
20:01
even a richer experience. And I think anyone can do that like it
20:06
takes that curiosity.
20:07
Adam Outland: I love it. So just for some quick responses to a
20:10
few of these questions. You know, we looked at what you just
20:13
said, culture places, what just right now? What's, what's the
20:17
culture country that you're most fascinated in and want to travel
20:22
James Keyes: If you were to say, where would you go if you had a
20:22
to?
20:25
preference? I'd say, Well, tell me what you're going to let me
20:29
do. If I'm going for food, I'd probably go to France and parent
20:34
because the restaurants are fabulous. If I'm going for
20:37
relaxation and killer beaches, I'd probably go to Thailand. I
20:42
love the Thai culture, and I love the beaches there and the
20:45
food and the people are so sweet. If I wanted to just have
20:50
fun, I'd probably go rent a car and blast around the streets of
20:56
southern the southern coast of France, the Amalfi Coast in
20:59
Italy. I want to go to a show and see theater. I'd probably go
21:03
to London. There's so much richness out there. Anyway,
21:06
these are, this is the lightning route. I gotta stop.
21:08
Adam Outland: Yeah. Because you've composed, I just wanted
21:12
to ask you this question, what are you listening to right now?
21:16
James Keyes: I listen to everything, and this is the
21:18
problem. We talked about, time. There's not enough time in my
21:24
life to listen to everything I want to listen to. Last evening,
21:27
I was former chairman of the Dallas symphony. Last evening, I
21:30
listened to Mozart, cello and violin. Today, I'm going to
21:34
speak at a school, and I'll be introduced to to Snoop Dogg's
21:39
Drop it while it's hot. That's that's a bit of a range there.
21:45
Adam Outland: Yeah. What's a piece of advice that you're
21:49
really glad that you ignored. So thinking back your whole
21:53
business career, was there a time where someone tried to give
21:55
you some advice and you willfully ignored it to a better
21:59
benefit?
22:00
James Keyes: Yeah, two things. I was working at McDonald's, and I
22:04
had two interesting career opportunities. One was a guy, I
22:08
don't know what I don't know Gui was, but he was this kind of
22:12
buggy looking guy, and he used to call me Jimmy. Jimmy got a
22:16
deal for you. Come to work for the boss. Come work for the man
22:19
would take care of you, Jimmy, be an interesting life. And this
22:23
is up in the Northeast, and I kind of knew what he wanted me
22:26
to do. And he's like, Hey, Jimmy, you're going to make a
22:28
lot of money. Jimmy, I'm really glad I didn't go down that path.
22:33
Guy was right out of the Sopranos. You know, I could have
22:35
been in one of those bad movies. So that was one. Thank you. But
22:39
no, I don't think, I don't think I need to meet the boss at the
22:44
same time, the same time I was offered an opportunity to go to
22:48
hamburger use. So here's two alternatives, Hamburger U and
22:52
become a store manager within the McDonald's system.
22:55
McDonald's was just growing at the time, or that. Don't know
22:58
what the job was, but I'm turning both of those down, and
23:00
instead, getting a degree gave me far more options than I would
23:05
have ever had at hamburger youth. While it may, my life may
23:09
not be as colorful as it would have been, working for whoever
23:12
that was, I think it was a good decision.
23:15
Adam Outland: Absolutely. You know, in a lot of conversations
23:18
with a variety of people who've had a variety of different
23:22
successes in their career. There's something that I always
23:26
want to help our listeners define for who we're
23:28
interviewing, that's what success actually means to you,
23:33
and how you know when you've achieved it?
23:36
James Keyes: Very simply, one word, freedom.
23:38
Adam Outland: Okay.
23:38
James Keyes: It's why the book is called education is freedom.
23:41
It's all about freedom. People think it's about money. Money's
23:45
just tool. Give you freedom. But even without money, knowledge is
23:49
what gives you freedom. You can have the freedom to you've seen
23:52
this show billion dollar undercover billionaire. Yeah,
23:56
yeah. They drop these people on the street with like, 100 bucks
23:59
and see if they can become rich. Again. Interestingly, it's
24:02
really not about money. Everybody thinks, oh, that's
24:05
about making money. No, these people have the knowledge Yes,
24:10
to then go out and give themselves a lifestyle that
24:14
gives them freedom.
24:15
Adam Outland: Yeah. And you know, coming back to this, which
24:19
is your book, oftentimes, when you're offering a book, some of
24:22
the advice people tend to give you is, don't write it for
24:25
everyone. Write it with someone in mind. Who are you writing
24:29
for?
24:30
James Keyes: I wrote the book for the 18 to 20 year old. Me
24:34
that that was a kid that had no idea that he could afford to do
24:40
it beyond the immediate community and experience of
24:44
family members who didn't have the opportunity to go to college
24:48
or live the lifestyle that I live. And so I wrote it kind of
24:51
for me, it was like what I would have told my 18 to 20 year old
24:55
self, that, hey, tremendous opportunity, and the secret to
24:58
your success is. Is in books, and by the way, I'm going to
25:03
give you a roadmap to even make it simpler, because here's a
25:05
pathway, what to learn, how to learn, or why to learn. If you
25:08
do these things, you will be successful. So that that was my
25:11
target. Now what I've found, though, Adam, I'm shocked at the
25:16
demographic breath, because while I targeted that audience,
25:20
the biggest response has been from 25 to 40 that are early in
25:26
their career, saying, I need to get to that next level. How do I
25:30
do it? And they're finding that same roadmap applies to them.
25:34
Even older people can see that lifelong learning really can
25:37
make their life richer, even if they're retired.
25:40
Adam Outland: This probably syncs right up for someone when
25:43
they read the book. But the last question I'd ask would be, if
25:46
you could summarize the advice you would give that 21 year old
25:50
version of yourself knowing everything you know now, what
25:53
would that be?
25:54
James Keyes: Yeah, to use knowledge to eliminate fear.
25:57
Adam Outland: Wow, yeah, that's really nice. That's a good
26:00
concise way to see it.
26:01
James Keyes: It's what it's all about, because fear is such a
26:04
killer of individuals, careers, corporations, of society, and
26:09
the antidote to fear truly is knowledge.
26:13
Adam Outland: Jim, thanks for sharing some of this knowledge
26:15
with us, for folks who want to kind of follow your journey in
26:19
continued exploration of things, and then also your book. Where
26:23
can they go to learn more about Jim?
26:25
James Keyes: Well I've got a website, James. I use James for
26:29
the website. It's very formal. You can tell I'm a really formal
26:31
guy. So Right? JamesWKeyes.com, and that's my website. And then
26:38
at JKeyes, first initial, last name at J keyes, author. I'm on
26:43
Tiktok and Instagram and Facebook and all those and
26:47
Twitter, all those locations, and I'm trying to put out
26:51
content that will take little pieces of the book and hopefully
26:56
help to change some lives. That's my goal in life now, is
26:58
to help everybody realize their full potential, because it's
27:02
really not hard. If I can do it seriously, anybody can can use
27:07
these same things to eliminate fear and to unlock opportunity.
27:11
Adam Outland: Wonderful. Yeah, I really appreciate the words of
27:13
wisdom, and thanks for sharing with our audience today.
27:16
James Keyes: Happy to join you. This has been fun.