Why 95% of AI Projects Fail - and What to Do About It with Sami Aintaoui

We Need to Talk About... · Apr 23, 2026 · 31m

Sami Aintaoui, CEO of MBA Group, joins Felix to talk about what it actually looks like when a mid-sized business gets AI adoption right. From running an AI amnesty poll to uncover what tools people were already using, to building AI into their product set and pursuing ISO 42001 accreditation, Sami shares a refreshingly practical take on transformation. They also get into why the org chart is changing shape, how to interview for AI competency, and why 350 brains are always better than one.