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Episode 24 - Mission Impossible: Why Most Organizations Cannot Explain What They Stand For, and How to Fix It

You've read your organization's mission statement out loud. The room nodded. Nobody moved.

That happens when a mission statement is written for a wall rather than for the people doing the work. And if you've ever felt that gap between the words your organization claims and the decisions it actually makes, this episode is for you.

Toby Hoy has spent years helping leaders and teams get clear on what they stand for. In this episode, he breaks down exactly why most mission and vision statements fail before they're even finished, and gives you a practical, five-step framework for building ones…

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