Latest / 70 80 / SETTANTAxOTTANTA: 1979. L’attore Pino Caruso è protagonista degli spot della cintura del Dr. Gibaud

Transcript

SETTANTAxOTTANTA: 1979. L’attore Pino Caruso è protagonista degli spot della cintura del Dr. Gibaud · 70 80

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  Casino. Welcome to 70x80, the section of 7080
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  .it dedicated to the deepening of the topics
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  discussed in the articles of the portal. We are
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  with the director Massimo Lualdi who introduces
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  the today's topic. What are we talking about
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  today? About advertising. In the 70s, the sympathetic
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  actor Pino Caruso, at the apex of his career,
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  is written to interpret the television spots
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  of the belt of Dr. Gibault, a brand born in France
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  in 1935 but diffused in Italy since 1949. di
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  una formidabile intuizione di un piemontese che
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  da un mal di schiena trasse la sua fortuna Of
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  course, the belt is not any kind of clothing,
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  but let's be honest, let's say it. To have the
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  right support, the right heat, a man like me,
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  choose the Gibo. In 1890, in the French city
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  of Saint -Étienne, the textile company Picone
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  was born, whose owner is very fond of a local
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  doctor, Dr. Gibo, with whom, among other things,
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  he shares his passion for hunting and fishing.
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  And it is precisely during a 1935 hunting joke
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  that Dr. Gibo and Antoine Picone have the idea
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  of creating the elastic belt. for the treatment
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  of pain in acute phases of lumbar, colitis and
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  renal colic. The idea is a success and in a short
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  time the company grows looking beyond the French
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  borders. The diffusion of the Dr. Chibaud brand
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  in Italy is instead linked to the Dual Sanitali,
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  a Piedmont company founded by Eugenio Audisio,
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  but whose development has the same genesis as
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  that of the Picon company. In fact, it happens
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  that at the end of the 40s, on the occasion of
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  a trip to France hit by acute lumbar, Audisio
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  turns to France to try to alleviate the pain
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  and continue the journey. The pharmacist who
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  was arrested suggests that Dr. Gibault wear a
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  belt thanks to which Audisio can finish the journey
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  with great satisfaction. I learned to drive in
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  the company because I worked from a young age
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  immediately after finishing my studies. In the
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  family companies, especially at the time when
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  I started, it started from the low levels. And
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  that's why I did a whole journey. Returning to
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  Italy, the entrepreneur immediately takes advantage
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  of the experience and, after having reached an
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  agreement with the French house, he gets into
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  the adventure of industrially producing and commercializing
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  elastic belts Dr. Gibault in Italy. Thus, in
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  March 1949, at Villa Franca d 'Asti, the individual
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  Audizio Eugenio was born, who, 30 years later,
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  in 1979, turned into a company for actions with
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  the current name Dual Sanitali. If I think back
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  to my mother's life, who worked, and my father
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  was nothing more than an understanding employer,
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  I must say that La signora Franca Audisio Rangoni
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  figlia del fondatore ricorda patients to ask
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  the pharmacies for the Dr. Givaud product through
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  the emerging television advertising. My father
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  immediately after the war went to the United
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  States because he wanted to know that part of
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  the world. When the TV made its appearance in
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  Italy, my father used it immediately, still remembers
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  Franca Audisio Rangoni. The commentator Audisio
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  therefore becomes one of the main advertising
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  investors both on media and on television with
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  Carosello. Oh, but Givaud doesn't just think
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  about men. Oh no. Look here, for the woman...
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  Per i neonati e tanti articoli per gli sportivi.
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  Dottor Gibault, serietà sanitari. In the 90s,
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  thanks to lifestyles that increase the dynamism
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  of the population both in work and in free time,
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  the interest in cotton products grows and the
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  line Dr. G .B. Orto is born, under whose hat
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  sales of orthopedic devices are developing, modifying
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  the target and the communication that passes
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  gradually from consumer communication to that
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  directed to the specialist doctor. During all
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  its evolution, the company has maintained its
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  entrepreneurial character of family print and
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  is now managed. dalla seconda e dalla terza generazione.
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  Grazie al direttore di 7080 .it Massimo Lualdi
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  per aver trattato l 'argomento giornaliero. Appuntamento
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