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How to Tell If Content Works Before Anyone Books a Call
How to tell if content works before anyone books a call starts with a simple point: bookings come too late to judge articles by. Meet Wesley, a hypothetical marketing director at a small investment advisory firm. He checks three earlier signals each month. Are his pages cited by answer engines? Are they revisited and kept up to date? Can readers reach the appointment page? The episode also shows how he logs each check and what these signals can't tell you.
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