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Latest / Sorry, It’s Discontinued: Celebrating the World of Retail, the Retail Associates Who Keep It Going, and the Stores and Brands We Love

Fragrance Then vs Now: What Changed?

In this episode of Sorry, It’s Discontinued, Hilary explores the evolution of fragrance—from the rich, layered scents of the early 1900s to today’s fast-moving, trend-driven launches.

From Guerlain and Coty to the creation of Chanel No. 5 and the rise of aldehydes, this episode looks at how perfume became more than scent—it became identity.

Today, fragrance is more accessible than ever.

From department store counters and Sephora fragrance walls…

to immersive boutiques like The Scent Room, Krigler, and Tijon…

to learning scent through programs like the Institute for Art and Olfaction……

The skinny

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