Latest / Kenny Wallace Media / The Kenny Conversation - Episode #7 - St. Louis Track Owner Curtis Francois!

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The Kenny Conversation - Episode #7 - St. Louis Track Owner Curtis Francois! · Kenny Wallace Media

• 0:00
  Welcome back, everybody to the Kenny Wallace show brought to
• 0:04
  you by Jegs the leader in high performance aftermarket car
• 0:09
  parts. Go to jegs.com for anything you
• 0:13
  need for your vehicle. Well, today's the biggest day in
• 0:18
  the Kenny Wallace show. We grown so much.
• 0:22
  It's a big day because we are finally going to interview
• 0:24
  somebody right here. Right now.
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  Our first guest is the owner of the worldwide technology Raceway
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  her nervous. Francois Carlos, welcome great.
• 0:37
  Be with the Kenny about how about this the first two guys
• 0:41
  being utilizing the streaming application here, both from st.
• 0:47
  Louis, you know, we're leading the way into the future racing
• 0:50
  here. You know, you're exactly right
• 0:54
  us. Men of age.
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  We're like, what do you mean we can do an interview sitting in
• 0:59
  our businesses? We don't have to go anywhere and
• 1:02
  you're right. I really like that.
• 1:03
  So I was talking to my wife Kim last night and I said, you know,
• 1:08
  it's a big deal. Interviewing Curtis I said do
• 1:11
  you think it would be okay if I asked him about his name Curtis?
• 1:16
  I just love your name. In my wife said it would, it
• 1:19
  would be appropriate. So Curtis Francois, I just I
• 1:23
  want to introduce you in front of the crowd one day.
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  Where did that last name come from in your and your family?
• 1:31
  Well, you know, Kenny it's a great story.
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  So my grandfather was from Belgium.
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  So most people think I was from France, but the family was but
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  my grandfather was from Belgium and like so many he came over
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  right before World War one and brought the Francois name with
• 1:49
  him and wouldn't be wouldn't be. Here without his efforts to get
• 1:53
  on that boat back then and bring come to the New World here.
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  So it was just great family history there.
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  Well that is interested. I love that name.
• 2:02
  Well let's get right to it. We're going to do the show a
• 2:06
  little different. We're going to go for the
• 2:07
  exciting stuff and then I want to go to the background of you
• 2:12
  purchasing, you know the racetrack and you know what's
• 2:15
  what's going on in that. That timeline.
• 2:18
  But let's start with last year. I know that you and your team
• 2:24
  worked extremely hard for years and years to get to the
• 2:28
  Pinnacle, which is the Nascar Cup Series.
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  I want to know that moment in time a year ago year and a half
• 2:37
  ago, whenever it was who called you from Nascar, what was it?
• 2:42
  Like when you found out that your team is going to get that
• 2:47
  Nascar Cup race? Well, Kenny I got you know it
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  was it was such a process. It went on for a long long
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  period and frankly, I never asked for a cup date.
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  But boy was, I making sure that we were doing everything that
• 3:07
  would make st. Louis book, attractive as an
• 3:09
  alternative site for for a nuke update.
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  And so, as I was working with Ben kennedy and his team to
• 3:20
  really Cover a lot of the different bases.
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  It really just kind of grew organically, but I did finally
• 3:27
  get that that call that said, hey, we need to start talking.
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  And that's really when you get that call, that was the one
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  where I knew that that we were headed for Uncharted Territory
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  and we just have never looked back from that and just thrilled
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  to be a part of the of the NASCAR family with the cup
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  series and certainly doing everything we can do to do the
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  And proud to 75th anniversary year.
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  Is it fair to say that you really showed up during that
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  Bommarito IndyCar race? I saw it on national TV, it was
• 4:03
  standing room. Only course our seven-time
• 4:06
  champion Jimmie Johnson, he made a big deal out about it on
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  social media. Do you feel like that that
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  IndyCar race where you were standing room?
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  Only was that a big deal for you?
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  No doubt that IndyCar erased was Another validator that the st.
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  Louis Market was hungry for racing when fans show up like
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  that. There's just no doubt that that
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  there is depth to the market. And and we had a big crowd, you
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  know stands were full. That's not the easiest thing to
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  do these days and certainly there was work done in advance
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  of that. So with the NASCAR truck series,
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  we were putting big crowds in the stands for those that.
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  Mostly led to the IndyCar race which then led to I think Arc
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  updates oh boy, it's just been over the years.
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  It's step by step by step without just swinging for the
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  fences. We just try not to ever do that.
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  We want to make sure that we're building a very Firm Foundation.
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  We got all the pieces right now that really set us up for, for
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  the future to just see what can be done in the market.
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  That is just really. Motorsports market and I think
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  we're demonstrating that one thing I've always told, you
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  know, Mike Helton. Steve Phelps, everybody at Mass
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  cars? I remind them.
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  That st. Louis is the home of
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  Anheuser-Busch mcdonnell-douglas Monsanto lost him Purina.
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  Now, Enterprise rental car. Is it fair to say that besides
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  it's racing country because we have so many race tracks around
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  here whether it's local race tracks but it seems to me like
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  Louis is a viable Business site to am I right?
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  Or am I wrong? Well, I got you're absolutely
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  right. Kenny and you know one thing one
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  thing that I'm proud of is that that you can never count St.
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  Louis out there is so much depth here as far as the business
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  World goes and quality people. It's a city that I think anyone
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  would be proud to live in when, you know what it's all about.
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  And it's just great to see maybe get a think about st.
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  Louis, at the turn of the century around the World's Fair
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  back. In those days we were there we
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  were the number for city in the in the country and as a matter
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  of fact, just a little history lesson here for those that don't
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  know. We were one of the very first
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  cities to host a race of any sort.
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  So there was a race that was that was hosted sponsored by of
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  all things and Heiser Busch back in.
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  You know, for at the World's Fair.
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  So we got some deep history that I had to.
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  I had to dig deep to find but you know as a fellow race fan
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  and a racer, hey, now you got a little bit more information
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  about St. Louis to share, one thing that
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  I've noticed over the last couple years is that, you know,
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  we lost the st. Louis Rams football team and it
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  seemed like the city said, okay, we got to get on our horse and
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  We got to go here and now, it seems like, you know, now we
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  have the worldwide technology Raceway that's got to cut date
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  and that's big. But now we have STL city which
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  is a big deal, our soccer team. Now, the battle Hawks are back,
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  which are putting in 38,000 people at the Dome.
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  We got the st. Louis Blues, we've got the st.
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  Louis Cardinals, are you and your team?
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  Are you all working as one? Are you in touch?
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  With all the sports. I mean things, like we got so
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  much towards and st. Louis.
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  Now certainly, we talked with, with all the team owners and
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  their staff, and try to coordinate, coordinate around
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  wherever it makes sense. We certainly want to make sure
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  that that we're doing our part to, to be good partners with
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  with the other big teams, I can tell you, as we were working
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  hard on attracting a cup date, Bill DeWitt, Tom Mmmmm.
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  Stillman the Taylor's all were part of meetings that we held
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  with NASCAR, as we were pitching st.
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  Louis, so that camaraderie is, is huge in St.
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  Louis, and I got to just tell you Kenny and I bet you agree
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  that St. Louis would rank on anybody's
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  list is at the top or close to it of the best sports towns in
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  the country. And we love our sports teams and
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  it's great to now be Part of that with our Nascar Cup race.
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  Yeah it makes me very very prideful and you're right Curtis
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  there's no doubt you know, I really like it when I go to the
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  blues games or the Cardinal gangs and I know it's going to
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  happen. One day with our soccer team,
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  I'll be a, I'll be Busch Stadium and all of a sudden they'll
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  introduce a NASCAR race car driver and I just I'm like, nope
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  right now I love that cross marketing.
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  So you know that's just awesome. I just wanted to talk about the
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  unity and St. Louis because I think it's
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  bigger now than it's ever been then.
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  So thanks for those are big names.
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  You mentioned, those are the owners.
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  So, you know, Bill DeWitt owner of the st.
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  Louis Cardinals, then, Stillman with the st.
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  Louis Blues. Those are big names in our town.
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  So let's move on. You know, Curtis, I wanted to
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  be, I wanted to be right? I got my notes, buddy, that's
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  the way it goes. We got to get right.
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  So Once again, before we go back to the past, we know what
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  happened last year for the Cup race, I want to brag on you a
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  little bit. We were sold out, we had an
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  awesome crowd in the Kenny Wallace.
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  Live show. We had 5,000 people, we had
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  great race car drivers. You got, everybody parked in the
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  parking lot. 60,000 people were parked one out our before the
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  rust. So, with all that being said, I
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  thought it really looked Good last year now that we're almost
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  one year later. What's new for the Cup race this
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  year? What's what's the newer we've
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  been? We've been really busy Kenny
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  right after the Cup race. We started on plans for 2023.
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  So 2022 big success. You know, I had my list of the
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  things that I had to do and we did a, you know, we were able to
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  get everyone in and out and I think, In a great fashion, a lot
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  of work went into that but immediately we started on what
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  could we do better. And so we went right to work on
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  Tire list of things for 2023. And so I think what fans are
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  going to notice first, when they get here, is this, the new
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  Enfield Fan Experience, the new Enfield fan garage experience
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  and so, first time anywhere in the Midwest, Fans are going to
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  be able to, with their infield. Pass are going to be able to
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  walk the garages and we've created a new structure, their
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  expanded dramatically the existing garages and frankly,
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  they'll just be treated to the experience of walking through
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  the garages and then free flowing out to food, areas,
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  food, court area of lots of vendors right there on the
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  infield. So I think that's going to be
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  just a super New Edition there as fans show up and Have you
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  been able to see it all from the grandstands?
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  But walking right through there will be just key for folks to
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  enjoy that. So that's one thing that I'm
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  proud of we've been working hard on it and certainly lots of
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  others certain beer stands. Wow!
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  I mean yes let's just say you're not going to have to walk far
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  for a beer this year. We've about tripled the amount
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  of point of sale that we have or anything from ice cream cones to
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  To that Budweiser and Bud Light and all the other brands that we
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  have so that's just going to be super as well to to really see
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  fans interact with with those items.
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  But one thing we want to work on to as we expanded the camping,
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  we sold out all of our camping that was directly next to the
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  racetrack. So we've almost doubled the
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  amount of camping spots there. There's going to be bands in the
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  in the, in the campgrounds this year.
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  That'll be fun, and then we've just expanded our music festival
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  even larger than what it was last year.
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  So lots of entertainment coming, Dierks Bentley's going to be
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  there. Bailey, Zimmerman, Flo Rida
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  Brothers Osborne and about 20 other of our great local
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  musicians that are going to be around playing in five different
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  stages that we have. So there's going to be a race,
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  there's going to be a music festival, we've got the 5K
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  Jackie Joyner-Kersee. Rehearse.
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  He's 5K first time she's ever had one on Saturday with Jackie
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  you know six-time Olympic medal winner.
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  She's going to be handing out the metals so that's going to be
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  a great opportunity for those guys would have walked for the
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  st. Louis Chad, John Hersey, yes,
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  yes. Just a dear person and cannot
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  wait to honor her. And that way and you know, one
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  thing for those that are Walker's, give me will bring
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  your pet along mainly dogs. I don't think anybody They're
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  cats, but ghetto, mainly dogs, then add that are going to be
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  also have a metal for the dog that makes the walk, right?
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  So just making sure they were including everyone there.
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  Yeah, Curtis it sounds to me like you're creating a complete
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  experience. Dirk's, Brent, Dierks, Bentley,
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  music Racine. We've got a lot more than just a
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  race track. That's that's what you're really
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  focusing on, and I see that. That seems to be the New Deal
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  throughout all of racing. I like what I see at Phoenix
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  Richmond come and spend, you know, the whole weekend at
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  worldwide technology Raceway because we have more than just a
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  race. Yeah.
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  It no doubt about it. You know, the race is the
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  Superstar and there's no doubt that the race here last year was
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  unbelievable. You had the drama with, with
• 14:44
  Danny and Ross. Another show.
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  What a show. You know the the slide job there
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  at the end with Joey and Kyle was just unbelievable.
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  Great. Great winter with Joey and that
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  was something. Hey you don't know until you see
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  it. I've never seen a Cup car race
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  on my track until that weekend. Good points.
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  Yeah. And so you know talk about going
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  to Vegas and putting all your chips in we had not seen.
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  And what was going to happen. Until we got those cup cars on
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  the track and it turned out fantastic.
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  We were seeing that two and three wide racing that we love
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  to see. And you know, I think this year
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  will just be another great example so Cup race.
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  Clearly the show of what I like is that there's no downtime,
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  there's something going all the time.
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  So, hey, you want to go get some food?
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  Listen, to a little music. Come back to the race, you can
• 15:44
  do all of those different things, pre-race, special, you
• 15:48
  and I got to have them spend a little time on the stage, had
• 15:51
  some fun with that huge crowd. So that was just, you know, a
• 15:55
  lot of those things that are just entertainment.
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  This is a happening, this event is a happening in St.
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  Louis. And, and we just want to make
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  sure as the fans come out. They feel like one, they got
• 16:07
  their entertainment dollars worth.
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  But more important for me is making sure that there Having
• 16:13
  the opportunity to make a memory with their family and take
• 16:17
  something away with them. Yeah and I agree with you 110%.
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  I know last year for the cup rice, I got there at 6:00 in the
• 16:25
  morning helping do some TV, but it was just like people are
• 16:28
  going and doing all day long because you had so many
• 16:32
  activities and I like it that your team takes the pride in
• 16:36
  keeping the fans entertained, whether it's on the big screen.
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  That's what I like is you got a lot of big screens.
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  He's keeping the fans knowledgeable, what's happening,
• 16:45
  where it's happening. And that kind of leads me into
• 16:48
  this, this little segment to worldwide technology Raceway is
• 16:53
  way more than just the oval track.
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  You know, I see, you know, the go-kart track which I know is
• 17:01
  not in action during the cup weekend, but I love your go-kart
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  track. It's a real one right in the
• 17:08
  middle of the racetrack. You have wrote of course, you
• 17:11
  have NHRA drag I seen you've really built a racing complex
• 17:17
  there. Yeah and that was I think you
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  know part of the vision back in 2011 when I was looking at the
• 17:24
  facility and frankly I just couldn't believe that it closed.
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  But I was looking at looking at it through the eyes of a Saint
• 17:32
  Louis because I knew that the support was there, we just
• 17:35
  needed to package all that we had in a way that was one fully
• 17:40
  being used and utilized. But also, you know, we knew we
• 17:45
  had the fans. So it starts Kenny with, you
• 17:47
  know, the NHRA drag racing happening happening and I open
• 17:51
  the gates, and 2012, and we were all but sold out the first year.
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  Got to remember, I had never owned a racetrack before and now
• 18:00
  I'm dealing with a sellout crowd.
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  So talk about baptism by fire, it was it was absolutely that
• 18:07
  but we got it done and there was a lot of Grace I think given to
• 18:11
  us by the fans for our Here and always since then I've made that
• 18:17
  commitment that every time a fan comes back each year.
• 18:21
  They're going to see that we continue to lean into the
• 18:24
  facility and and really just continue to make it better every
• 18:28
  year. So whether it's NHRA Racing or
• 18:31
  Formula Drift or Hot Rod Power Tour or, you know, we've got the
• 18:36
  go-karting now that we're we've been doing since 2013 that gives
• 18:39
  us a great opportunity to bring younger younger.
• 18:42
  Unger kids into racing. Josiah is got our sponsorship
• 18:49
  this year, the young man from East St.
• 18:52
  Louis and it's just those are the types of things were were
• 18:56
  able to give back in our community and this facility it's
• 19:00
  really has it all. Heck, we have a golf course you
• 19:03
  know so a nice of them to thank you.
• 19:06
  Yeah Wallace and loves it. So when he loves the golf
• 19:09
  course, that's saying something that's the real deal.
• 19:12
  No. Out about it.
• 19:14
  Yeah, so you know we've talked about where we're at right now.
• 19:20
  I think this is the time. I'd like to go back a little bit
• 19:23
  and tell some of the historical stories about you purchasing
• 19:29
  this racetrack. So the first one out there that
• 19:33
  I want you to tell me if it's true or not, if it's true.
• 19:38
  Say it, tell us what happened. If not go not true, I heard that
• 19:42
  when you Bought this racetrack. 56 Farmers own.
• 19:48
  Patches like this farmer owned one and two this farmer own
• 19:52
  turns three, and four. Is that true?
• 19:56
  That is absolutely true. It was, it was something else.
• 20:01
  Yeah. When I first came out, I looked
• 20:03
  at it. Yeah.
• 20:04
  And it was there was Weeds growing everywhere and I kind of
• 20:08
  I could see that it was only 13 years old at the time, but
• 20:11
  racetrack takes continual maintenance, and had sat for,
• 20:14
  you know, 10 12 months. And so I saw the hey, we have
• 20:17
  some Clean up to do. But then as I got deeper into
• 20:23
  looking at the opportunity, I looked at what they call the
• 20:26
  plat, okay? And that shows who owns what,
• 20:30
  and I saw seven different owners and 14 different Parcels on that
• 20:37
  original 150 acres that we had and recognized that I was going
• 20:43
  to have to go back into my bag of tricks and that is, you know,
• 20:47
  I'm in the real estate. Development business and so here
• 20:50
  we go. You know, I was uniquely
• 20:52
  prepared to tackle what had been a problem since the beginning
• 20:58
  you did not have that flexibility that you needed to
• 21:01
  do to make changes and to grow with the sport.
• 21:05
  And so that was that was problem.
• 21:08
  Number one that we were going to do so I can get and that was
• 21:12
  kind of brought to to head prior, to me, actually closing
• 21:15
  on the racetrack but we've never looked back and So you know, now
• 21:20
  we're over 700 acres and we own practically speaking, everything
• 21:24
  around us so that we have plenty of room to grow, but also to
• 21:29
  make sure that we're being good, neighbors, and making sure that
• 21:32
  we have plenty of buffer around us and that we're not causing
• 21:36
  any kind of problems other people around us.
• 21:38
  So but that is true. Wow, you're my hero and I know
• 21:44
  anybody in the real estate business knows that that takes a
• 21:47
  lot of work to get S7 owners together and say I want to buy
• 21:51
  this Racetrack and hey you know listen thank you so much.
• 21:55
  You know how much big the racing Community is around here with
• 21:59
  Kenny Schrader. My brother, Rusty Wallace, Carl
• 22:02
  Edwards. Jamie McMurray the great Larry
• 22:05
  Phillips. We lost Larry, but just a
• 22:08
  reminder I know you know Curtis but this is we're proud of this
• 22:12
  area and you know, without people like you, you know, we're
• 22:17
  going to Who's racing. So I can't believe that story
• 22:22
  but now that you said it's real, it's out there and up.
• 22:25
  Thank you for keeping racing in st.
• 22:28
  Louis. And now you know the biggest
• 22:30
  form of motor sports here in st. Louis because of you, okay,
• 22:36
  anything up wasn't man. That's humbling for you to say
• 22:39
  that. I just love it.
• 22:40
  I haven't been really thinking too much about just everyday
• 22:44
  showing up and making sure that I'm I'm doing everything I can
• 22:49
  do to set the path forward for racing in the Midwest for the
• 22:53
  st. Louis region.
• 22:55
  And so I don't get really too caught up on looking back about
• 22:59
  what's done but when you bring things like that up it certainly
• 23:02
  is humbling and weirdest. Listen, I am thrilled that I was
• 23:07
  given the opportunity had some of the tools that I needed to
• 23:11
  revive a racetrack to frankly deserve better.
• 23:14
  I mean, it really did. It was it's a great.
• 23:18
  TT and we're just going to continue to lean in and and
• 23:22
  every single year, I promise that you will see new things
• 23:26
  coming as we continue this journey with with cup and all of
• 23:30
  our other series. Curtis are Roger Penske
• 23:36
  yourself, and great businessmen. We were always looking forward
• 23:40
  and we fix problems and you're the man for the job and, hey,
• 23:44
  let's end this incredible interview.
• 23:47
  The first one On the Kenny Wallace show like this June 4th
• 23:52
  is the Cup race. What can we expect this year?
• 23:58
  Will there will there be activities?
• 24:00
  That Anheuser-Busch are we going to do a hauler parade?
• 24:03
  So let's end the interview. Oh, what do you have in store or
• 24:07
  we still working on things? Can people go to Anheuser-Busch
• 24:11
  and expect to see a little bit of racing there or or what do we
• 24:15
  look alike? Well, you know, Well, we've got
• 24:19
  a lot in the works that I and I don't want to give up all my
• 24:22
  thunder here but it's good. I can tell you for sure that
• 24:26
  we're working on a couple of things with Anheuser-Busch right
• 24:29
  now and those will be fun is people come and get to be a part
• 24:34
  of those. As we get into Saturday, we've
• 24:39
  got the truck race and then we have the JJ K 5K which is
• 24:44
  happening which is going to be just fantastic with Jackie
• 24:47
  there. And And you know, we've got that
• 24:49
  piece. I'm very proud of simply because
• 24:52
  Jackie does such great work in the community but she's actually
• 24:56
  going to be handing out the actual metals and the metals are
• 25:01
  in her likeness that. Let's just say, there's a bit of
• 25:04
  similarity similarity to to her original gold, silver, bronze
• 25:09
  metal. So it's going to be a
• 25:10
  particularly neat, participant, metal and winter metal, so that
• 25:13
  happens, then we, then we go right into the Flo Rida.
• 25:18
  A concert Tim Duggars going to be here on Saturday night.
• 25:22
  So it's going to be a party Saturday night.
• 25:24
  And then it really kicks off on Sunday with just events
• 25:30
  throughout the day. Obviously, we're Bailey
• 25:32
  Zimmerman is going to be playing in the morning.
• 25:36
  Brothers, Osborne in the morning and our concert with Dierks
• 25:41
  Bentley is a full concert after the race.
• 25:45
  It's a business name. It's a big name and it's it.
• 25:48
  Is a full, you know, full they called a full set, right?
• 25:51
  I'm learning a lot more about concerts these days.
• 25:53
  So all the lingo, all the lingo and that's going to be a big
• 25:56
  deal, so that'll be after the race.
• 25:59
  And so we're it is going to be a day like we've never had on
• 26:03
  Sunday June the 4th certainly. I just anticipate that the
• 26:09
  racing again is just going to be spectacular.
• 26:12
  So we're praying for great weather.
• 26:14
  We're usually usually have had some super luck.
• 26:18
  That on our big events and we think that when folks come back
• 26:22
  out this year, they're going to be treated to something special
• 26:25
  once again, card is. Thank you so much.
• 26:28
  I'm I chose this t-shirt today. Stan the Man, I'm represent
• 26:33
  buddy, that's for you our hero in st.
• 26:35
  Louis, one of the greatest baseball players of all time,
• 26:38
  Stan, the Man Musial. So good things have come your
• 26:41
  way. You've worked really hard for
• 26:43
  it. I'm not excited to have a cup
• 26:46
  race in my hometown in and Curtis, thank you for being on.
• 26:50
  We appreciate you. Timmy.
• 26:52
  I appreciate you all the hard work you do.
• 26:54
  You're such a great Ambassador for the sport and, you know, for
• 26:58
  st. Louis and proud to be your
• 27:01
  buddy. All right, everybody.
• 27:03
  Well that's the end of the Kenny Wallace show and remember,
• 27:06
  Charlie wants me to remind you that.
• 27:09
  Listen, we got the microphone. You can hear us good.
• 27:11
  We are in podcast for now, I Dunes Spotify, you can hear us.
• 27:18
  Anyway when listen, this is a great interview.
• 27:20
  When you get ready to go to work, turn Curtis and myself on.
• 27:24
  And by the time you pull in, it'll be over.
• 27:27
  Alright, everybody until next time, the Kenny Wallace show,
• 27:30
  just keeps on rolling, what do we got?
• 27:32
  Some exciting stuff every day. Every hour, we'll see you next
• 27:37
  time.