Solving Fashion Supply Chain Overdevelopment
Liza Amlani (Retail Strategy Group) and Aimee Heuschkel (Lectra) joined RETHINK Retail at NRF to discuss why the industry is currently making too much of the wrong product. The Overdevelopment Crisis Right now, brands are throwing supply at consumers and hoping demand follows. With 81% of retailers struggling to keep up, the result is massive waste and shrinking margins. The fix requires moving from reactive systems to predictive, data-led models. Breaking Down Retail Silos Teams are often "rowing in different directions." Success in 2026 requires bringing design, sourcing, and materials…
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