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Earn Your Leisure's Backstory: How We Got Started · Earn Your Leisure

• 0:00
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 0:03
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 0:07
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 0:11
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 0:15
  Speaker 1: some of the heinous migrant criminals caught because of President
• 0:19
  Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
• 0:23
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 0:28
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 0:31
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 0:35
  Speaker 1: are here illegally, your next you will be fined nearly
• 0:39
  Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
• 0:43
  Speaker 1: never return. But if you register using our CBP home
• 0:46
  Speaker 1: app and leave now, you could be allowed to return legally.
• 0:50
  Speaker 1: Do what's right. Leave now. Under President Trump America's laws,
• 0:55
  Speaker 1: border and families will be protected.
• 0:57
  Speaker 2: Sponsored by the United States Department of Homeland Security.
• 1:00
  Speaker 3: You guys talk about brands, and you talk about andre
• 1:02
  Speaker 3: or even you know a brand I was able to
• 1:04
  Speaker 3: have from the NBA. How did you guys are getting
• 1:06
  Speaker 3: we start your brand? So you know now you have,
• 1:09
  Speaker 3: you know, festivals and people following you all over.
• 1:12
  Speaker 2: The one point four million subscribers.
• 1:14
  Speaker 3: Yeah, I mean that's actually crazy y'all got out.
• 1:18
  Speaker 2: Yeah, thank you appreciate it.
• 1:21
  Speaker 4: Yeah, I mean the largest story really is formattic in purpose.
• 1:25
  Speaker 4: To be honest with you, his career was as a
• 1:28
  Speaker 4: financial advisor.
• 1:29
  Speaker 2: I was a teacher. We had an opportunity.
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  Speaker 4: You know, every summer I took kids from my neighborhood
• 1:36
  Speaker 4: and they were part of this program.
• 1:37
  Speaker 2: We were teaching them.
• 1:38
  Speaker 4: About the things that they missed in the ten months
• 1:39
  Speaker 4: of school. Right, So everybody goes to school and they're like,
• 1:42
  Speaker 4: I don't remember anything.
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  Speaker 2: I didn't learn anything. You actually, kid, what you learned? Ay?
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  Speaker 5: Nothing?
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  Speaker 4: Right? And so it was like I felt very complicit
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  Speaker 4: in that if kids are going to school, I'm a teacher,
• 1:52
  Speaker 4: they're learning nothing.
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  Speaker 2: I'm not doing my job, but I'm getting paid.
• 1:54
  Speaker 4: And so there was an opportunity here, like we can
• 1:56
  Speaker 4: educate kids about financial literacy, about college, about decisions that
• 2:00
  Speaker 4: they were going to make around money at fourteen, with
• 2:03
  Speaker 4: the hopes that if they got it at fourteen, they
• 2:05
  Speaker 4: would be more advanced by nineteen twenty twenty five. And
• 2:09
  Speaker 4: so financial literacy was at the cusp of that. It
• 2:12
  Speaker 4: was like, all right, Bett, we're gonna pay these kids
• 2:13
  Speaker 4: to be in the program. Let's teach them about money.
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  Speaker 4: He had just started his career and advised them. I'm like,
• 2:18
  Speaker 4: this is perfect, you can come in. And so we
• 2:19
  Speaker 4: started co teaching that. Like I learned about finance from him.
• 2:22
  Speaker 4: He learned how to have classroom management for me, create
• 2:25
  Speaker 4: lesson plans, and so we did that. In my mind,
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  Speaker 4: the vision was I need to have this program throughout
• 2:31
  Speaker 4: New York first, right because parents would see it. They're like,
• 2:34
  Speaker 4: this is incredible. How do I scale this? I can't
• 2:37
  Speaker 4: figure it out. I can't figure out. He was always
• 2:39
  Speaker 4: into social media. He was like, this is how we
• 2:41
  Speaker 4: do it. So we had our COEO was up there
• 2:44
  Speaker 4: right now, Abdullah, he said, look shout out to add
• 2:48
  Speaker 4: He was like, look, I want you to record the classrooms.
• 2:51
  Speaker 4: I was like, okay, whatever, I'm still trying to figure out
• 2:53
  Speaker 4: how to scale this, like physically. He was like, just
• 2:56
  Speaker 4: keep recording the classroom. And he was huge on content
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  Speaker 4: putting it up and that led to him creating.
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  Speaker 2: His own platform. Right.
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  Speaker 4: He wanted to teach people about finance in a different way.
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  Speaker 3: Right.
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  Speaker 4: Sometimes when we think about finance, it's a foreign language, right,
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  Speaker 4: And we were coming to like rose at a stone,
• 3:12
  Speaker 4: we were coming like, let's break the monotony of this
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  Speaker 4: stush feeling when it came to financial education.
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  Speaker 2: Let's talk it in our language.
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  Speaker 4: And so he was doing that for multiple people, had
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  Speaker 4: his own public assets show. I'll let him tell his story,
• 3:26
  Speaker 4: and then people like, wait, where's the rest of that?
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  Speaker 4: We need more of that, where's the episode? And one
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  Speaker 4: day it was just like, look, we want to do
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  Speaker 4: a show, let's do his podcast. We sat on our basement.
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  Speaker 4: In my basement, I'm like, all right, let's do it.
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  Speaker 4: And that's how Ernie Leisure was Burke. Really, we came
• 3:40
  Speaker 4: up with the name pretty quickly. He was already using
• 3:43
  Speaker 4: it as a hashtag, and from there it was consistent.
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  Speaker 4: We was like, all right, well, here's a vision. These
• 3:47
  Speaker 4: are the ten things we need to do. Here are
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  Speaker 4: ten people we want to interview. Let's just go attack it.
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  Speaker 4: And really it started with three iPhones and that idea,
• 3:55
  Speaker 4: and it branded into what you see now.
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  Speaker 6: I don't want to cut you off, I just want
• 3:59
  Speaker 6: you to Can you explain to me what you took
• 4:03
  Speaker 6: from the public access and just explain to me how
• 4:06
  Speaker 6: that works within your story and then how you knew
• 4:08
  Speaker 6: how to maneuver into you know, subscribers streaming and all
• 4:12
  Speaker 6: that and the difference in the revenue streams and like
• 4:14
  Speaker 6: how much is valued A.
• 4:16
  Speaker 7: I never went to business school, but I was always
• 4:18
  Speaker 7: interested in business my whole life. So I was studying
• 4:22
  Speaker 7: like real world case studies. So in twenty twelve, Instagram
• 4:28
  Speaker 7: was like fairly new, and you know, I got introduced
• 4:31
  Speaker 7: to it, and like everybody else, I was on the
• 4:33
  Speaker 7: Apple all the time.
• 4:33
  Speaker 5: And when I'm first on Instagram, I'm just thinking.
• 4:35
  Speaker 7: Like, this is a cool app. You get to share photos.
• 4:38
  Speaker 7: At the time, it was no videos, and at that time,
• 4:39
  Speaker 7: it was just for iPhone users. But I quickly realized
• 4:43
  Speaker 7: something in this situation. So I used to follow this
• 4:46
  Speaker 7: fashion blog and the fashion blog had like a million
• 4:50
  Speaker 7: followers at that time, and at that time, if you
• 4:52
  Speaker 7: had a million followers, you could reach a million people.
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  Speaker 7: And what I realized was that what she was doing,
• 4:58
  Speaker 7: the girl that actually was running the fashion was that
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  Speaker 7: she would post like look books on like you know,
• 5:03
  Speaker 7: this actress war it is and this singer Ward is.
• 5:06
  Speaker 7: But in between the looks she would do like organic ads,
• 5:13
  Speaker 7: so it'd be like a small boutique in Philly that
• 5:15
  Speaker 7: had a blazer and you didn't really know it wasn't
• 5:19
  Speaker 7: add unless she was actually really studying it. So right
• 5:22
  Speaker 7: then I'm like this is crazy because how I was
• 5:27
  Speaker 7: looking at it was like, okay.
• 5:30
  Speaker 4: This episode is brought to you by P and C Bank.
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• 7:20
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 7:24
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 7:28
  Speaker 1: accused of murdering a Texas. Man of Venezuelan charged with
• 7:32
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 7:36
  Speaker 1: some of the heinous migrant criminals caught because of President
• 7:40
  Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
• 7:44
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 7:48
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 7:52
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 7:55
  Speaker 1: are here illegally, your next you will be fine nearly
• 7:59
  Speaker 1: one one thousand dollars a day, imprisoned and deported, you
• 8:03
  Speaker 1: will never return. But if you register using our CBP
• 8:07
  Speaker 1: home app and leave now, you could be allowed to
• 8:10
  Speaker 1: return legally. Do what's right. Leave now. Under President Trump,
• 8:15
  Speaker 1: America's laws, border and families will be protected.
• 8:18
  Speaker 2: Sponsored by the United States Partment of Homeland Security.
• 8:20
  Speaker 7: How many people subscribe to New York Times? Probably a
• 8:24
  Speaker 7: million people in circulation from New York Times every single day.
• 8:28
  Speaker 5: And how much money does it cost to run an
• 8:31
  Speaker 5: ad in the New York Times?
• 8:32
  Speaker 7: Fifty thousand dollars one hundred How much money does it
• 8:36
  Speaker 7: cost to run an ad on NBCABC millions of dollars? Right,
• 8:40
  Speaker 7: But I'm thinking I didn't know, But I'm thinking to
• 8:43
  Speaker 7: myself that they're probably playing how five hundred dollars one
• 8:45
  Speaker 7: thousand dollars, but they can reach just as many people
• 8:49
  Speaker 7: as all of these traditional outlets. So then that's when
• 8:53
  Speaker 7: I was like, Okay, advertising is going to change.
• 8:57
  Speaker 5: This is the new wave.
• 8:58
  Speaker 7: So I actually you had a meeting with him and
• 9:01
  Speaker 7: I was explaining this to him, and I was like,
• 9:03
  Speaker 7: we need to start a fashion blog.
• 9:06
  Speaker 5: And we did. We started a fashion while.
• 9:09
  Speaker 7: It was called fashion Wave and we actually got it too,
• 9:11
  Speaker 7: like twelve thousand followers. But that was the original point
• 9:13
  Speaker 7: where it was like, social media is something that's going
• 9:18
  Speaker 7: to take over the world. Most people have no idea
• 9:21
  Speaker 7: how they're actually using it. They're just using it as consumers,
• 9:24
  Speaker 7: but there's a business behind this. This is before influencer
• 9:27
  Speaker 7: was even a word. This is before you had to
• 9:29
  Speaker 7: put ad You could just organically do it. That didn't
• 9:33
  Speaker 7: work out, but the idea was still there. So the
• 9:37
  Speaker 7: next idea was I was a financial advisor at the time,
• 9:41
  Speaker 7: so I wanted to become a celebrity financial advisor.
• 9:45
  Speaker 5: That was my original goal.
• 9:47
  Speaker 7: I wanted to work with athletes entertainers because I felt
• 9:50
  Speaker 7: like I played basketball my whole entire life, and I
• 9:53
  Speaker 7: was looking at the people that was representing athletes and
• 9:56
  Speaker 7: I'm like, I know that they don't. They're not from
• 9:58
  Speaker 7: the culture listening to the music. I know the music.
• 10:02
  Speaker 7: I'm listening to it. Why should they get to work
• 10:05
  Speaker 7: with these people. I know I'm more qualified because I
• 10:08
  Speaker 7: can actually sit down and have a conversation. But I
• 10:11
  Speaker 7: didn't know anybody. I had no inroads, I had no
• 10:14
  Speaker 7: advanced degree, and I didn't really have a way to
• 10:19
  Speaker 7: actually get my way into the door. So the idea
• 10:22
  Speaker 7: was to become a famous celebrity financial advisor. Because I
• 10:27
  Speaker 7: was looking at the landscape and I'm like, okay. Social
• 10:29
  Speaker 7: media has provided a platform for anybody to become a celebrity,
• 10:33
  Speaker 7: a celebrity chef, a celebrity trainer. Previously, you can only
• 10:37
  Speaker 7: become a celebrity if you was an athlete or entertainer,
• 10:40
  Speaker 7: but now you could be a celebrity anything. I'm like, well,
• 10:44
  Speaker 7: you maybe be able to be a celebrity financial advisor, Jess.
• 10:53
  Speaker 5: Maybe.
• 10:53
  Speaker 7: So that's when all of the content comes into play,
• 10:58
  Speaker 7: right where it's record everything. Man, we're not recording this,
• 11:01
  Speaker 7: but that's the number one ruling life is to record
• 11:03
  Speaker 7: everything because you never know. So we record as were
• 11:08
  Speaker 7: recording this. But you gotta get you gotta get the
• 11:11
  Speaker 7: organic organic.
• 11:14
  Speaker 4: Cell phone footage algorithm.
• 11:16
  Speaker 2: Breakup.
• 11:17
  Speaker 7: So now it's like, Okay, record the classroom, record selfie videos,
• 11:24
  Speaker 7: record everything. To your question about the public access show.
• 11:29
  Speaker 7: The number one ruling life is.
• 11:31
  Speaker 5: To cultivate relationships.
• 11:33
  Speaker 7: There's a lot of number one rules in life, by
• 11:35
  Speaker 7: the way.
• 11:39
  Speaker 5: So y'all know, yes, yes, so you gotta cultivate. You
• 11:43
  Speaker 5: gotta cultivate. Yes, you gotta cultivate relationships. So I was like, Okay.
• 11:49
  Speaker 7: At that time, I wanted to get in front of
• 11:52
  Speaker 7: all like the top real estate developers and entrepreneurs and architects.
• 11:58
  Speaker 7: These are people that have made a lot of money
• 12:00
  Speaker 7: and successful, but nobody knows them.
• 12:02
  Speaker 5: And what I realized is that.
• 12:04
  Speaker 7: The number one rule in life is that everybody wants
• 12:07
  Speaker 7: to talk about themselves. Right, So I'm like, okay, if
• 12:10
  Speaker 7: I could provide a platform for somebody to talk about themselves,
• 12:13
  Speaker 7: then now that's actually a way for me to build
• 12:15
  Speaker 7: a relationship. So I get off of a public access show.
• 12:19
  Speaker 7: I never looked at it as a public access show.
• 12:21
  Speaker 7: I looked at as a TV show, and that's how
• 12:23
  Speaker 7: I pitched it. I would go to somebody and be like,
• 12:25
  Speaker 7: you know, I have a TV show, do you want
• 12:26
  Speaker 7: to be Nobody's going to turn down be on a
• 12:28
  Speaker 7: TV show, especially if they've never been on TV.
• 12:31
  Speaker 5: So what that actually did.
• 12:33
  Speaker 7: Was help me to sharpen my communication skills and learn
• 12:38
  Speaker 7: how to actually interview people.
• 12:39
  Speaker 5: Right. So all of this is happening at the same time.
• 12:43
  Speaker 7: We have a relationship from growing up together and working
• 12:45
  Speaker 7: in the classroom as he just described, and my social
• 12:47
  Speaker 7: media following is building at the time.
• 12:49
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 12:53
  Speaker 1: in Massachusetts. An MS thirteen gang member from El Salvador
• 12:57
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 13:01
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 13:05
  Speaker 1: some of the heinous migrant criminals caught because of President
• 13:09
  Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
• 13:13
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 13:18
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 13:21
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 13:24
  Speaker 1: are here illegally, your next you will be fine nearly
• 13:28
  Speaker 1: one thousand dollars a day, imprisoned and deported, you will
• 13:32
  Speaker 1: never return. But if you register using our CBP home
• 13:36
  Speaker 1: app and leave now, you could be allowed to return legally.
• 13:40
  Speaker 1: Do what's right, leave now. Under President Trump America's laws,
• 13:45
  Speaker 1: border and families will be protected.
• 13:47
  Speaker 2: Sponsored by the United States Department of Homeland Security,