Latest / Coffee People Podcast / Coffee Smarter Week 7 - Trending
Transcript
- 0:10Hello everyone. Welcome back to the roast West
- 0:12Coast coffee podcast. I am your host Ryan Walt, and we
- 0:16are here for another coffee. Smarter session with the very,
- 0:20very busy Siri simran. Khalsa, the director of coffee
- 0:24from lofty, Coffee Company. It is late on Thursday and my
- 0:29voice is shot, but because I love coffee.
- 0:32And I care about you, the audience, we're doing this.
- 0:37Also by this, I mean this introduction because I already
- 0:40recorded the part with Siri. For today's episode of coffee
- 0:43smarter, I asked her if you open ended questions about coffee
- 0:48Trends and Trends in roasting Machinery that she handles with
- 0:52aplomb, I want to thank Jeff from the internet for sending in
- 0:55a question about dark. Grossed.
- 0:57When you guys are sending me the questions, it does make my job a
- 1:00lot easier because all I have to do is ask before we get to the
- 1:05show today. I want to take a moment to
- 1:07recognize the Reckoning that is happening in the restaurant beer
- 1:11and hospitality industry right now.
- 1:13In regards to the systemic industry, sexism towards women,
- 1:16I'm going to direct you to the source which is a series of
- 1:19Instagram stories on the at rat magnetic account of Notch,
- 1:22Brewing Brewer and production manager.
- 1:25Brian Allen she put out a All for sexist industry experiences.
- 1:29After to interactions she experienced in her.
- 1:32First day, is back to work on site in person after a year of
- 1:36staying home due to covid-19 and the stories have not stopped
- 1:40flooding in. They range from offensive to
- 1:42criminal and truthfully. After Decades of working in or
- 1:46around, Hospitality seeing all of these stories.
- 1:49All of these horrible experiences that someone has
- 1:52suffered all together, all at once is still overwhelming.
- 1:57It's also disheartening and anger inducing, but sadly, it's
- 2:00not terribly surprising. Some of the more extreme
- 2:03accounts were shocking at first, but as more and more and more of
- 2:07those stories rolled in that shock was replaced by various
- 2:11mixtures of frustration and anger and eventually
- 2:13contemplation and then back to frustration and anger.
- 2:17Again, if you would like to read the stories for yourself and I
- 2:21suggest that you do, check out at rat magnet on Instagram.
- 2:25And I will also link to Articles about the overarching story of
- 2:29sexism in the industry, including one by local.
- 2:32San Diego Bureau writer Beth, demin on Vine pair and several
- 2:35on. Good beer hunting.com.
- 2:37Look for those in this shows notes and in the episode recap
- 2:40on roast westcoast.com that story isn't specifically about
- 2:44coffee. At least, not yet but
- 2:47Hospitality workers across all sectors of the industry will
- 2:51likely see things that they can relate to.
- 2:53And if you've never worked in Hospitality it will be Be
- 2:56eye-opening to say the least. Not every Hospitality story is a
- 3:00bad one and clearly, not everyone in hospitality is bad.
- 3:04But what the past week has spotlighted, is that there are
- 3:08clearly deep-rooted problems in the culture that needs to be
- 3:11rectified, and we can all do something to help.
- 3:14So, take a moment to read through those stories, learn
- 3:17more about what's going on in the industry and find a way that
- 3:20you can help draw awareness to it right now.
- 3:23I hope that your coffee mug is full because we're going to get
- 3:25into the show. Let's see if Siri can help us
- 3:28get a little coffee smarter today.
- 3:37This is a blast, I'm having a lot of fun.
- 3:40Well, I'm glad this is a blast Terry.
- 3:43Welcome back to Coffee. Smarter on the roast West Coast
- 3:45podcast. It's always a pleasure to chat
- 3:48with you and have you on this show today.
- 3:50I have a question actually came from one of our listeners.
- 3:53So shout out to Jeff from Twitter.
- 3:55Jeff is one of like are ten followers.
- 3:57We and he wants to know what is trending.
- 4:01Adding kind of in the roasting community that may be getting to
- 4:04the public some day in the future.
- 4:06Specifically he asks, will there please be a mass Exodus away
- 4:11from medium roast back to dark roasts?
- 4:13Which I don't know if that is realistic or not, but I think
- 4:17the question is is what is trending from The Roasting side
- 4:20of things and are there new roasting styles on the horizon?
- 4:23You know what are you anticipating coming from the
- 4:26coffee industry as somebody who is sourcing?
- 4:30You know when you're always Thinking I imagine at least a
- 4:33little bit ahead of where the market is today.
- 4:35Yeah. So what a great question, I
- 4:39would say over this last year, particularly for me, I feel
- 4:45like, I've unfortunately, kind of been less engaged with.
- 4:49Let's what we would call like the roasting Community.
- 4:52There's so many of us here in San Diego and I feel there was
- 4:55more of a way for us to All Connect before covid.
- 4:59Just because it was Easier to either meet up in a coffee shop
- 5:03or go say hi to each other while they're roasting more.
- 5:05That's just a little less realistic now.
- 5:08But that doesn't go to say, like, I still have been talking
- 5:13to a lot of my roast, your friends, and we have some
- 5:14thoughts and ideas of about roasting and I'll share some of
- 5:18them now. But I can talk.
- 5:21Mainly, maybe about my thoughts on roasting, and then talk about
- 5:25what? I know some other people are
- 5:26thinking about for a while there, when third wave coffee,
- 5:31First kind of started to become popular, was really popular to
- 5:34roast as light as possible. And the idea around that was
- 5:39that we're sourcing. These really beautiful nuanced,
- 5:45amazing coffees, and it would be a shame to over roast.
- 5:50This or the idea is to just roast it enough to bring out
- 5:55that flavor without adding any, what we would call roast.
- 6:01Texts or any specific roast roasty flavors.
- 6:06And again, just bring out the coffee flavor.
- 6:08And that is definitely what you might hear.
- 6:10Like more of like the Nordic style of roasting very high
- 6:14acidity. Very light and bright.
- 6:17But I've noticed over the last five years or so.
- 6:20Definitely this pivot towards making more sweet.
- 6:26More balanced coffees burst. Just these light and bright
- 6:30coffees. And Actually our roasting
- 6:32philosophy at lofty. Coffee is roasted to The Sweet
- 6:35Spot and that's kind of this broad term.
- 6:38But, you know, the way that I Source coffee is I am looking
- 6:43for sweetness and Clarity and unique textures as well as
- 6:48unique flavors and each coffee depending where it comes from is
- 6:54going like what that sweet spot is is going to vary.
- 6:58For example, I have this Colombian coffee right now,
- 7:03that's very dense. It has this, like, very nice
- 7:06acidity and like really bold, like, Cherry dark chocolate
- 7:10candied orange qualities but due to its intensity or density, I
- 7:18find it requires a bit more development, a bit higher
- 7:21temperatures to really bring out those sweet flavors from it.
- 7:26Where if you do it a bit lighter, I'll be Lower
- 7:31temperature, you've just got a lot of acidity and you don't
- 7:35really get these like develop sweeter flavors and and like by
- 7:40also developing and taking it to a little bit of a further
- 7:43temperature. I'm getting a lot more body and
- 7:46texture from it as well. Where I on the other hand I
- 7:50actually I have this coffee from Peru.
- 7:52Right now that the unique qualities of this coffee are its
- 7:57light body and it's very like delicate.
- 8:00It floral Peach flavors, we're in this coffee.
- 8:05If you take it too dark or develop it too much, you start
- 8:09to lose that body that it has and you start to lose some of
- 8:12those nuanced flavors. So that's my approach to just in
- 8:17general. Like in this example of these
- 8:19two copies where one is going to be inherently a little lighter
- 8:24than the other. And I think that a lot of
- 8:27roosters these days are approaching coffee's that way
- 8:30where Really honing in on the quality of the coffee itself and
- 8:35how to go about row student to highlight those qualities.
- 8:39And as I mentioned before, I do find In This Very like, first on
- 8:46the market, third wave approach to really having acidic and
- 8:51bright coffees, is Shifting to have having more balanced and
- 8:55sweet coffees. I was actually just talking with
- 8:58Tyler. I'm not Sure, if you're familiar
- 9:01with him, he is the owner and operator and roaster for tired
- 9:06eyes coffee. They are tired eyes and they're
- 9:11located down here in downtown and he roasts at the coffee
- 9:13Collective up. In North County.
- 9:16He he did this like Instagram live video of him roasting at
- 9:22the collective and I was just throwing a bunch of questions up
- 9:25there and that's something I learned that he's in that
- 9:28similar vein where kind of side. Stepping and still staying true
- 9:32to like what specialty coffee about is about, and that being
- 9:36the story of seed to Cup and sourcing really great coffees
- 9:39and showing that coffee can be different than just dark and
- 9:44bold and dark, and roasty and Smoky.
- 9:48But actually showing that these coffees from these different
- 9:51Origins have these different flavor profiles and doing that
- 9:56while still like, again, bringing out sweetness and
- 9:59balance. So I would say I see a lot more
- 10:04people talking about coffees in that way and maybe even trying
- 10:08to go step away from just coffee, we have to protect it
- 10:14and just barely roast it so we don't degrade it but actually
- 10:17using the craft of row seen to not only highlight the coffee
- 10:22flavor but tenant. Also like put your own personal
- 10:25preference or style into it. That's kind of some thoughts on
- 10:29having about that. Something that I've been
- 10:32learning more about this season of the show, is just a different
- 10:35styles of physical roasting machines themselves.
- 10:39The fact that there are different styles wasn't
- 10:41something I necessarily new a few months ago.
- 10:44So like a drum roaster versus an air roaster.
- 10:47Is there any sort of do? You think they'll be any sort of
- 10:49changes in that Trend or as more technology comes in?
- 10:52I talked to Chris O'Brien of coffee cycle.
- 10:54Little bit about the technology of his new espresso machine with
- 10:59a computer in it versus the Old, you know, pull lever machine
- 11:02that he had a pressure machine, you had before from a roasting
- 11:06side. Do you is there like new
- 11:07technology that you think is going to be kind of invading the
- 11:10space, whether it's just trendy or around for the long haul or
- 11:14for might change the process? Yeah, so, I mean, there's
- 11:17definitely a lane of coffee roasters who are like
- 11:21traditional coffee, drum Roasters are the way.
- 11:24And actually, I I feel my coffee.
- 11:29Roasting experience is a little unique in the sense that I've
- 11:32actually, I've used some likes, drum sample Roasters, but I've
- 11:36never actually used a drum, like a traditional drum roaster for
- 11:41production, so I might not be the best person to speak to that
- 11:46specific style or machine just because I don't have a lot of
- 11:50experience with it, but for the last five years, I've been
- 11:53roasting on the Lorene smart roaster, which is like a Fluid
- 11:58bed are roaster and using convection burst conduction.
- 12:03And I find that I do. See this type of this style of a
- 12:10roaster becoming more popular with time, just because it is
- 12:14more, it's more efficient and in the, in the sense, that the
- 12:20energy that it uses. And someone that you guys can
- 12:24all look up, if you're curious, I'll share what I know about
- 12:27them. But There's a newer tech company
- 12:30called Bellwether that's developing and creating and
- 12:34putting out to Market. These they're like zero-emission
- 12:38coffee roasters. And this style is going to be
- 12:42the like hot fluid bed are Roasters.
- 12:45And so you definitely see with like, technology these these
- 12:49types of Roasters being created. And that's kind of where, a lot
- 12:53of my experience with roasting lies.
- 12:55I find again, it just being very A very efficient way to roast
- 13:01coffee versus having like these very large industrial drum
- 13:07Roasters that need afterburners. And again, it's almost a little
- 13:11bit more user-friendly, especially for maybe people just
- 13:16getting into roasting, you know, there's the eye Colour, which is
- 13:20like a little. They have like a home roaster
- 13:22and a sample roaster, which is also a hot-air roaster.
- 13:25Make making it very easy where You use it from a nap and it
- 13:29comes with gross profiles. But then you can also customize
- 13:33and create Rose profiles. So I do see as we move forward
- 13:38and Technology becomes more advanced.
- 13:41A pivot, going more into these like more of these hot-air
- 13:47roaster Styles and that's not to say, you know, I'm sure there's
- 13:51going to be drum Roasters around and I think there's a certain
- 13:54love for the like mechanical aspect.
- 13:58Of a drum roaster, it being very Hands-On.
- 14:03And again, I'm not speaking from experience, but from from
- 14:07hearing, from my friends, who roast on those type of drum drum
- 14:10Roasters or just seeing people roasting.
- 14:12It's very it is as big awesome machine with fire and metal and
- 14:18it's, it's pretty cool. So I don't see that really going
- 14:22out of style but maybe again, this pivot to to more
- 14:26efficiency. And less energy being used in
- 14:31these type of machines, I know, in a different episode.
- 14:36So, if you're listening, I'll link to that episode.
- 14:39We talk, I talked to a roast Builder.
- 14:42A roast is roaster Builder and we talked a little bit about
- 14:45like emissions in particular and especially here in California
- 14:49where we are. The, you know, the rules are
- 14:50different than they are nationwide.
- 14:52As far as what kind of emissions can be released, which wasn't
- 14:55even something I had never thought of it as Manufacturing
- 14:59process. Hmm I'm roasting I mean it makes
- 15:02sense. Logically it's just not
- 15:03something you think of when you buy you a cup of coffee and so
- 15:06that Trend towards efficiency sounds like it makes sense as
- 15:09the rest of the country and adapts hopefully rules.
- 15:14That may already be in place here.
- 15:16Yeah, it's really interesting. Yeah Siri as always very
- 15:20enlightening, I really appreciate you.
- 15:23You being here and your time and knowledge and just sharing that
- 15:26with all of us, we've only got a few A few episodes left and I'm
- 15:29really excited to get to those sometime soon.
- 15:32Thank you. Once again for being here today.
- 15:34Thank you for having me. Ryan, this is so fun.
- 15:49Welcome back to the roast to West Coast podcast.
- 15:51And this episode of coffee smarter, that's actually a good
- 15:55question. Do you feel coffee smarter after
- 15:57these? Knows I always do and even when
- 16:00I ask about something that I kind of know something about
- 16:03either Siri or Chris manages to enlighten me.
- 16:06Even further if you listen to Siri talk about her theories on
- 16:09roasting and you thought, man, I should try some of that coffee.
- 16:12She makes you can head to lofty coffee co.com, that is lofty.
- 16:16Coffee co.com to order some for delivery or pickup or just head
- 16:22to one of lofty. 6 SoCal locations, including the
- 16:25brand-new one in Carlsbad Village.
- 16:28Which just opened last week. We only have a little bit more
- 16:31coffee education. Today earlier, Siri reference,
- 16:34Nordic roasting style, but we didn't get into the details,
- 16:38Nordic roasting Style, Just refers to a very lightly.
- 16:41Roasted coffee beans, the beans are roasted until just after
- 16:45first crack and then often pulled out very quickly because
- 16:48of this, any defects in the coffee being themselves will
- 16:52come out. So the style really depends on
- 16:54sourcing the best quality beans and then I think the rose
- 16:58perfectly Nordic roasting style done well preserves the fruit
- 17:03and varietal characteristics and is often referred to as bright
- 17:07and acidic in part because the roasty notes are never
- 17:10developed. So they don't overwhelm or mask,
- 17:13the beans natural flavors, or compete with the fruitier flavor
- 17:16notes. I think that's enough learning
- 17:19for this week. I will be back next week with an
- 17:21interview with Kyle Rosa. He is the owner of blue tail,
- 17:25coffee farm and Breakers, Coffee and Wine.
- 17:27And Mar California, which will be opening in just a few weeks.
- 17:32Follow their Instagram at Breakers underscore Delmar for
- 17:35updates on opening day and if you just realized you're low on
- 17:38coffee and if you just realized you're low on coffee, pick up a
- 17:42bag or 25. From one of the roast industry
- 17:45Partners including Maria coffee leap coffee, zoom, bar, coffee,
- 17:49and tea steady-state, roasting cafe, latte coffee, cycle or
- 17:54moisture coffee. Also a thank you to David and
- 17:57Ryan at first. Whiskey and Joe over at Cape
- 18:00Horn coffee Brokers for their continued support of the roast
- 18:03West Coast podcast. You can find links to all of
- 18:07those great businesses and Friends of the show, right on
- 18:10the front of roast westcoast.com along with the links.
- 18:14I mentioned earlier. Thank you for listening today.
- 18:16If you've enjoyed the show, I'd appreciate it.
- 18:19If you would tell a friend that and give it a share, a follower,
- 18:22a shout-out on Instagram, at roast, West Coast, and of
- 18:26course, sign up for the newsletter on row.
- 18:27East westcoast.com newsletters, come out every Tuesday and
- 18:31Friday. When these shows are released.
- 18:34This episode of the roast West Coast podcast was written
- 18:38produced and recorded by me Ryan Walt.
- 18:40And if you go out into the world to pick up a coffee or a beer or
- 18:44a meal, be kind to your servers Baristas bartenders.
- 18:48And and you know what just be kind to everyone generally as
- 18:53often as you can. And of course, always be sure to
- 18:57drink. Good coffee.