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Latest / The Nuance Effect with John Hutchinson

Rebuilding Atari: Winning with Developers and Underserved Markets

In this episode of Nuance Effect, John Hutchinson speaks with Wade Rosen, CEO of Atari and founder of Thrive Pass. Wade shares how Atari repositioned itself by focusing on retro gaming and partnering with developers who excel in underserved niches. The conversation examines the evolving video game industry, including the collapse of the middle market, the realities of M&A, and the importance of aligning incentives with creative teams. Wade explains how Atari supports developers by removing operational burdens while preserving autonomy, and why stability and trust are critical in a volatile…

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