Branding the Business of Law: Stories, Strategy & Staying Human featuring Britt Frank
Summary
In this episode of Unfinished Business, Kimberly Griggsinterviews Britt Frank, the marketing director of Gimble Riley, Gerwin and Brown, (GRGB), discussing the unique challenges and strategies of marketing within thelegal industry. Britt shares her journey into legal marketing, emphasizing the importance of brand clarity, community trust, and the evolution of digital presence in law firms. The conversation highlights the significance of personal branding, community engagement, and adapting marketing strategies to different platforms while navigating compliance. Britt also reflects on…
The skinny
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