From Survival Mode to Strategic Growth with Kara Roberson
What happens when you realize the problem isn't lack of time - it's lack of structure? Kara Roberson, Strategic Communications Officer for the City of Wentzville, Missouri, shares how her three-person team went from reactive firefighting to strategic powerhouse by building systems even when it felt impossible.
In this episode, Kara gets honest about the battles government communicators face every day: misinformation spreading faster than official communications in unregulated Facebook groups, the constant tension between strategic work and putting out fires, and the challenge of showing…
The skinny
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