Latest / Startup Builders & Backers / HBX Group and What Startup Founders Can Learn From AI’s Transformation of the Travel Industry

Transcript

HBX Group and What Startup Founders Can Learn From AI’s Transformation of the Travel Industry · Startup Builders & Backers

0:00
So a huge thanks to Denodo for supporting the
0:03
Tech Talks Network, helping us produce more than
0:05
60 interviews a month. And when it comes to trusted
0:08
data products, it all starts with the right foundation.
0:13
And trusted data products start with Denodo because
0:16
they can help you create, manage, and deliver
0:19
business -ready data products faster. with secure
0:23
real -time access across all of your data sources.
0:27
And you can learn more by simply visiting denodo
0:29
.com. What pulls a startup founder back into
0:35
the arena after they've built a company, sold
0:37
it and earned the right to step away? Well, my
0:41
guest today is currently the Chief Distribution
0:43
Officer at the HBX Group. He's also the founder
0:48
of the Luxurist. He's going to be joining me
0:51
on a conversation about entrepreneurship, luxury
0:54
travel, AI, the future of travel distribution
0:57
and he founded John Paul way back in 2007, built
1:01
it into a major concierge business and sold it
1:04
to Accor in 2016 and then he took some time out
1:08
in sunny Mauritius and returned to business with
1:11
a new vision for how technology, distribution
1:13
and human service could come together in travel.
1:17
This is a great start -up story that began in
1:20
hospitality. He will talk about the influence
1:22
of his grandmother, who he describes as the queen
1:25
of hospitality, and how that instinct helped
1:28
him connect. An organised complexity shaped his
1:32
approach to business. And this is a theme that
1:35
ran throughout his career, whether in concierge
1:37
services or luxury travel, my guest sees value
1:41
in connecting fragmented systems and making the
1:44
experience feel effortless for the customer.
1:47
And I think this is a conversation that is especially
1:49
relevant now because travel is changing fast.
1:53
AI can help build itineraries, compare options
1:55
and support travellers in ways that were hard
1:58
to imagine just a few years ago. But my guest
2:01
today believes the real opportunity is using
2:04
AI to give human travel advisors more time to
2:07
personalise, refine and create those memorable
2:10
experiences. And yeah, this is a start -up podcast,
2:15
so we'll talk about start -up speed, entrepreneurship,
2:18
corporate scale, and the risk of travel becoming
2:20
commoditised, and why founders often need to
2:24
secure their home market before racing into international
2:28
expansion. But enough from me, let me introduce
2:32
you to my guest now. So thank you so much for
2:36
sitting down with me today and joining me on
2:38
the podcast Can you tell everyone listening a
2:40
little about who you are and what you do? My
2:44
name is David and Salem. I'm 47 have three kids
2:49
living in Mauritius. I'm an entrepreneur I found
2:52
in my own company back in 2007 8 which has been
2:56
a fantastic venture. I saw this company to our
2:58
core back in 2016 Then I took a few years resting
3:02
in Mauritius and more than two years ago I decided
3:05
to come back to business with HBS and this new
3:09
super exciting venture. Wow what an incredible
3:13
story and I love how you've been on this journey
3:16
and took that break in Mauritius and now that's
3:19
where you're talking to me from today a beautiful
3:22
part of the world but of course you can't just
3:24
sit around drinking cocktails on a beach any
3:26
founder any entrepreneur is always going to be
3:29
pulled back into this world so tell me a bit
3:31
more about that opening that you identified in
3:35
the concierge market that would lead you to founding
3:38
Jean Paul and luxurious. Tell me more about that.
3:41
There's got to be a story there, right? Yeah,
3:43
I remember having been asked this question several
3:46
times and I recently got the answer. I've made
3:50
fake answers to this one, but recently I was
3:53
meditating and I just realized there was something
3:55
in my DNA which linked me to the Carthage world,
3:58
which is probably my grandmother, who was the
4:00
queen of hospitality. And she was always trying
4:03
to facilitate things for everyone. And I think
4:05
that's the common denominator here. Because if
4:07
you ask me the question, what was basically taking
4:10
me to John Paul, it was this idea that I was
4:13
not inventing something. I was not adding something
4:15
new to the ecosystem, but I was just connecting
4:17
the dots. By connecting the dots, we were creating
4:20
value for the whole ecosystem. And that's exactly
4:22
the approach that we have with Lecturist. With
4:24
Lecturist, I have the same frustration that in
4:27
this travel distribution world, which is super
4:29
fragmented, as you know, and more and more complex
4:32
as we go, I realized that we probably need this
4:37
middleman to organize the market better and create
4:39
this value by more flawless and seamless customer
4:43
journey for all the players involved in the ecosystem
4:46
in the value chain. Such a cool story and it's
4:51
funny how the old Steve Jobs quote, you can't
4:54
join up the dots looking forward, it's only when
4:56
you look back that you can start to see how that
4:59
pattern developed. I'm curious, when you look
5:01
back at your career as an entrepreneur and a
5:04
startup founder, how has the startup landscape
5:06
changed from that first venture 25 years ago
5:10
to launching one today in this AI driven world?
5:14
How much has changed and how much has stayed
5:16
the same? You know, I think it has totally changed.
5:20
And at the same time, the mindset of the entrepreneur
5:22
has not changed. And for good reason. So in that
5:26
time, back in 2007, we were at CUNY as entrepreneurs.
5:30
At that time, when I used to say, what are you
5:32
doing in life? I'm an entrepreneur. I had to
5:34
justify myself. And now it's the new trend and
5:37
down. So this has changed in the way that it
5:39
doesn't fit the same people going for entrepreneurship.
5:43
That's number one. Number two, things are...
5:46
going super fast today. And another point is
5:50
that 25 years ago, it was still about creating
5:55
something, coming with a new patent, with a new
5:58
software, with new algorithm. Today, it's more
6:02
about capturing the value on the flow, on an
6:06
existing flow, adding value to an ecosystem.
6:09
And the third point which has changed is the
6:13
speed of execution. what used to take us a year
6:17
in development, even as a startup, when it took
6:19
10 years at a large call, today it takes one
6:21
week. And the market is evolving so fast that
6:25
every single week, the agility brought by the
6:29
startup environment is a real unfair competitive
6:32
advantage. So I think that in a nutshell, if
6:35
you put all of that together, so the change in
6:38
paradigm, plus the fact that today you have access
6:41
to funding much more easily than it was before,
6:47
I think that it gives the startup world the right
6:50
to win in this world. And the last point which
6:53
has changed as well is the relationship between
6:55
large -corp and startups. At that time, you had
6:58
a kind of competition, none of which trusted
7:01
each other. Today, we see great examples all
7:04
over the world where there is a good collaboration
7:05
between startup and large -corp, where they understand
7:08
how to leverage best of both worlds. And I think
7:11
that all of this together make the starter entrepreneurship
7:15
and cultural mindset something which is accelerating
7:19
for the good in 2026. And it feels at the moment
7:24
in present day that AI and automation is almost
7:27
a challenge around those areas of producing solutions
7:31
without losing the human touch and empowering
7:34
humans rather than replacing them. So when we
7:37
look at what you're doing here, especially in
7:38
a world where we're starting to see AI concierges
7:41
and stuff, How specifically does AI and automation
7:45
allow human travel advisors to provide that more
7:49
personal experience without losing that human
7:51
touch? Absolutely. That's the big challenge.
7:55
What I'm used to say first is that AI will not
8:00
replace, in the near term, will not replace traditional
8:03
travel agents, but AI -enabled travel agents
8:07
will replace traditional travel agents. So it's
8:10
how you use AI, how you use AI to do more, to
8:13
do better. And to answer directly to your question,
8:15
you're asking me about this challenge between
8:17
AI full automated versus human touch. The best
8:20
way is to understand what AI can automate and
8:25
use it for that, while focusing on what other
8:28
parts are related to human and human touch and
8:30
high touch. If you look at the proper customer
8:32
journey in the travel space, there are some phases
8:35
where AI has outpaced human capabilities. Let's
8:39
talk about itinerary building, for instance.
8:42
I don't know any travel advisor on Earth capable
8:47
of doing an itinerary better than Claude for
8:50
any specific destination. That's number one.
8:54
But once you have this canva, the added value
8:56
brought by the travel agent is how to adapt it,
9:00
how to personalize it, how to collect dots. We're
9:02
talking about this just before. How to make sure
9:05
that this trip is made for Niel specifically
9:08
and is not just generated by Cloud and entering
9:11
to Niel and its needs. So I think that where
9:15
you're using AI properly in this space, then
9:18
you have more time to focus on your client and
9:20
create this special human bond that creates the
9:24
magic of it. That's number one. Number two, it's
9:27
about personalization. And personalization is
9:30
not in the... AI space is not saying calling
9:33
you Neil instead of Sir. It's the past. This
9:35
is obvious today. But it's more about the experience
9:38
that you will be in the destination, making sure
9:41
that in the morning, I don't need for you to
9:44
fill in my CRM to know what you like, what you
9:47
dislike. I can anticipate this for you. And this
9:49
is because I have created this connection with
9:51
you. I have this human to human connection and
9:54
conversation, which leads me to know he will
9:57
like. And Sir, because we are in the travel industry,
10:00
which is totally fragmented and unstructured
10:03
at the local place. I mean, in fact, you can
10:07
imagine that most of the experiences that you
10:10
find on TripAdvisers, they are very well structured.
10:13
They are provided by very large players. And
10:16
it's a copy paste of what you can do in New York.
10:19
You can do it in Paris. You can do it everywhere
10:21
in the world. But if you want to and if you go
10:24
to the lecture space where people are more interested
10:26
in hidden gems. in money can buy experiences,
10:32
then this is experiences that are not listed.
10:35
So you get to know the person who knows the person
10:38
who knows this experience and can make it with
10:42
you, because you are looking for authenticity,
10:45
for singularity. And so I've given you here three
10:49
core examples where human can make the difference
10:51
versus AI. But of course, it's an arbitrage.
10:56
And thanks to AI, you can allow and dedicate
10:59
time to deliver this. So that's why I think that
11:01
AI is a fantastic enabler for our industry. And
11:05
you also have the additional challenge of delighting
11:08
high -end customers who almost just expect everything
11:11
to work seamlessly. And in a world of instant
11:14
gratification, how do you build a digital platform
11:17
that still feels exclusive and high touch? That's
11:23
the real challenge. You're talking about instant
11:25
gratification, but it's also everything has to
11:28
be instantaneous. You're expecting a customer
11:31
service to reply to your complaints, requests,
11:34
changes, modifications instantaneously. What
11:37
it means to be high, and that's where HVX is
11:42
probably the best position in the world to play
11:45
this game and to be the big winner, and that's
11:47
my vision, big winner of the next decade in the
11:50
travel industry. is that what we see today is
11:55
that you have specialists per vertical. So you
12:00
have a specialist for the flight, specialist
12:03
for accumulation. Sometimes you have someone
12:05
who vandal this together to offer you a package,
12:08
but then you flight, you arrive, you need your
12:10
transfer, you need activities, you want to make
12:12
a modification, you booked by email, but you
12:14
want to change by phone. So we're talking about
12:17
multi -channel, multi -supplier, and so on. we
12:21
need a knockout straighter to make sure that
12:24
when you knew, we decide to use your WhatsApp
12:26
to interact with me. I'll give you the same type
12:29
of answer, even if you haven't booked with me.
12:32
And doing this is the multi -aggregator AI challenge,
12:36
which is all about organizing this ecosystem,
12:41
which is being built super fast, which is being
12:45
more and more complicated because into it, I
12:48
forgot to say that we are currently adding this
12:51
full tech layer to give you the highest level
12:53
of flexibility because in this new world everything
12:56
has to be flexible. I need to cancel, modify,
12:59
upgrade, downgrade, change. So everything needs
13:02
to be flexible, even if it's not. That's where
13:05
it's tricky. So it's recreating this level of
13:09
flexibility. And at the end of the day, to make
13:12
it seamless, as you said, because this is the
13:14
first requirement, we need someone in the vaccine
13:17
able to orchestrate that. and give access to
13:20
the same information with instant access to all
13:24
the players, whoever you interact with. And this
13:27
is the role of HBAs. It's been this ecosystem.
13:30
We strongly believe, I do believe, and that's
13:31
why I decided to come back to business, because
13:34
I have a vision. I have a vision that we need
13:37
to create this invisible player which will serve
13:40
as the ecosystem for all the players involved
13:43
in this market tomorrow. So here at present day,
13:47
in 2026, you're now the Chief Distribution Officer
13:50
at HBX Group. So I've got to ask, I mean, looking
13:53
back, and especially on behalf of every startup
13:56
founder listening, how do you maintain an entrepreneurial
13:59
edge when you're working with a massive global
14:02
organization? What's been your biggest challenge
14:05
in this transition? Because it feels quite different
14:07
for you too. I don't think I can say my biggest.
14:10
I have so many challenges around. I said at the
14:15
beginning, I'm 47, so I'm not 27 anymore, meaning
14:18
that I think I'm finding here with HBX and based
14:23
on my own experience, I'm trying to find the
14:26
right balance between those worlds. And when
14:29
I had my first interview with the people at HBX,
14:33
I said, be careful, I'm an entrepreneur, so I
14:36
will shock you, I will distract you, I will challenge
14:38
you, I will be stupid, I will be shocking. But
14:41
if you accept me as I am, I'll take on me to
14:45
make sure that I try to understand your word,
14:47
and we create the bridge between both words,
14:50
which means that many topics, large -scale, is
14:53
guiding the way, because it has to be consistent,
14:56
it has to be reliable, it has to bring trust,
14:59
the trust that embodies what HPX has been over
15:03
the last 25 years. But on the other side, if
15:06
we want to be agile, innovative, creative, making
15:09
sure that we capture the share of lay in, in
15:12
the new areas offered by the AI in space, we
15:16
need to be fast. We need to fail fast. We need
15:18
to adapt our way of operating to this new changing
15:22
world. And that's this combination which works
15:25
super well today. I got to say that I didn't
15:28
make only friends at the beginning, but more
15:32
and more, I convinced people that it's not a
15:36
GVT, it's not a startup against large goal. It's
15:39
us together. creating the conditions of remaining
15:42
agile while being consistent and being this partner
15:46
of trust for the market. And as you said at the
15:50
very beginning of the podcast, the travel industry
15:52
is notoriously fragmented. So as CDO, what do
15:55
you see as the future of travel distribution
15:58
over the next few years? How do you see this
16:00
continuing to evolve and evolving for the better
16:03
too? Surprisingly, not only this world is fragmented
16:07
and complex, but it's becoming more and more
16:09
complex and fragmented every single day. Every
16:12
single day, you have a new player from FinTech
16:15
adding a new product, from Payments adding a
16:18
new checkout process, all for the benefit of
16:21
the traveler. But behind the scene, it's becoming
16:24
more and more complex, which means plus the AR
16:28
revolution, which is eating the front end, is
16:33
creating troubles for us as well because Of course,
16:36
by offering new features and new capabilities
16:38
to your travelers, you increase and elevate the
16:42
level of expectations in terms of service that
16:44
we have to deliver. So this is becoming more
16:47
and more tricky for us to deliver the same level
16:50
of service. And where the industry is heading
16:55
up to is probably a multi -layer industry, which
17:01
has to be structured in a way that We need to
17:05
stop competition having everyone talking to the
17:08
travelers and making sure that there is one layer
17:12
which serves as an orchestrator to make sure
17:16
that we create a value which is mutualized against
17:21
all the markets. The big risk which is happening
17:24
because we saw that back in the year 2000 with
17:29
the dot -com disrupting some industries. I'm
17:32
talking about real estate insurance and so on.
17:34
The biggest risk that we are facing with is the
17:37
commoditization of our industry. The reason why
17:40
I'm saying it's a risk is because if we go that
17:43
way, it will certainly kill trauma itself. Because
17:47
the next step, if you commoditize the booking
17:51
phase, you will commoditize then the product.
17:53
If you commoditize the product, you kill the
17:56
experience. By killing the experience, you probably
17:59
kill the last piece, if you think of it, on your
18:02
day to day, yourself. What remains human in your
18:07
life? Family and holidays. Yeah. Out of this,
18:13
Amazon brings me everything. Uber takes me everywhere.
18:17
You see that the young generation is not interested
18:20
in living these experiences anymore. They just
18:22
need to post it on Instagram so they can create
18:24
content, fake content today, thanks to AI. So
18:26
they don't even need to go and physically live
18:30
these experiences. At the end of the day, the
18:34
last remaining true human peace in our world
18:37
is holidays. So if we want to avoid commoditizing
18:44
this last piece of humanity, we need to create,
18:48
defend and support this our world. And as someone
18:51
that's right in the heart of this space and has
18:54
been for some time, I'm curious, what innovations
18:56
in the travel tech space excite you and make
18:59
you think will prove to be invaluable to businesses
19:02
and consumers in the months and years ahead?
19:05
What are you seeing there? First of all, as you
19:11
know, the traditional customer journey search
19:13
compare book has totally disappeared. used to
19:18
different agents, to call a travel agent, to
19:20
book online, to use an OTA. All of this has suddenly
19:24
collapsed into one single conversation with an
19:28
AI. Is it cloud, is it GPT, whoever, is it one
19:32
single conversation? Which is more and more,
19:35
you probably know that today, even today, 56
19:38
% of all the bookies are resulting from a conversation
19:43
with an AI. and it was 25 % nine months ago.
19:47
So what is interesting, what is shocking is not
19:50
only the number, but the speed of change, of
19:53
changing the behavior of the travels. So we see
19:57
this happening and we need to cope with it. And
20:00
in terms of innovation, we get to be able to
20:03
understand what's next and what's next. So if
20:06
we think forward, what's happening today, We
20:10
just passed the first AI phase. We are entering
20:13
the agent phase. So the next phase is that I
20:16
will ask my AI to book everything for me. So
20:20
I used to say, what's the itinerary? Search compare
20:23
for me. I'll book myself. Today, I tend to say
20:27
book it for me. Tomorrow, travel will be endgain,
20:31
meaning it will be connected to your devices
20:34
so they will know how tired you are when your
20:37
kids are on holidays. What is the best season
20:40
when you are down, when you need a break, whatever.
20:43
They will book for you. They will bring that
20:45
to your screen. I've looked that for you for
20:47
this weekend. And there is a discount if you
20:49
wish. What do you think? Should we go for it
20:52
or not? So travel becoming ambient, becoming
20:55
a part of my life, such as health has become
20:59
such a piece in my life and other things like
21:02
that. I think that we need to be ready for that.
21:06
And the biggest quote from the alien and celeb,
21:09
if you wish, is that I'm used to say that with
21:12
human eye, you can measure the speed, but you
21:15
cannot measure acceleration. What I mean by that,
21:18
if I ask you what will happen from now to 2030,
21:22
you will probably say, okay, let's look back
21:25
at the last three years, what happened, and it
21:27
will happen again. But you would be wrong, because
21:30
it's probably that what will happen in the next
21:32
three years is what happened in the last 20 years.
21:35
And 20 years ago, Facebook did not exist. So
21:38
if you think of it, you understand that what's
21:40
happening is the rise of social media and so
21:44
on and travel becoming ambience. So you get to
21:47
be ready for being AI ready, AI interaction ready.
21:52
You have to be ready for this full flexible world
21:55
to understand that what wasn't cancelable yesterday
21:58
will be cancelable tomorrow. And probably that's
22:02
the area. which is the most interesting in terms
22:05
of tech product disruption in the travel industry,
22:08
to come back to your question. Yeah, I completely
22:11
agree. And I know that so much of my own travel
22:13
habits have changed now when I go to a lot of
22:15
tech conferences around the world. Two years
22:18
ago i would have googled what's the best way
22:20
to get in from this apple where i am to my hotel
22:23
and i would have been. I would have had a couple
22:25
of pages of sponsored results and get myself
22:28
getting frustrated now i can ask a straight away
22:31
it will give me metro train ride share. costs,
22:34
how long, which would be the most sensible option
22:37
and I can just get what I want and go straight
22:39
away. So I notice in myself how quickly things
22:42
are changing and for other founders listening,
22:46
is any advice that you'd give to maybe founders,
22:49
investors or corporate leaders on how to support
22:52
founders without stifling their creativity? Because
22:56
you're someone in quite a unique position here
22:58
where you've kind of been there on both sides
23:00
of the table, but any advice that you would offer
23:02
there? I think the answer is in your question.
23:05
What you want to do is bring the best of your
23:07
support to any project, manager, founder, owner.
23:14
The point is you don't want to kill creativity.
23:16
And I would make a comparison with how you treat
23:20
your kids. The best way to educate your kids
23:23
is to show them the value, support them when
23:26
they need you, but as well, let them do, let
23:29
them create, let them fail. And most of the best
23:33
success that I had in my life came from failures
23:37
at the beginning. And I think this is something,
23:39
this right to fail is something that everyone
23:42
is talking about. But the reality is that it
23:45
doesn't fit in a corporate world. In the finance
23:49
world, the reality, I'm very active in private
23:51
equity. So I can say that as well as a private
23:54
equity investor, we don't like failures. So we
23:57
want to double secure the investment initiatives
24:00
and so on. Which is the wrong approach? Yes,
24:04
it's great to secure 70 -80 % of what we're doing,
24:07
while remaining creative on 20 % or 10%. Making
24:12
sure that we try, we just try, we adapt, we feel
24:15
fast, we adjust, and that's the only way that
24:17
we can maintain this agility up to screen. So
24:21
my advice would be, instead of asking people,
24:25
are you risk -averse? How do you want to manage
24:27
this? I would say, let's be. good managers to
24:31
cover 90 % of the score. Let's agree on the trigger.
24:34
What do we want to define? 90, 80, 70, 100, but
24:38
at least let's make the rules clear between us
24:41
and then we can expect a good reaction from the
24:46
people we meet. And again, I'd love to leave
24:50
everyone listening on a powerful and inspiring
24:52
note. And if you were to look back at your career,
24:55
if you could go back to the day you first founded
24:58
John Paul there, what is the one thing that you
25:01
would tell your younger self? Anything you've
25:04
picked up, anything that you'd like to tell your
25:05
younger self there that would help? So you're
25:08
talking about the David, 30 years old, who wanted
25:10
to have had big dreams, wanted to go fast and
25:13
so on. I would say go for it. Be prepared to
25:17
hear that no one believes in you, but in a few
25:20
years time, they will all say that they were
25:23
approving your decisions and they were your best
25:26
supporters back in the days. One advice, my advice,
25:30
my opinion, my experience is that from all my
25:34
experiences, myself and the startups I've been
25:38
investing in, we are always willing to go too
25:42
fast internationally before being super strong
25:45
where we're based. And I've seen that multiple
25:49
times. Honestly, I don't know how to avoid that.
25:52
Just saying that I always see these entrepreneurs
25:55
willing to go fast to duplicate their early success
25:59
in different places. Why not measuring the difficulty
26:04
of it and how much it could divert the attention,
26:08
the focus and the business? How much expensive
26:11
it is? Believing that you go faster at the end
26:14
of the day, you understand that you would have
26:16
been faster in securing your position first before
26:20
duplicating it international. That would be my
26:23
last piece. Fantastic and a beautiful moment
26:26
to end on and for anybody listening that would
26:28
like to further learn and talk with you or your
26:32
team or find out more about HBX Group, where
26:35
would you like me to point everyone listening
26:36
to further dive into anything we talked about
26:39
today? HBXGroup .com Perfect. I will add a link
26:44
to that along with your LinkedIn as well. I hope
26:47
we have inspired a few people listening and more
26:50
than anything, thank you for taking the time
26:52
to sit down with me and share your story. Really
26:54
appreciate your time. Thank you. Thanks. I think
26:57
for me, this conversation today was a timely
27:00
reminder that entrepreneurship changes, but that
27:03
founder instinct is something that remains familiar.
27:07
David has seen the start -up world move from
27:09
a place where entrepreneurs had to explain themselves,
27:13
to one where start -up thinking is admired across
27:16
corporate boardrooms. And funding is easier to
27:19
access, tools are faster, AI has compressed what
27:22
used to take months into days or weeks. But the
27:27
same old challenges remain. Can you create value
27:30
that customers can feel? David's view of travel
27:34
was especially powerful too. He warned that if
27:37
travel becomes too transactional, we risk losing
27:40
the part that makes it deeply human. Yes, AI
27:44
can build itineraries, support automation, and
27:47
power new forms of personalisation, but the magic
27:50
still comes from understanding the person, the
27:53
moment, and that experience they're hoping for.
27:57
And finally, I think he also offered a valuable
27:59
lesson for startup founders who are eager to
28:02
grow fast. Yes, that early traction can be exciting.
28:06
But international expansion can drain focus,
28:09
time and money if the core business is not strong
28:13
enough first. So I think that advice was simple
28:16
and hard earned. Build strength where you are
28:19
before trying to replicate success everywhere.
28:24
So I'll include links to everything that we talked
28:26
about today, but I'd also love to hear from you.
28:29
As AI becomes part of how we plan and book travel,
28:33
how do we keep that experience personal? human
28:36
and memorable. As always, techtalksnetwork .com.
28:42
You can talk with me, browse through 4 ,000 interviews
28:45
and even work with me. Whatever it is, there
28:47
should be something there for you, even if it's
28:50
just a DM to say hi. A big thank you to Nord
28:54
layer for backing the podcast and supporting
28:56
the kind of real world cybersecurity conversations
28:59
that we need more of. Because there's someone
29:02
that records 65 plus interviews a month. I've
29:06
personally seen a huge increase in browser -based
29:09
attacks over the past year, whether that be phishing,
29:11
malicious extensions, account takeovers, the
29:14
list is long. And it's all happening where people
29:18
spend most of their time, inside the browser.
29:22
So Nordlayer's new business browser, that's built
29:24
to address exactly that. It blocks malicious
29:28
sites before they load. It limits risky behaviours
29:31
like uncontrolled downloads or data sharing.
29:34
and gives you visibility into how your team interacts
29:37
with web apps. And it also helps you stay compliant
29:41
by controlling access and enforcing policies
29:44
without the need to rely on multiple disconnected
29:47
tools. So for anyone listening that is thinking
29:49
seriously about reducing risk in SaaS heavy environments,
29:53
this feels like a smarter and more focused approach.
29:57
And you can learn more about it by visiting NordLayer
30:00
.com slash browser. But that is it for now, so
30:04
thank you for listening as always and I'll speak
30:06
with you all again real soon. Bye for now.