Latest / The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO
How a Used Bookstore Uses Google Maps for Discovery
Episode 66 of The Local Marketing Podcast with Fexingo: Lucas and Luna dive into how a used bookstore in Portland, Oregon uses Google Maps attributes—specifically 'Used Books' and 'Rare Books'—to attract collectors and casual readers alike. They explore the strategy behind selecting the right attributes, how these micro-categories help a small shop appear in niche searches, and the surprising impact on foot traffic from tourists looking for vintage finds. The episode also covers the store's use of photo updates to showcase new arrivals and the role of Google Maps Q&A…
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