How to Run Paid Ads That Actually Convert | Guest: Roi Wilkey - Burst Digital
Spent money on ads and got nothing back? Here’s what you’re getting wrong.
In this episode of Make It Happen, we sit down with Roi Wilkey from Burst Digital, who has helped generate more than $150 million in revenue for businesses, to break down what actually makes Meta ads convert.
We get into how much you should spend on Facebook and Instagram ads, why you should stop boosting posts, how to test your creative and why the ads that look least like ads often perform best.
We also cover retargeting, customer psychology, email marketing, your sales funnel and how to turn more of your…
The skinny
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