Latest / Virtual GM - A Hotel Management Podcast
🎧 Episode 50: Why Direct Bookings Matter More Than Ever Winning Guests Without Relying on OTAs
In this episode, Cody & Meagan discuss one of the biggest opportunities for independent hotels in 2026: increasing direct bookings.
OTAs are valuable partners and play an important role in driving visibility and occupancy. But when properties become too dependent on third-party bookings, they often sacrifice profitability, guest relationships, and long-term loyalty. Cody & Meagan share practical strategies boutique hotels can implement to grow direct bookings while maintaining a healthy balance with OTA channels.
🔹 Segment 1: The Hidden Costs of OTA Dependence
Not all booking channels are…
The skinny
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