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The Death of Search: Does Google UCP Make Booking Platforms Redundant?
Is the "click-through" era of travel over? For twenty years, platforms like Airbnb and Booking.com have been the indispensable gatekeepers of the industry. But with the launch of the Universal Commerce Protocol (UCP), Google is attempting to collapse the entire booking journey into the AI layer.
What You’ll Learn
In this episode, Uvika Wahi breaks down why the traditional "search and compare" model is facing an existential threat and what professional managers must do to survive the shift to Agentic Commerce:
The Inspiration Gap: Why travelers are spending over 13 minutes in AI interfaces and…
The skinny
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