Operating in 70+ countries with zero room for error
In most industries, a branding mistake costs you credibility. In medtech, a misplaced claim on a device label can cost a patient. In this episode of In Other Words, host Jason Hemingway is joined by Terence Wiggins, Peripheral Marketing Leader at Cordis Corporation. They explore what brand means when your buyer is a surgeon choosing a device mid-procedure and how you hold a coherent message together across more than 70 countries with different regulatory and language requirements.
A self-described storyteller and brand builder, Terence draws on more than 40 global product launches across 135…
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