You Don't Want Strategy. You Want an Outcome.

Ecommerce Playbook: Numbers, Struggles & Growth · Apr 21, 2026 · 23m

The number one pain point brands bring to us: "My current agency gives me execution, not strategy."

Luke and Richard, break down why that complaint, while valid, doesn't go far enough.

Most brands are stuck in one of two broken relationships:

An agency that only executes (you tell them what to do, they do it)

A consultant that only strategizes (they give you a plan and leave)

Neither owns the outcome. And that's the real problem.

In this episode, Luke and Richard walk through the hierarchy of what actually matters:

Execution is the baseline (necessary but not sufficient)

Strategy is the…