Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
Freeosk's Matt Eichorn and Dilini Fernando on turning the physical store into measurable media
With trillions spent on digital ads to capture consumer attention, is the most powerful and effective channel for product discovery the one your brand is overlooking?
Agility requires brands to move beyond a digital-only mindset and recognize that the modern customer journey fluidly moves between online and offline moments. It means building the capabilities to engage and measure impact in the physical world with the same precision we've come to expect from digital.
Today, we're going to talk about the next evolution of retail media and why the physical store, far from being obsolete, is…
The skinny
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