Latest / The Platform Economy with Fexingo: Marketplaces, Networks, and Multi-Sided Businesses
Why Marketplaces Are Killing Loyalty Programs
We examine the counterintuitive shift where leading platforms are dismantling traditional loyalty rewards to prioritize liquidity and transaction speed. By looking at how major travel and gig-economy networks have reduced points-based incentives, we explore whether frictionless commerce is replacing emotional retention. This episode breaks down the data on churn rates when rewards vanish and why operators believe that instant gratification now beats future promises.
#FexingoBusiness #BusinessPodcast #MarketplaceEconomics #LoyaltyPrograms #NetworkEffects #PlatformStrategy #ConsumerBehavior…
The skinny
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