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Experiential Marketing with Katherine Tooley
In this episode, Mark interviews Katherine Tooley, who produced the first-of-its-kind, interactive event, “29Rooms.” 29Rooms is the innovative, physical embodiment of Refinery29, an entertaining and informative digital publication for women and femme-identifying persons. Mark and Katherine discuss experiential marketing and tips to be a success in the industry. Katherine tells how she always wanted to be an event producer and how she began her career at the Bonnaroo Music and Arts Festival.
In this episode, we discuss:
0:53 Success of 29Rooms – “Choose your adventure”
5:10 Inspiring current…
The skinny
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