What’s Trending: More About S’more

Chapelboro.com · Jul 28, 2026 · 5m

Trending today: reports that Hershey’s is hoping to generate an extra $50 million in annual revenue – by encouraging people to eat more s’mores. (Aaron’s not surprised: he’s not a big fan of Hershey’s chocolate unless it’s coming in s’more form.) Also: Victor plugs graham crackers, and Aaron hoards airplane cookies. Want to know what folks are talking about on social media? Every weekday on 97.9 The Hill’s “This Morning with Aaron Keck,” Victor Lewis scours the Internet for the day’s top trending stories, from weird news to wacky crimes to odd…