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🧠How to Turn Subconscious Mindstates Into a Measurable AI Edge | Featuring Will Leach 🤖
Episode Overview:
What if the biggest advantage in AI-powered marketing isn’t better prompts—but better psychology?
In this episode of Marketing in the Age of AI, Emanuel Rose sits down with behavioral marketing expert Will Leach to explore how subconscious decision-making shapes customer behavior and how businesses can use AI to align messaging with the emotional drivers behind every purchase.
Will breaks down his Mindstate framework, showing how goals, fears, motivations, and cognitive biases influence buying decisions. The conversation also explores Bevy, his AI-powered behavioral…
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