I Thought I Understood Product-Market Fit. I Didn’t.

Founder Unfiltered - What Founders Think But Never Say · Sep 24, 2026 · 16m

I thought product-market fit meant people liked what I built. That belief was wrong, and it cost me time.

In this solo episode, I walk through what product-market fit actually looks like once you get past the surface-level idea of "people gave positive feedback." I talk about the pain cave, the identity crisis that comes with being a founder, and why nine out of ten people give up before they ever get there. I explain the exact situation I look for in a Mylance customer: someone with a task they cannot avoid, and existing options that are not good enough for very specific reasons.

I get into…