Latest / The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth
How Mid-Career Marketers Use Reverse Mentoring
Episode 81 of The Marketing Career Podcast with Fexingo explores reverse mentoring as a career accelerator for mid-career marketers. Lucas and Luna dive into a specific case: how a senior brand manager at Procter & Gamble used reverse mentoring with a Gen Z social media specialist to revamp the brand's TikTok strategy, leading to a 40% increase in engagement and a promotion to director. They discuss how the arrangement works, what both sides gain, and how to pitch it to your own leadership without sounding like you're admitting a gap. Practical tips on structure, duration, and…
The skinny
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