The Agony and Ecstasy of Annual Budgeting and Planning (Seriously!)
The best marketing and sales plans are the result of a process that addresses the business interests, revenue requirements and marketing goals of a company. In this interview with TJ Waldorf, VP of Global Marketing for INAP, host Matt Heinz asks how INAP addresses the needs of the stakeholders to create a budget and plan. In the first part of the interview we discuss the planning process, in the second half we explore how the budget is created.
Some thoughts:
TJ....
Starts early, in August and September
Get all parties on the same page to allocate resources of people and dollars
Discusses how…
The skinny
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