474: Legacy of a Finance Leader | Corinne Hua, CFO, Traction on Demand
A Chief Story Officer’s Legacy
Given that finance executives are the top number-crunchers in the organization, it’s fascinating to hear Traction on Demand CFO Corinne Hua describe people, conversations, and narratives as crucial factors in her strategic calculations at her consulting and software development firm. Hua views her function’s primary role as crafting a compelling story around the company’s financial results. Her team’s success in doing so has resulted in some interesting assignments, such as leading an effort to assess and rebalance the pace of hiring within an industry where new…
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