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Content First, Clients Second: Why Every Founder Is a Media Company in 2025 | Building Taxifi in Public
In 2025, starting a business also means starting a media company. The product is only half the battle. The real challenge is earning attention in a world where everyone is posting and competing for the same scroll.
In this Monday update from Building Taxifi in Public, I break down:
Why founders have to get comfortable posting before they feel “ready”
A raw update on where Taxifi is right now
What makes visibility so hard in the current content climate
What I’m doing to position Taxifi in a crowded market
The mindset shift that treats content as the engine of the business, not an afterthought…
The skinny
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