Latest / The SmallBizChat with Melinda Emerson / Hit It or Quit It with Angelic Williams and Aprelle Duany

Transcript

Hit It or Quit It with Angelic Williams and Aprelle Duany · The SmallBizChat with Melinda Emerson

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  3, 2, 1, 0, ignition.
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  Lift off.
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  Ending small business failure.
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  Welcome to the small biz chat podcast with the number 1 small business expert, Melinda
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  Emerson.
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  Melinda's goal is to end small business failure, and she'll give you the information
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  you need succeed and live the life you dream of.
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  Now here's your host, the small Biz chat lady herself, Melinda Emerson.
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  Have you subscribed to the small bizchett podcast?
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  Well, it's time every Wednesday we offer listeners bite sized actionable tips to start
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  and grow a successful small business.
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  And just 20 minutes or so a week you can get a ton of insight and resources to propel your
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  business forward.
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  Be sure to subscribe to the small beachhead podcast today.
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  Everybody.
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  Welcome back to the small bitch chat podcast, and I have both of my guests back with us.
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  Miss Angelique Williams from Jay Gault.
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  And, also, I have a pearl of Duane, a a pearl.
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  Now we're gonna do a really quick panel that I love to call.
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  Hit it and commit it.
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  Okay.
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  So here's what we're gonna do you guys.
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  I'm gonna ask each of you the same questions.
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  You're only gonna have 30 seconds to answer.
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  And if someone takes your answer, That means you better come up with another answer.
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  And you can't talk longer than 30 seconds, or I'm gonna give you the cow bill.
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  And I don't wanna do that.
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  So I want you guys to to the format.
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  Okay?
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  So, Angelique, since you've been waiting the longest, we're gonna start with you is we'll
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  just alternate with you guys for these questions.
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  Okay?
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  So the very first question is, what is your favorite podcast?
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  So I am gonna go.
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  I'm gonna do a shameless plug for a friend of mine who's very, very smart and very talented.
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  It's called Harshpace podcast.
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  It is very good.
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  It is tailored specifically towards black women talking about mental health, about business.
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  They've had a myriad of guests.
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  Yvonne Orgie has been a guest on their show.
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  They're doing very, very well.
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  It is good if you need something that's just about life, not always about business,
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  honorable mention too how I built this.
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  Love it.
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  I love it.
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  I love it.
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  Alright.
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  April, what is yours?
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  Yes.
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  Mine is gold.
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  Mine is gold digger by Jenna Kutcher.
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  And I just love I've seen her grow over, you know, the past you know, decade, and I just
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  love the variety, on her show.
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  So I would say she's definitely, my number one podcast right now.
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  I I like her podcast too.
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  I like her podcast
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  a lot.
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  Because it's such a great first of all, it's such a great play on words.
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  It's not gold digger.
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  It's gold digger.
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  So I love Exactly.
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  I love that.
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  And I love her, and I love her podcast.
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  So that's that's a good one.
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  That's a good one.
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  I am I'm a real big fan of how how how it was made.
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  Like, like, like, that's my favorite package.
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  Oh, yeah.
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  So I really like that one a lot.
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  I also there's there's another one I really like too, and, of course, I'm blinking on it
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  because I'm trying to
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  say it.
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  But, there's so many good ones out there.
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  Alright.
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  So let's the second question in April, I'm gonna ask you this one first.
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  What is your favorite business app.
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  Favorite business app?
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  So my favorite business app is definitely chat.
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  GBT.
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  I do.
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  You're I
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  use it every day all day, not just for business, but for work, for life, for family.
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  It's my favorite.
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  I use it in the car.
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  I mean, I love it.
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  I mentioned to you guys earlier, it all it analyzes my terms and conditions and stuff I
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  don't wanna read.
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  Like, I just use it for everything.
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  So top top top app.
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  Alright, Angelique.
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  What's your favorite app?
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  I'm so glad you didn't say Mike's.
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  I did not have a backup ready.
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  Calendly is mine.
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  And so Oh, I have
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  to get
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  1.
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  And, you know, growing up, I would hear adults.
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  I'm like, are you free to say, oh, let me check my calendar.
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  And I'm like, are you really that busy too?
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  I don't know.
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  But truth be told, I honestly don't know what's happening in my life without looking at my
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  calendar.
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  I just don't know.
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  I could put everything on there, and I have 6 or 7 email accounts.
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  I'm like, and there's other different things.
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  And so I finally pumped it up and paid for it to add more.
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  And I'm like, I just don't have time.
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  So I just put everything on there.
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  And who are my friends, like, some things, like, my friends that either I work with or
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  trying to catch up, whatever, I'm like, you know what?
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  No.
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  I have to client you.
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  Nope.
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  Here's my link.
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  Book something.
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  Like, we're not gonna do that before.
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  Just book something.
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  Will do it.
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  I even have a a red light special link, which is a private link, and that is for late night
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  calls.
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  For my East Coast folks or for my West Coast grinders that are ending work at 6 and wanna
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  talk.
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  And so but that's a that's by request.
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  Only.
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  Well, wait a minute.
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  I thought that
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  VIP links.
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  You know,
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  private link for your boyfriend.
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  Like, I wasn't sure
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  what he
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  was about to say about
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  If I had a boyfriend, somebody invasion of the body snatchers, I don't know what to say.
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  I wish I was such a hot commodity that you need to calculate for those tattoos.
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  You pick somebody's business and help them get a $100,000,000.
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  I bet you'll get your friend.
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  Okay.
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  I'm just
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  saying.
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  So
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  just be on the lookout.
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  But anyhow alright.
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  So next question, is what is your favorite old school marketing tip?
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  Angelique, we're gonna start with you.
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  What is your favorite old school marketing
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  tip?
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  So creative giveaways.
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  So I try to keep my stuff handy.
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  And this one I got, from Merck.
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  Free product place.
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  They are a pharmaceutical company.
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  They made this thing that looks like a pill.
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  I was like, what is this?
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  You open it.
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  Uh-uh.
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  No.
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  Other way, there we go.
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  You open it, and it's an umbrella.
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  And this is
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  the case.
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  And I was like, I How cute is that?
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  A little reaction was like this.
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  I would think this is amazing.
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  It's so In awe.
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  Creative giveaways.
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  Love it.
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  Love it.
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  Alright.
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  April.
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  What is your, what is your favorite old school marketing tip?
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  My favorite old school marketing tip is just that your network is your network.
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  And as as much as I wanna continue to grow my business, grow my own professional network,
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  it's, like, just that thing that keeps ringing in my head.
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  You know?
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  So the more your network, the larger your personal and professional business or, you
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  know, network will grow.
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  100%, 100%.
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  Alright.
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  Now our last question in April is coming to you first, and then you, Angelie, What is the best
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  business book you have ever read?
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  Yes.
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  This book is called,
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  measure what
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  matters.
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  And to spawn John John Doer.
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  And I love the book because I think as entrepreneurs, as small business owners, we're
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  always trying to do everything.
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  But not everything is gonna move the needle.
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  And so this book really helps you to identify what are your key, objectives that your trying
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  to reach and what are the things that are gonna help you to achieve that and how do you measure
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  it over time so you can kind of get rid of the fluff.
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  So
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  I read it actually annually to remind myself and focus on what matters, measure what
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  matters.
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  So it's a really it's a really great book.
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  I like it.
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  I like it.
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  Alright, Angelique.
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  What's your favorite book?
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  Again, props are handy.
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  Mine is cold stuff.
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  Fascinate.
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  Okay.
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  Who's the author?
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  Sally Hogshead.
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  Hogshead.
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  It's h o g s he a d.
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  Sorry, Hogshead.
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  That's how she pronounces it.
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  Sally Hogshead.
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  But it's fascinating how to make your brand more impossible to resist.
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  And it's really about, like, your brand voice and the type of company you have and how to do
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  your marketing, how to really engage people And there's also really amazing historical stories
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  about people that shifted their product to something else, like Plato, was originally used
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  to clean, coal up the baseboards in houses because you here, and the soup would go on the
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  baseboard and so you used that thing to, like, tackle those.
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  And then we stopped using coal, they were like, we're gonna do with this thing.
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  Like, well, it's kind of like a toy.
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  And so they took all the chemicals out of it and made it into a toy for kids, except for the
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  smell.
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  Like, the smell was was in the original product, and that's how you knew it was
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  cleaning something.
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  But now it's just the smell doesn't actually do anything because no other chemicals that it's
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  interacting with.
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  That is it.
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  Pretty cool.
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  Yeah.
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  What's it?
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  Like
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  Wait a minute.
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  Like, that's really
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  but it it's it's just such a good book, and it's just so very woven.
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  I love it.
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  I love it.
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  My favorite book that I've read recently.
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  I just reread it recently as 10x is easier than 2x by Dan Sullivan.
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  I love, love, love this book, and I have actually I'm in the process this year of
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  transforming my whole business after reading it because
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  That's how
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  it was to me.
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  And what I love so much about this book is he talks about how If you're not doing things in
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  your business that force you to transform yourself as a business leader, then
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  it's not
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  big enough.
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  And it stopped.
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  And he's basically, like, 80% of what you're doing, you need to stop doing.
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  You know, and you need to
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  That's where AI can come in.
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  You need to focus on that 20%.
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  That's really important.
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  That's really gonna you know, and build long term wealth for you.
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  It's almost like, you know, that old saying, you know, shoot for the moon, but you'll be
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  among the stars.
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  Like, that was that's really kind of what he's saying.
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  He's like, Stop playing small.
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  Small.
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  Yes.
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  Stop being out here playing with these businesses.
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  Like, get serious about what you're trying to do.
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  And that that would do it.
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  And know that it might take you 2 or 3 years to get there, but if you start today, right, can
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  get there.
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  So, I love this book.
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  I've actually listened to it and read it, and I'm like, And it's really transformed how I've,
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  I mean, how I've transformed my team, how I've transformed.
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  We're doing global expansion now.
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  And this all this stuff was because I read this book, and I was like, Well, no.
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  First, I got a vision from
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  god that
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  I needed to play bigger, and then I read the book that told me how to play bigger.
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  And so that is what I am doing in my business insurance.
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  And I'm so excited about it.
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  But I cannot thank you two ladies enough for being my guest today on the small fish have
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  podcast.
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  Thank you to Angelie Williams of jgolffinancejgolf.i0 But don't forget, her
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  scheduling link is gonna be in our show notes, so make sure that you schedule with her.
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  And my dear AI technology buddy April April Dwayne.
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  If you guys want more information on her, she is apriodwany.com.
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  And that's aprelleduany.com.
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  Alright.
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  Now If you are interested in transforming your business in your life, you gotta head over to
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  the small bizlating university where we offer tools and coaching to help you live your best
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  life as an entrepreneur.
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  So I wanna encourage all of you and remember this.
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  You never lose in business.
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  Either you win or you learn.
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  God bless everybody.
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  See you next time.
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  Thanks for listening podcast with Melinda Emerson.
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  Subscribe to this podcast wherever you listen to podcasts and join us next Wednesday for more
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  fantastic information and interviews.
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  You can find more sources and small business success strategies by visiting Melinda's
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  website succeed as your own boss.com.
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  Thanks again for listening, and we'll see you next week.