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Investors Are Pivoting: Industrial’s Edge Over Multifamily with Joel Friedland

Industrial syndicator Joel Friedland joins Paul Shannon to share 40 years of Chicago lessons and why he now buys with little to no debt. They break down a debt-light playbook, how that changes capital raises and returns, and the investor profile that prefers sleep-at-night income. Joel also details his off-market system, what makes a “perfect” small-bay building, and how he creates liquidity and plans succession.

Key Takeaways:

Debt-light strategy: target 0 to 30 percent LTV, current portfolio around 18 percent

Buy box: Chicago small-bay under 40k sf, 7 to 8 percent entry yield, triple-net…

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