How Do Queer Founders Build Brands That Last? | #26
When every other brand raised prices and chased scale, Ingrid Nilsen and Erica Anderson did the opposite. They listened to their community and lowered theirs. That's not a marketing strategy. That's a values decision, and it changed everything.
What Does It Actually Take to Build a Brand on Your Own Terms?
Ingrid Nilsen and Erica Anderson are back. Co-founders of New Savant, a Brooklyn-born fragrance brand known for its deeply personal, story-driven scents, they joined Ask for an Answer in Season One, and the response was so strong they're back for Pride 2026 with a full-year update. This…
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