Episode 356: Know Exactly Who You Serve
What We Cover In This Episode:
The real difference between knowing your demographic and knowing your client [6:41]
How to map out one ordinary weekday of your ideal client's life and what it reveals about your schedule [11:37]
The way to plan out your client's entire year so that seasonality stops being a surprise and starts being something you plan around [13:53]
What your clients are actually hiring you for beyond fitness, and why the real reason they stay has little to do with the workout itself [19:21]
The friction points every new client encounters that you have learned to ignore, and…
The skinny
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