Latest / Earn Your Leisure / EYL #3 Scared Money, Don’t Make No Money.
Transcript
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- 1:19Speaker 2: All right, Welcome back, Episode three, Episode three. Let's get
- 1:23Speaker 2: to it. First of all, thank you for rocking with us.
- 1:26Speaker 2: We appreciate y'all, and I want to shout out I
- 1:30Speaker 2: got this dope hoodie merch tag the Brother, but thank
- 1:36Speaker 2: you as well. It's called flight risk it's an interesting
- 1:39Speaker 2: story behind that, but check its page out, check them out.
- 1:43Speaker 2: Thank you, I appreciate it. Okay, let's get into it.
- 1:47Speaker 2: So we're gonna talk about the biggest event in sports
- 1:53Speaker 2: that just recently passed, the Super Bowl. But we're gonna
- 1:57Speaker 2: take a different approach, take a different approach.
- 2:00Speaker 3: Last week, we talked about the marketing of the Super Bowl,
- 2:04Speaker 3: but another huge part of it is the amount of
- 2:06Speaker 3: money that's gambled on the game itself. So the Super
- 2:10Speaker 3: Bowl took in one hundred and thirty four million dollars
- 2:12Speaker 3: in bets on the game, prop bets, halftime things like that.
- 2:17Speaker 3: So we're gonna talk about sports betting on a national stage.
- 2:21Speaker 3: So we have seven states right now in the United
- 2:24Speaker 3: States that have sports betting, with New York being a
- 2:27Speaker 3: state that is on the fence about it. So you
- 2:31Speaker 3: have Nevada obviously we know about that. Las Vegas is
- 2:35Speaker 3: a huge see when it comes to gambling that starts
- 2:39Speaker 3: in the nineteen forties. You have Delaware, you have Pennsylvania,
- 2:43Speaker 3: New Mexico, New Jersey, and Pennsylvania, and the last one
- 2:49Speaker 3: is Mississippi. Mississippi. So you have seven states right now
- 2:54Speaker 3: that are engaged in it, and it's a huge revenue
- 2:57Speaker 3: gaining for the states, but for some reason New York
- 3:01Speaker 3: can't figure out how to get this correct. If we
- 3:05Speaker 3: go down the list of how much money is generated
- 3:08Speaker 3: by each state, for Nevada in the past six months,
- 3:11Speaker 3: so we're talking about from June twenty eighteen to December
- 3:15Speaker 3: twenty eighteen, as expected, they have the highest they grade.
- 3:18Speaker 3: They grossed in about two point two billion dollars in
- 3:21Speaker 3: that time. Delaware, a small state, grossed eighty four million,
- 3:25Speaker 3: with fifty percent of that revenue going directly to the state.
- 3:30Speaker 3: Mississippi generated one hundred and thirteen million, and Pennsylvania, which
- 3:36Speaker 3: started I think they got passed in October twenty seven,
- 3:40Speaker 3: twenty eighteen, they generated seventeen million dollars at the end
- 3:44Speaker 3: of twenty eighteen. And then you have RhE Island, which
- 3:46Speaker 3: is the small state in our Union, they generated about
- 3:50Speaker 3: two million dollars with fifty one percent of the revenue
- 3:53Speaker 3: going to the state. And I saved Jersey for last
- 3:57Speaker 3: because their story is pretty remarkable. Being at the proximity
- 4:01Speaker 3: to New York. They generated nine one hundred and twenty
- 4:04Speaker 3: eight million dollars in six months, so they almost did
- 4:07Speaker 3: a billion dollars in six months. And what's interesting is
- 4:10Speaker 3: that most of their.
- 4:12Speaker 2: When you say they, so who who gets them? That's
- 4:14Speaker 2: the state revenue? Who makes that money?
- 4:17Speaker 3: The state makes that Well that's the way that the
- 4:19Speaker 3: state made, but the stand companies made. So the companies
- 4:22Speaker 3: take a percentage, the state takes a percentage. New Jersey
- 4:24Speaker 3: didn't give the details on how much they they take
- 4:28Speaker 3: from it. So, like I.
- 4:29Speaker 2: Said, that's so that's a total revenue.
- 4:32Speaker 3: Yeah, total revenue. So, like, like I said, Delaware takes
- 4:34Speaker 3: fifty percent of the revenue. New Jersey didn't release it
- 4:36Speaker 3: the figures on how much they take from.
- 4:38Speaker 2: So Delaware takes fifty of the revenue tax. Yeah, that's interesting.
- 4:42Speaker 2: So let's not to cut you off. But so I
- 4:45Speaker 2: didn't I didn't realize that the tax that is paid
- 4:50Speaker 2: that gamble gambling institutions pay. Right. So we're in New York, right,
- 4:54Speaker 2: I know we have listeners all over, but we're in
- 4:56Speaker 2: New York. So there's New York gambling is not really
- 5:00Speaker 2: league legal right on that level. It's like slot machines
- 5:04Speaker 2: and stuff like that. So there's a casino where we live, right,
- 5:11Speaker 2: but they don't actually have card games. They just have
- 5:13Speaker 2: stop slot machines. So I heard I was at a
- 5:16Speaker 2: panel discussion and I heard one of the executives at
- 5:20Speaker 2: the casino speak and she was saying that they pay
- 5:25Speaker 2: somewhere between sixty and seventy percent of their revenue in
- 5:29Speaker 2: taxes to the state.
- 5:32Speaker 3: Yeah.
- 5:33Speaker 2: So now you're saying that Delaware pays takes fifty percent. Yeah,
- 5:38Speaker 2: but she was saying, even but this is how much
- 5:40Speaker 2: money gambling makes. Even though they pay seventy percent of
- 5:44Speaker 2: their revenues to the state, it's still profitable for them, exactly.
- 5:48Speaker 2: That's how much money they've brand.
- 5:50Speaker 3: Right, So like that number, and now that we were
- 5:54Speaker 3: in twenty nineteen, you can just put that up to
- 5:58Speaker 3: one point two billion and six months. Right.
- 6:01Speaker 4: All they did was legalize it.
- 6:02Speaker 3: And the interesting I think I was saying about New
- 6:04Speaker 3: Jersey is that most of their betting takes place online.
- 6:08Speaker 3: So that's when you get sites in independent sites and
- 6:12Speaker 3: FANDU and DraftKings who are sports who actually now have
- 6:16Speaker 3: sports books, so people can literally gamble in their hands.
- 6:20Speaker 3: So I remember a time, so.
- 6:22Speaker 2: Just briefly explain that for somebody that might not be
- 6:24Speaker 2: a sports fan what that means.
- 6:26Speaker 3: So FanDuel is a is an app, and DraftKings both
- 6:30Speaker 3: of them are apps where you can it arise from
- 6:34Speaker 3: the daily Fantasy games. So people were playing Daily Fantasy
- 6:38Speaker 3: and putting money in to start pools and then they
- 6:41Speaker 3: fan do and DraftKings come up with an idea like, listen,
- 6:44Speaker 3: we can do this on a daily basis. You don't
- 6:46Speaker 3: have to wait a week. You can do it twice
- 6:48Speaker 3: in a day that they change the parameters. So I
- 6:51Speaker 3: can put a lineup together at for one o'clock games,
- 6:55Speaker 3: and depending on how those players that I pit perform,
- 6:58Speaker 3: I can win money. I can also do that at
- 7:00Speaker 3: the four thirty games. I could do it at the
- 7:02Speaker 3: Monday night.
- 7:02Speaker 2: So you're pretty much you're picking your team.
- 7:04Speaker 3: Yeah, you're picking a team every time you bet, okay, Yeah.
- 7:08Speaker 3: So from that they decide after New Jersey legalizes that
- 7:12Speaker 3: they're going to create their own sports book. So a
- 7:13Speaker 3: sports book is where you actually place bets on games.
- 7:16Speaker 3: So that's like a bookie. A bookie, right, you get
- 7:20Speaker 3: a ticket. So New Jersey has a sports book. The
- 7:23Speaker 3: interesting thing about New Jersey is that it's ten minutes
- 7:27Speaker 3: from New York City, right, so pending, well, let me
- 7:32Speaker 3: say at Crabit. So FanDuel is in charge of the
- 7:36Speaker 3: sports book at the Meadowlands, So Meadowlands for those of
- 7:38Speaker 3: you who aren't from the Tri City area. The Meadallands
- 7:41Speaker 3: is where the Giants and the Jets play met Life Stadium.
- 7:44Speaker 3: So the fan Do sports book is headquarters is at
- 7:47Speaker 3: the Medlands. So that's about fifteen minutes from New York City,
- 7:51Speaker 3: given if there's no driving, fifteen minutes. So what we're
- 7:54Speaker 3: seeing is a lot of people who want to place
- 7:57Speaker 3: bets that are from New York and can't do it.
- 8:00Speaker 3: They're driving to Jersey. They're placing that bets. They're staying
- 8:03Speaker 3: in Jersey to watch the games, spending capital at restaurants, right,
- 8:08Speaker 3: maybe gambling more while they're there, paying for gas while
- 8:11Speaker 3: they're there. All this money that's leaving New York is
- 8:15Speaker 3: going to Jersey to place bets.
- 8:17Speaker 2: So they track it via your phone, right, So the
- 8:20Speaker 2: GPS and your phone.
- 8:21Speaker 4: There's an interesting story about that.
- 8:23Speaker 2: Well, before we even get to that, it's important you're
- 8:28Speaker 2: being tracked at all times.
- 8:29Speaker 4: Absolutely.
- 8:30Speaker 2: You know, when I found out I was being tracked
- 8:31Speaker 2: at all times. This is kind of going off topic,
- 8:33Speaker 2: but it's interesting. So I used to have a BMW right,
- 8:36Speaker 2: and the car kept out having problems, so I had
- 8:39Speaker 2: to take it in to get service and they asked me,
- 8:42Speaker 2: They said, you don't do a lot long distance driving,
- 8:45Speaker 2: do you. And I looked at him, like, how do
- 8:47Speaker 2: you know that? He's like, we looked at the GPS
- 8:49Speaker 2: and that's why. I'm like, they really know where my
- 8:52Speaker 2: car is at at all times. So if you ever
- 8:54Speaker 2: did something and you didn't you can't say you wasn't
- 8:57Speaker 2: there because your car is there. Because a thing with
- 9:00Speaker 2: your cell phone.
- 9:01Speaker 3: It's like when you drive now and your watch says
- 9:04Speaker 3: eight minutes away from home, I'm.
- 9:05Speaker 2: Like, all that is all that? So exactly your iPhone,
- 9:09Speaker 2: I watch, all of that has a GPS built in,
- 9:13Speaker 2: so they know where you are at all times.
- 9:15Speaker 3: Yeah. So the crazy part is, and going back to
- 9:19Speaker 3: that GPS thing, is that in I think twenty sixteen,
- 9:23Speaker 3: the Attorney General for the state of New York I
- 9:26Speaker 3: believe Sneyderman was his name. He says that this is illegal.
- 9:29Speaker 3: You can't use FanDuel. This is illegal. We don't know
- 9:32Speaker 3: how to regulate it yet. So DraftKings and fan do
- 9:35Speaker 3: gets suspended, so you can't use it in New York State.
- 9:37Speaker 3: So I recall I remember people like listening like, Yo,
- 9:41Speaker 3: I'm gonna drive to Connecticut because we live pretty close
- 9:44Speaker 3: to Connecticut and we look pretty close in New Jersey.
- 9:46Speaker 3: I'm gonna take that ten minute drive. I'm gonna put
- 9:48Speaker 3: my lines in because my GPS will show that I'm
- 9:51Speaker 3: in Connecticut and then come back home.
- 9:52Speaker 2: So what would happen if you try to place it
- 9:54Speaker 2: bet in New York? It wouldn't go through just because GPS.
- 9:57Speaker 3: Yeah, you get the message like you are not in
- 10:00Speaker 3: a state that allows fan do to be played.
- 10:02Speaker 2: If you if you take one step into Connecticut, you're good.
- 10:05Speaker 2: The GPS changes.
- 10:06Speaker 3: I had a friend of mine call his sister in
- 10:09Speaker 3: Las Vegas to log into his account to say, listen,
- 10:12Speaker 3: can you put a line in for me? Please? It
- 10:14Speaker 3: was that serious, right, So that got lifted over I
- 10:19Speaker 3: believe two thousand, summer twenty seventeen. So now you can
- 10:21Speaker 3: use FanDuel for the daily fantasy portion, but you can't
- 10:25Speaker 3: place the sports. You can't use the sports booking part
- 10:28Speaker 3: of the app, not yet, which I think will change.
- 10:31Speaker 3: I think we'll change when we have a governor. Now
- 10:34Speaker 3: who is I think on board with that billion dollar
- 10:37Speaker 3: industry easily billions bigger than New York. Yeah, all over America,
- 10:43Speaker 3: right all over the world. Sports betting billions, people who
- 10:49Speaker 3: are betting on everything, point spreads, point spreads. I just
- 10:54Speaker 3: saw a prop bet and it was because the NBA
- 10:59Speaker 3: All Star Game they picked the captains recently, and it
- 11:02Speaker 3: was like, there's a prop bet for who the first
- 11:04Speaker 3: pick is going to be, right, Like James Harden is
- 11:07Speaker 3: the favorite to be the number one pick. Like you
- 11:09Speaker 3: can bet on that, right, Like that's crazy, Right, Who's
- 11:13Speaker 3: gonna win a coin to us? Who's gonna get the
- 11:16Speaker 3: first first down, who's the first catch, who's gonna make
- 11:18Speaker 3: the first three point in the game? Like all these
- 11:19Speaker 3: things are being bet on, and they seem like so trivial,
- 11:22Speaker 3: and it's like, wait, that makes sense. People are betting
- 11:24Speaker 3: on them every day. So New Jersey billion dollars six months.
- 11:31Speaker 3: What's the New York's response. I think we'll see a
- 11:34Speaker 3: change within the next year. Right, we get a new
- 11:37Speaker 3: Attorney general and Leticia James, who now is in charge
- 11:44Speaker 3: of how to regulate these things, right, so she can
- 11:48Speaker 3: control Hey, we get that money we regulated, here's where
- 11:52Speaker 3: we can spread it and hopefully and I remember you
- 11:54Speaker 3: posted something about the lottery and like how it was
- 11:56Speaker 3: originally supposed to be for schools. Right, maybe that's where
- 12:01Speaker 3: this heads. Right, we get another source of revenue for
- 12:04Speaker 3: this state, and now we could the funds could be
- 12:06Speaker 3: appropriated in the right way. That's my hope and hopefully
- 12:10Speaker 3: that happens.
- 12:11Speaker 2: Hold your breath.
- 12:12Speaker 3: I'm fighting for education. You know that. I'm always gonna
- 12:15Speaker 3: fight for that.
- 12:16Speaker 2: Okay, all right, okay, okay, So sports batting billion dollar industry,
- 12:22Speaker 2: billion dollar industry. So keeping it in sports, we were
- 12:29Speaker 2: actually had a conversation last week about George Foreman, right,
- 12:35Speaker 2: m hm. So George Forman is interesting for a few
- 12:38Speaker 2: different reasons. Yeah, right, as anybody that followed me knows,
- 12:45Speaker 2: I like to do case studies or not just businesses,
- 12:48Speaker 2: but individuals as well, entrepreneurs and like the backstories on
- 12:52Speaker 2: deals and stuff like that. So George for what is
- 12:56Speaker 2: he known for?
- 12:57Speaker 3: George, He's a generational personality, right, Like I said, like,
- 13:01Speaker 3: depending on what generation you come from will determine on
- 13:04Speaker 3: how you remember George Foreman. So like my dad and
- 13:07Speaker 3: your dad, they know him as the great boxer, this
- 13:10Speaker 3: Hall of fame guy who gets roped by Muhammad Ali
- 13:14Speaker 3: and he's known for that for a generation. Then the
- 13:17Speaker 3: next generation, I feel like our generation to a certain extent,
- 13:20Speaker 3: is like, he's the guy who's out of shape, why
- 13:22Speaker 3: is he still boxing? Becomes the commentator for boxing on HBO,
- 13:27Speaker 3: and at some point he gets a sitcom and it's like,
- 13:30Speaker 3: all right, this is who is this guy? And then
- 13:32Speaker 3: the next generation of people like with like tail end
- 13:35Speaker 3: and that he's known as the guy who's on the
- 13:37Speaker 3: infomercials selling a product.
- 13:40Speaker 2: Selling a product. Yeah, so this is the way.
- 13:42Speaker 3: This is.
- 13:44Speaker 4: A legendary product.
- 13:45Speaker 2: Okay, So I gotta tell his story. I gotta tell
- 13:47Speaker 2: his story in full detail. So George Foreman was a
- 13:51Speaker 2: legendary boxer, right, who in the seventies. He retired from
- 13:56Speaker 2: boxing in nineteen seventy seven, Right, first time he from
- 14:00Speaker 2: box in nineteen seventy seven. Yeah, he had five million
- 14:04Speaker 2: dollars at the time of his retirement, which is equal
- 14:06Speaker 2: to twenty million today.
- 14:07Speaker 4: That's not bad for a boxing not bad for anybody.
- 14:12Speaker 2: In ten years. By nineteen eighty seven, he was flat broke.
- 14:15Speaker 2: In his words, he's flat broke. He made some bad investments.
- 14:19Speaker 2: You know how athletes go broke. There's a long list
- 14:21Speaker 2: of reasons why Flat broke in nineteen eighty seven, which
- 14:24Speaker 2: forced him back into fighting. So he comes out of retirement.
- 14:29Speaker 4: It actually wins, No.
- 14:30Speaker 2: He does win, but he so. In nineteen ninety four
- 14:34Speaker 2: he became champion.
- 14:36Speaker 4: Yeah, he beat Michael Moore.
- 14:37Speaker 2: I think so the oldest heavyweight champion at that time
- 14:40Speaker 2: in history, forty five years old.
- 14:42Speaker 4: It might still be that belly out World.
- 14:45Speaker 2: Nineteen ninety four, he becomes a heavyweight champion of forty
- 14:48Speaker 2: five years old. Another interesting thing happened in nineteen ninety
- 14:51Speaker 2: four though, right, So in nineteen ninety four, not only
- 14:54Speaker 2: is he the heavyweight champ, but Hawk Hogan is the
- 15:00Speaker 2: ww F cham WWF. People don't even know what WWF.
- 15:06Speaker 2: It's called w W.
- 15:07Speaker 3: Now now, Yeah, they had the lawsuit with the world
- 15:10Speaker 3: what was it the It was an animal organization that
- 15:13Speaker 3: had that name, and they lost the lawsuits and that
- 15:16Speaker 3: the teams into w W.
- 15:17Speaker 2: E anybody that grew up in the eighties or the nineties,
- 15:21Speaker 2: So I grew up in the nineties, right, anybody that
- 15:24Speaker 2: grew up in the nineties. Wrestling played a major part,
- 15:28Speaker 2: huge in the culture. Absolutely culture your favorite uh undertaker?
- 15:37Speaker 3: Yeah, I like to undertake it Ultimate Warriors. He played
- 15:40Speaker 3: the part he played Ultimate war past rest in peace.
- 15:44Speaker 3: So hawk Hogan icon absolutely.
- 15:48Speaker 2: I don't think people fully understand how iconic Hawk Hogan was,
- 15:54Speaker 2: Like you actually had to be living in that moment
- 15:58Speaker 2: the Beatles.
- 15:59Speaker 4: It was a hope, like it was a real thing.
- 16:02Speaker 3: Like I remember watching that and that was when wrestling
- 16:05Speaker 3: came on at Saturdays at eight o'clock and then it
- 16:07Speaker 3: came on as Sundays at twelve like before it was
- 16:10Speaker 3: a Monday night rule.
- 16:11Speaker 2: Different.
- 16:12Speaker 3: This guy was like Hawk Hogan superstar. Different superstar Michael,
- 16:15Speaker 3: He's Michael Jordan of wrestling. Yes, him and Andre Giant.
- 16:19Speaker 3: They have that in like the that that match at
- 16:22Speaker 3: Masters Garden as one of the biggest moments in the
- 16:24Speaker 3: history of New York City. Like when he picks up
- 16:27Speaker 3: the all like Monstrous Andrea Giant and does like the
- 16:31Speaker 3: slam on. It's like the one of the best memorial
- 16:34Speaker 3: moments in the history of the Masters reguard.
- 16:35Speaker 2: Hawk legend legend. So all right, So nineteen ninety four,
- 16:39Speaker 2: they're both champs, right, they also both have the same
- 16:42Speaker 2: business manager. Oh okay, right, So hawk Hogan at the
- 16:46Speaker 2: time is bigger than George Foreman. So the business manageher
- 16:51Speaker 2: meets with Hawk Hogan. He has three products for him
- 16:55Speaker 2: to endorse. He offered him three products for endorse. Yeah,
- 16:59Speaker 2: he had a pick one. One was a grill, one
- 17:05Speaker 2: was a meatball maker, and one was a blender. Right,
- 17:10Speaker 2: he chose the meatball maker. The meatball maker of the
- 17:15Speaker 2: name is the Hawkermania meatball Maker. Have you heard of it?
- 17:20Speaker 2: I'd never heard of it.
- 17:22Speaker 4: I didn't even know.
- 17:22Speaker 2: No, he chose the Hawkermania meatball Maker. That's what he chose. Now.
- 17:28Speaker 2: He told the agent, get somebody else, get one of
- 17:33Speaker 2: your other clients to endorse the other the grill and
- 17:37Speaker 2: the blender. So at the time, George Foreman was eating
- 17:44Speaker 2: two hamburgers before every fight. It was like a big thing.
- 17:48Speaker 2: So he thought that it would be a perfect person
- 17:49Speaker 2: to endorse the grill. So George Foreman agrees to endorse
- 17:54Speaker 2: the grill. Right, So he makes a deal with the
- 17:57Speaker 2: grill company to get forty profit of every grill sold,
- 18:05Speaker 2: every grill.
- 18:05Speaker 3: So it's like a masterpiece.
- 18:07Speaker 2: And his name was on it, which we know as
- 18:11Speaker 2: the Form and Grill. Right, he makes up to eight
- 18:15Speaker 2: million dollars a month with the forman Grill. He made
- 18:20Speaker 2: so much money with the form and Grill that eventually
- 18:24Speaker 2: the people they realized they made a bad deal because
- 18:27Speaker 2: they gave him too much, so they say, Okay, we
- 18:30Speaker 2: got to get away from this. So in nineteen ninety
- 18:34Speaker 2: nine they make a deal with him. They pay him
- 18:36Speaker 2: one hundred and thirty eight million to buy him out
- 18:40Speaker 2: and to use his name in perpetuity.
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- 21:33Speaker 1: all you need.
- 21:34Speaker 2: With the product forever. He takes a deal, So he
- 21:40Speaker 2: made over two hundred and fifty million when you add
- 21:43Speaker 2: the money that he made before nineteen ninety nine and
- 21:46Speaker 2: then the lump sum one hundred and thirty eight million
- 21:50Speaker 2: payout that they brought him out with in nineteen ninety nine.
- 21:56Speaker 2: Stop game change that this hereuysn't looked back since I.
- 22:00Speaker 3: Mean, and those grills, I mean, every household has no.
- 22:03Speaker 2: It's one of the best inventions ever made that made like.
- 22:06Speaker 4: The list of best invasion.
- 22:07Speaker 3: No, it's definitely top three because when I was in college,
- 22:12Speaker 3: I literally only cooked on the Former Girl. Yeah, I
- 22:15Speaker 3: know a bunch of people who became chefs off to
- 22:16Speaker 3: the formula. It was ridiculous.
- 22:19Speaker 2: You can cook anything on the Former Girl.
- 22:20Speaker 4: We went from Gavin to Hamburgers at eight at a time.
- 22:24Speaker 2: You can cook corn for the Former Girl.
- 22:26Speaker 3: It was ridiculous and it was easy to clean. It
- 22:28Speaker 3: was perfect. It was a perfect problem.
- 22:30Speaker 2: So do we blame hawk Hogan or do we just
- 22:32Speaker 2: chalk it up to just look because who knows the
- 22:36Speaker 2: grill is going to do that?
- 22:37Speaker 3: Right? No, I don't think we could have predicted that.
- 22:40Speaker 3: No one could have predicted that, right, Like he would
- 22:41Speaker 3: have done that if he had known the grill. But
- 22:44Speaker 3: could you imagine the whole Cogan grill?
- 22:48Speaker 2: Little known historical fact, and that's why we're here. Little
- 22:51Speaker 2: known historical facts like that changed the cost of history.
- 22:56Speaker 2: All right, Okay, okay, all right, So let's change change topics, lanes,
- 23:01Speaker 2: let's change lanes, and let's talk about the art world.
- 23:06Speaker 2: So this topic is something that is near and dear
- 23:09Speaker 2: to my heart. A little known fact is that so
- 23:13Speaker 2: I used to play sports. Yeah, but my first passion
- 23:16Speaker 2: was art first love. So I used to draw, and
- 23:18Speaker 2: I actually was in a gifted and talented art class.
- 23:22Speaker 2: I could have actually probably taken art further than I did,
- 23:27Speaker 2: but I got distracted by other things. So art is
- 23:30Speaker 2: something that I've always had a passion for. But we're
- 23:32Speaker 2: going to talk about the business side of art.
- 23:34Speaker 4: The business side, Yeah, absolutely, So.
- 23:38Speaker 3: People don't realize that art as an item is something
- 23:43Speaker 3: that appreciates and value, which means it gains value over time.
- 23:46Speaker 2: It's an investment.
- 23:47Speaker 4: It's an investment.
- 23:49Speaker 3: So when we hear I bought that artwork for one million,
- 23:52Speaker 3: two years later, it's worth two million. A couple years
- 23:54Speaker 3: later's worth eight million. I can't wait to get that
- 23:56Speaker 3: to my chl. What Jay saying in that line, and
- 23:58Speaker 3: we reference to him again, is that this is an
- 24:00Speaker 3: investment that I purchased at a price which will gain
- 24:04Speaker 3: value a year, eight years, a great gains even more.
- 24:08Speaker 3: But wait till my children get older and can take
- 24:12Speaker 3: that asset and now maybe they can use it for
- 24:15Speaker 3: my entiy game. So that artwork that he's talking about
- 24:18Speaker 3: could be fifty million dollars by the time his children
- 24:20Speaker 3: of the age, and that's not something that we think
- 24:23Speaker 3: about investing in.
- 24:25Speaker 2: It's not and it's something that I want to even
- 24:28Speaker 2: tie it even closer to the culture because a lot
- 24:31Speaker 2: of times people so when Jacobseha says a lot of
- 24:33Speaker 2: things that goes over people's heads, right, So like when
- 24:35Speaker 2: he says, I got Bosquiocht and a lobby on my spot,
- 24:40Speaker 2: or when he says it ain't hard to tell I'm
- 24:43Speaker 2: the new John Michelle. He talking about John Michelle boskiat right.
- 24:47Speaker 2: So when you hear these names, it's like, especially John Michelle,
- 24:52Speaker 2: he might not know that that's John Michelle. You're thinking
- 24:55Speaker 2: probably a French painter that lived in the nineteen early
- 25:00Speaker 2: nineteen hundreds, maybe eighteen hundreds, maybe even seventeen hundreds. And
- 25:04Speaker 2: it's like, how does that? What is that?
- 25:05Speaker 3: You know?
- 25:06Speaker 4: Like, I think that definitely goes over people.
- 25:07Speaker 2: But the crazy thing about it is that when he's
- 25:10Speaker 2: referencing Bosquiyacht, people don't understand like that that's hip hop
- 25:14Speaker 2: culture absolutely. Just so this dude is from Brooklyn. He's
- 25:18Speaker 2: from Brooklyn. He is Haitian. That's why his name is Gene.
- 25:23Speaker 2: That's why he has a French name right right, because
- 25:25Speaker 2: he's Haitian.
- 25:26Speaker 4: And then last name he's.
- 25:27Speaker 2: Half Haitian half Puerto Rican. Actually yeah, but that's why.
- 25:30Speaker 2: So you hear ge Michelle Bosciot, you're not thinking a
- 25:34Speaker 2: black kid from Brooklyn, No, but that's the backstory on
- 25:37Speaker 2: he's Haitian. So he starts in the eighties, not even
- 25:43Speaker 2: that long ago, in the eighties as a graffiti.
- 25:45Speaker 4: Artist, right seventies and into the eighties.
- 25:48Speaker 2: Seventies and into the eighties as a graffiti artist, right
- 25:52Speaker 2: dropped out of high school. Yep, unfortunately, So he made
- 25:56Speaker 2: he made his name for himself in the Lower East
- 25:58Speaker 2: He's from Brooklyn, but he made his name herself on
- 26:00Speaker 2: the Lower east Side. Now, New York, anybody that's not familiar,
- 26:03Speaker 2: New York was a different place in the eighties than
- 26:06Speaker 2: it is now, absolutely completely different, right, the Lower East Side,
- 26:11Speaker 2: Alphabet City was a different place than it is now.
- 26:16Speaker 2: So the street art was huge, graffiti trained, graffiti, everything huge.
- 26:25Speaker 3: Yeah, right, So he starts with that, and then he
- 26:30Speaker 3: blows up and becomes the toast of New York and
- 26:33Speaker 3: becomes the hottest artists in this I think he's on
- 26:37Speaker 3: the cover up Time magazine or one of these publications
- 26:39Speaker 3: where this is the new face of art, Like this
- 26:42Speaker 3: kid is brilliant twenty two, twenty three at the time,
- 26:45Speaker 3: Like he's a face of art now, like people are
- 26:48Speaker 3: putting him in museums with Warhall now at twenty in
- 26:53Speaker 3: his twenties.
- 26:53Speaker 2: Prodigy.
- 26:54Speaker 4: Yeah, absolutely, prodigy absolutely.
- 26:56Speaker 2: Unfortunately passed away from overdose twenty seven years old in
- 27:01Speaker 2: nineteen eighty.
- 27:02Speaker 3: Eight, different time, eighties, New York City. But ain't even
- 27:07Speaker 3: The interesting thing more so is that in twenty seventeen
- 27:10Speaker 3: his painting sold for one hundred and ten million.
- 27:14Speaker 2: Now, the reason why that's interested is that that made
- 27:17Speaker 2: him the highest well he's the number one US painter
- 27:23Speaker 2: with the highest selling painting ever. He has the highest
- 27:28Speaker 2: selling painting for a US painter ever for one hundred
- 27:32Speaker 2: and ten million. So you got a kid from Brooklyn
- 27:36Speaker 2: who is a graffiti artist as Core dropped out of
- 27:41Speaker 2: high school, was living on the street. That is the
- 27:46Speaker 2: most successful US painter and one of the most successful
- 27:51Speaker 2: artists in world history. That's an interesting.
- 27:56Speaker 3: Story, legendary, just even a backstory like that. That's song
- 28:00Speaker 3: that we're talking about, the Picasso Baby song. It inspired
- 28:04Speaker 3: us so much that like during my summer program. Like
- 28:07Speaker 3: our team was like, listen, we're gonna use this song
- 28:09Speaker 3: and we're gonna go to the Museum of Mind Art
- 28:12Speaker 3: and we're gonna teach them about just from these lyrics,
- 28:15Speaker 3: about the paintings that he's talking about. Because most of
- 28:17Speaker 3: the artists that Jay's talking about, whether it's is Bosky
- 28:21Speaker 3: or is Warhol orso Picasso or is Jeff Coon Balloon,
- 28:25Speaker 3: so he's talking about, they're in that museum. So we
- 28:27Speaker 3: literally put together a scavenger hunt in the museum for
- 28:30Speaker 3: the kids to become familiar with the art right from
- 28:34Speaker 3: Jay and the artists that he's speaking of.
- 28:37Speaker 4: Like, that's how much it impacted us. So like that's legendary, No,
- 28:40Speaker 4: it is.
- 28:40Speaker 2: And like you said, it's interesting because we talked about investments.
- 28:43Speaker 2: That's an interesting investment that the average person doesn't think
- 28:46Speaker 2: about art, investing in art, right. But so that's about
- 28:49Speaker 2: when Chason that you said, I line one million and
- 28:51Speaker 2: then two years later's worth two million. I can't wait
- 28:53Speaker 2: to give it to my children's That's that's even deeper
- 28:55Speaker 2: than just art because it's like, Okay, I'm leaving a
- 28:57Speaker 2: legacy to my kids, right and I'm teaching them about investing, right,
- 29:01Speaker 2: But art isn't invest But I want to tie it
- 29:03Speaker 2: in too because you know, a lot of times we're
- 29:05Speaker 2: talented people, right, and whether we take photos or whether
- 29:09Speaker 2: we draw, whether we paint, a lot of times we
- 29:11Speaker 2: don't fully understand the value of what we are doing
- 29:14Speaker 2: because we are artists, right. And it's like I would
- 29:18Speaker 2: have never I guarantee you he Boskiyot never thought his
- 29:22Speaker 2: painting would self for a one hundred and ten million
- 29:25Speaker 2: dollars or a painting probably con't fail me, right, So
- 29:28Speaker 2: it's like, so, but the interesting thing with artist that
- 29:30Speaker 2: is whatever somebody thinks it's worth, right, So it's important
- 29:35Speaker 2: that you know you're worth as an artist, right Because
- 29:39Speaker 2: like I said, there's a lot of people in our
- 29:41Speaker 2: community that are talented, but do they fully understand that
- 29:46Speaker 2: what they're doing is valuable. Like somebody might look at
- 29:50Speaker 2: what they're doing and say that's trash. Somebody else might
- 29:53Speaker 2: look at they do it and say, I'll give you
- 29:54Speaker 2: a million dollars for that, right.
- 29:56Speaker 3: And we can't mention art, especially in hip hop culture,
- 29:59Speaker 3: without measuring us. So what he's doing with the no
- 30:02Speaker 3: commissions campaign, like that's brilliant, right, a lot of times
- 30:08Speaker 3: artists create these paintings and have to put them display.
- 30:11Speaker 4: Them in a gallery.
- 30:13Speaker 3: And what people don't realize is that they have to
- 30:15Speaker 3: pay a commission to the gallery to display the art.
- 30:18Speaker 3: And it's like they lose money just because they want
- 30:21Speaker 3: to display it in this this setting. And what he's
- 30:23Speaker 3: doing is like, listen, we're going to bake the setting
- 30:26Speaker 3: and there's no commission, Like you get one hundred percent
- 30:29Speaker 3: of what somebody paid for that, which is dope because
- 30:31Speaker 3: he only not only does he again teach about art
- 30:35Speaker 3: in a sense.
- 30:36Speaker 4: But he's also teaching education.
- 30:37Speaker 3: I'm like, listen, get one hundred percent of what you're working, Like,
- 30:40Speaker 3: why pay this middleman because you're using this gallery?
- 30:44Speaker 4: Right.
- 30:45Speaker 3: The gallery may help prestiege, but the art is what
- 30:47Speaker 3: makes people come up.
- 30:48Speaker 2: And it's similar to this, so it all ties into
- 30:50Speaker 2: even like the record label right where it's like, say,
- 30:52Speaker 2: if this is art, why do I need to go
- 30:54Speaker 2: to Southerby's or one of these houses to place my
- 30:57Speaker 2: art so they can get a huge commission and they
- 31:00Speaker 2: could value it and they can say this is worth
- 31:03Speaker 2: this much and have an option on it. It's like
- 31:05Speaker 2: this is our same thing with music. Right, Why do
- 31:06Speaker 2: I have to go to a record label and have
- 31:09Speaker 2: them take a piece of it and have them display
- 31:12Speaker 2: it on their catalog and I appear courtesy of a
- 31:18Speaker 2: record company, you know what I mean? Like, and that's it.
- 31:20Speaker 2: So it all ties in. So when people think about art,
- 31:22Speaker 2: a lot of times they don't fully understand how how
- 31:25Speaker 2: much art is valued. It's it's it's actually mind blowing
- 31:31Speaker 2: when you when you do the numbers on it.
- 31:32Speaker 3: And we got the two biggest art stories of last year,
- 31:35Speaker 3: I would argue that as a number one, the bank
- 31:37Speaker 3: Ski story.
- 31:40Speaker 2: Bankski is a legend. So Bankski is a street artist
- 31:44Speaker 2: who goes all around the world and he just pops
- 31:47Speaker 2: up and he'll just he'll paint these these these paintings
- 31:51Speaker 2: on buildings, on sidewalks, on streets anywhere. But nobody ever knows,
- 31:56Speaker 2: you know, who he is. See we would like to
- 31:58Speaker 2: todde coach, he right doesn't do that. So one of
- 32:01Speaker 2: the illest things ever was when ghost Face Killer first
- 32:05Speaker 2: came out right with the Wu Tang because nobody saw.
- 32:08Speaker 4: Us face that video.
- 32:09Speaker 3: We didn't know, but like the first four videos, uh yeah,
- 32:12Speaker 3: I think yeah.
- 32:13Speaker 4: So like the protecting act in the method man video,
- 32:15Speaker 4: and that's.
- 32:16Speaker 3: Why he was ghost face because nobody saw him. It
- 32:18Speaker 3: was like a whole big thing like who is he?
- 32:21Speaker 2: Right? And it was the mistique when nobody knows who
- 32:23Speaker 2: you are, you have a certain mistique to you. So,
- 32:26Speaker 2: like he said, lady said, when he my face got revealed,
- 32:29Speaker 2: the game got real. So for the first for the
- 32:31Speaker 2: first four videos.
- 32:33Speaker 3: Nobody knew who he what he looked like because he
- 32:35Speaker 3: had like a visor like on like he it was
- 32:38Speaker 3: it was interesting.
- 32:39Speaker 2: So you have a certain mistique to you when people
- 32:43Speaker 2: don't know who you are, they just hear about your name.
- 32:45Speaker 3: And that's true, like and that is the original form
- 32:48Speaker 3: of graffiti. Like in the seventies and ages, especially in
- 32:50Speaker 3: New York City, it was like we put up this art.
- 32:53Speaker 3: You'll know us by our tags. You don't even have
- 32:55Speaker 3: to know who we are. You just know like, oh, like,
- 32:57Speaker 3: oh that's the new guy. He's hot. Look at this
- 33:00Speaker 3: that he did. Look at the train that he just
- 33:01Speaker 3: he that piece that he put on that train, or
- 33:03Speaker 3: look at that building over there that he tagged. And
- 33:06Speaker 3: it was like that's what you became known for. You're
- 33:08Speaker 3: tagged me and the art that you put up. And
- 33:10Speaker 3: then that gets frowned upon in New York City and
- 33:12Speaker 3: cops cracked down and they erased him, and people are
- 33:16Speaker 3: getting locked up for graffiti. And twenty years, thirty years later,
- 33:22Speaker 3: we have this.
- 33:23Speaker 2: And that's what I said. I said this last time,
- 33:25Speaker 2: and I fully believe that I said this on the
- 33:26Speaker 2: first episode. You can't stop energy, right, So KRAFFII, I
- 33:30Speaker 2: don't know if graffiti started with hip hop, but I'm
- 33:31Speaker 2: just gonna say it did because I think it did.
- 33:33Speaker 4: That's part of hip hop.
- 33:34Speaker 2: So that started in the South Bronx. But people spray
- 33:39Speaker 2: painting trains, spray painting walls, spray and like you said,
- 33:43Speaker 2: it was frowned upon, it was looked at like it
- 33:46Speaker 2: was defacing the city. They had a whole campaign to
- 33:48Speaker 2: stomp it out. I go to Germany, Thailand, Asia, spray
- 33:54Speaker 2: painting everywhere, murals, murals. Yeah, and now Bankski is pretty
- 33:58Speaker 2: much a spray painter.
- 34:00Speaker 3: Is currently the most famous artist in the world, the
- 34:05Speaker 3: most notorious artist in the world.
- 34:07Speaker 2: He's doing what.
- 34:10Speaker 3: Kids, just regular sixteen fifteen year old kids was doing
- 34:13Speaker 3: in nineteen eighty six, and they weren't looked at as artists.
- 34:16Speaker 3: They were just regular kids with a spray can.
- 34:18Speaker 4: They were looked as delinquents, misfits.
- 34:21Speaker 2: Yeah, so that's how it all. It's interesting. But Bankski,
- 34:25Speaker 2: we gotta talk about the stunt that he pulled.
- 34:27Speaker 3: Yeah, So the two biggest, I would argue, the two
- 34:30Speaker 3: biggest stories in art were the Bankski shredded painting. Like
- 34:35Speaker 3: this was like a miraculous stunt. So he puts a
- 34:39Speaker 3: painting up for auction, but he's no. He actually had
- 34:44Speaker 3: a painting that he never wanted to be auction and
- 34:48Speaker 3: he put it in this case.
- 34:51Speaker 4: That was very thick, and people were like, this feels
- 34:53Speaker 4: pretty funny.
- 34:54Speaker 3: He's very heavy, and it went up for auction, right,
- 34:57Speaker 3: that was the one thing he said he did not
- 34:58Speaker 3: want to happen with the pay of bogs and so
- 35:01Speaker 3: they bidden on it, bidden on it.
- 35:02Speaker 4: And remember one point four million. One point four.
- 35:05Speaker 3: Million, And as soon as that gavel went down and
- 35:08Speaker 3: they were trying to take the painting off the wall,
- 35:12Speaker 3: the painting starts, it starts to shred. So he has
- 35:15Speaker 3: a shredder. He has a shred up built in the
- 35:18Speaker 3: frame of the paint.
- 35:19Speaker 2: As soon as the person paid one point four million
- 35:21Speaker 2: and money got transferred, they're about to give her or
- 35:25Speaker 2: him the painting as they're giving as they're trying to
- 35:28Speaker 2: take it off the wall, it starts to shred like
- 35:30Speaker 2: a paper shred. They were actually the interesting thing about
- 35:33Speaker 2: so he must have had somebody on the inside.
- 35:37Speaker 3: Mission impossibly some theories that like maybe he was in
- 35:40Speaker 3: that room, or they pressed the butt somebody right after
- 35:44Speaker 3: it was done. The interesting thing about it is.
- 35:46Speaker 2: The interesting thing about it is that they were able
- 35:48Speaker 2: to stop it because it only shredded halfway. So it's
- 35:51Speaker 2: halfway shredded. It's sold for one point four million. Now
- 35:57Speaker 2: I know where you're going. It's worth two million. It's
- 36:00Speaker 2: actually worth more before than before. That's how art is
- 36:04Speaker 2: so crazy, because now that's our because that's our Yeah, like.
- 36:07Speaker 3: About half shredded Banksky painting, the whole story behind it.
- 36:12Speaker 3: It won up six hundred thousand the moment plus the
- 36:14Speaker 3: painting added to the value of it.
- 36:18Speaker 4: Unbelieving.
- 36:19Speaker 3: I mean, that's the second story. Is jay Z and
- 36:24Speaker 3: Beyonce right them shooting that apeshient video and the Louver
- 36:27Speaker 3: what that did? They said, record numbers for attendants at
- 36:30Speaker 3: the Louver, and the museum itself said thank you to
- 36:34Speaker 3: them for bringing attention to that.
- 36:36Speaker 2: So the Louver is the most popular famous art museum
- 36:41Speaker 2: in the world in Paris. The Pyramid building. Yeah, the
- 36:45Speaker 2: glass pyramid.
- 36:45Speaker 4: Glass pyramid.
- 36:46Speaker 3: Right, So the tendance where Mona Lisa is right, So
- 36:49Speaker 3: like the part in the video where they're standing in
- 36:52Speaker 3: front of it. I remember he said, like I'm sleeping.
- 36:54Speaker 3: That's in the mount of day Mona Lisa. Like we
- 36:56Speaker 3: are art, Like that's Mona Lisa, but we're the focus here.
- 37:00Speaker 2: So they do it. They threw a video in the in.
- 37:02Speaker 3: The loop, Yeah, and tendance goes up by twenty five
- 37:04Speaker 3: percent immediately after. You can't discount that, like just because
- 37:09Speaker 3: they shot like that doesn't even happen, Like how many
- 37:12Speaker 3: videos have even been shot in there, Like there's certain
- 37:15Speaker 3: pinions they don't even allow you to even film in there,
- 37:17Speaker 3: and they got the rights to do the entire video
- 37:20Speaker 3: in there. Have to close it down and look what
- 37:23Speaker 3: it does for the museum.
- 37:26Speaker 2: Culture culture. Yeah, man, all right, all right, okay, so
- 37:33Speaker 2: final words.
- 37:35Speaker 3: So you man, you.
- 37:37Speaker 2: Yeah, final word man. Like I said, I just think
- 37:40Speaker 2: that a lot of times we have to fully understand
- 37:42Speaker 2: that what we're doing has value. Right, We don't want
- 37:47Speaker 2: to talk over anybody's head. We want to talk directly
- 37:50Speaker 2: to the people. And it's important to realize and that's
- 37:54Speaker 2: why we wanted to just talk about that art situation
- 37:58Speaker 2: is that no matter which you're doing, is valuable, right,
- 38:01Speaker 2: So it's important to a understand your worth. Never let
- 38:05Speaker 2: somebody devalue your worth. And also, you know, have a
- 38:12Speaker 2: broader sense of this is cool, but this is bigger
- 38:16Speaker 2: than just my community. This is bigger than like this
- 38:18Speaker 2: is for the world like this, because like I said,
- 38:21Speaker 2: what we're doing is effecting the world, right, So it's
- 38:23Speaker 2: important to understand.
- 38:24Speaker 4: That in the sense like we're using the culture to teach.
- 38:27Speaker 3: Culture that but I'm just saying when I say we'm
- 38:29Speaker 3: talking about everybody, our culture is world culture absolutely. I
- 38:35Speaker 3: think somebody said that, like the number one export of
- 38:37Speaker 3: America is culture, right, Like we affect so many different
- 38:42Speaker 3: places based on the things we.
- 38:43Speaker 2: Do exactly exactly. So know your worth, that's my final word.
- 38:48Speaker 4: Know your worth absolutely.
- 38:50Speaker 2: All right, guys, thank you for rocking with us. We
- 38:52Speaker 2: see y'all next week.
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