Latest / Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy
The Video Retention Gap That Costs You Money
Most marketers obsess over view counts and click-through rates, but they ignore the silent killer of video ROI: retention decay. In this episode, Lucas and Luna break down why your audience drops off at exactly twelve seconds and how to fix it using the hook-retain-payoff framework. We analyze specific case studies from consumer tech brands that increased watch time by twenty-two percent simply by restructuring their opening sequences. If you are tired of burning budget on videos nobody finishes, this is the practical guide to keeping eyes on screen.
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The skinny
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