Latest / The Operations Podcast with Fexingo: Process, People, and Profit in Modern Business
How Dollar Shave Club Disrupted Razor Operations
In 2011, Dollar Shave Club launched with a viral video and a simple premise: razors should not cost a fortune. But behind the irreverent marketing lay a quiet operational revolution. Lucas and Luna break down how the company built a direct-to-consumer subscription model that bypassed retail middlemen, optimized unit economics with a razor-thin margin, and scaled from zero to 3 million subscribers in five years. They examine the supply chain partnership with Dorco, the cost structure that made $1 blades viable, and the logistics that turned a cardboard mailer into a recurring profit machine…
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