Latest / Beyond the Margins: The University of California Press Podcast
Francesca Sobande, "Big Brands Are Watching You: Marketing Social Justice and Digital Culture" (U California Press, 2024)
Can brands really support positive social change? In Big Brands are Watching You: Marketing Social Justice and Digital Culture (U California Press, 2024), Francesca Sobande, a Senior Lecturer in Digital Media Studies at Cardiff University explores this question by considering the morality of contemporary brands in contemporary, digitial, culture. The book offers a rich set of case studies, ranging from the ways corporations co-opt social justice campaigns and how nations brand themselves, through to influencers, music festivals, and high end television. A significant contribution to both the…
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