Can Bollywood's Big Boys Play The Microdrama Game?
India's biggest production houses are moving into micro-drama — but entering a format is very different from mastering it. In this episode of The Morning Brief, host Anirban Chowdhury, ET's in house film journalist and critic Rajesh Naidu and AI-native micro drama platform Dashverse founder Sanidhya Narain examine three defining tensions in the micro-drama space: whether the format can genuinely serve as an IP testing ground for films and series, whether legacy studios have the structural DNA to compete in a high-volume, low-cost game, and whether China's ad-dominant revenue model can…
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