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#10 Gavin Wilde: Why We Are Wrong About Hybrid Warfare
How powerful is propaganda—really?
In this episode of The Next Best, Marcel Dirsus speaks with Gavin Wilde, a former White House official and U.S. intelligence analyst, about why we consistently overestimate the impact of fake news, disinformation, and "information warfare."
From World War I and Edward Bernays to Russian hybrid warfare, social media bots, and AI-generated deepfakes, Wilde argues that propaganda is far less decisive than we like to believe.
We discuss:
• Why democracies struggle with persuasion and media literacy
• How Russia exploits existing social fractures rather than…
The skinny
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