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Radiodays Europe 2027, Media Prima's Triton Deal, and Radio TechCon 2026 · RedTech daily podcast - Powered by AI

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  Welcome to the RedTech Daily Podcast, powered by AI.
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  I'm Marguerite Clark, bringing you the latest news from the global radio broadcast and
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  digital audio industries.
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  Today, we've got a packed agenda with stories on the NAB Show New York, Radiodays Europe,
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  Media Prima's new partnership, Radio TechCon, and Bauer Media U.K.'s new apprenticeship
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  program.
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  The NAB Show New York is set to take place from October 21st to 22nd at the Javits Center.
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  This event will gather broadcasters, content creators, and technology companies to explore
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  evolving media workflows and business models.
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  Over 200 exhibitors, four theaters, and more than 40 sessions will feature radio,
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  podcasting, streaming, artificial intelligence, and more.
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  Notably, "Award-Winning Audio" and AES@NAB New York sessions will highlight the audio program.
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  Radiodays Europe has announced six specialized Sunday Summits for its 2027 conference in
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  Palma, Mallorca, from March 14th to 16th.
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  The summits on March 14th will cover programming, podcasting and visual audio, sales
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  and monetization, research and data, community, and artificial intelligence and technology
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  innovation.
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  These sessions will feature expert presentations, case studies, and discussions,
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  allowing attendees to delve into industry challenges and uncover actionable insights.
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  The Programming Summit will focus on innovation and effective radio elements, while the Podcast
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  and Visual Audio Summit will explore the convergence of audio and video.
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  Other sessions will address commercial growth, audience research, community relationships, and
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  evolving audio technologies.
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  Access to these summits is included with a three-day Radiodays Europe pass, or attendees
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  can purchase a summit-only ticket for March 14th.
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  Additionally, the Trailblazers initiative, celebrating women in radio, podcasting, and
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  audio, will make its European debut in 2027.
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  Radiodays Europe will open nominations early next year and is also launching a Youth Fund to
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  support young talent entering the industry.
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  With over 1,500 delegates from more than 65 countries expected, the event will offer
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  exhibition, sponsorship, and partnership opportunities.
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  Malaysia’s Media Prima Berhad has partnered with Triton Digital to streamline its audio
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  division's streaming and podcasting strategy.
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  This collaboration will integrate Media Prima Audio's content production, distribution,
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  audience measurement, and monetization onto a single technology stack.
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  They'll use Omny Studio for podcast hosting and Triton’s services for audience measurement and
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  advertising management.
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  This move is set to enhance access to Malaysian audio inventory for advertisers, leveraging
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  IAB-certified reporting.
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  Media Prima Audio operates five radio brands—Hot FM, Fly FM, Kool FM, Molek FM, and
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  Eight WuXian—catering to Malay-, English-, and Chinese-language audiences.
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  Their Audio+ app offers access to these stations along with podcasts and digital
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  content.
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  This agreement will integrate their streaming and on-demand content into Triton’s advertising
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  ecosystem, providing advertisers with direct and programmatic access to Malaysian audio
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  inventory.
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  Alex Poon, General Manager of AI and Smart Services at Media Prima Audio, highlighted the
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  need for technology to match evolving listening habits, stating, "Our audiences moved to
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  digital faster than our tools did.
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  Triton Digital closes that gap for us." Richard Palmer from Triton Digital noted that combining
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  streaming technology with independent measurement and monetization can help
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  publishers build sustainable digital audio businesses.
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  Radio TechCon 2026 is gearing up for its November 23rd event at IET London, Savoy Place,
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  marking the show's tenth anniversary.
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  Highlights include sessions on speech intelligibility, Time Addressable Media
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  Storage, and an international Christmas program production involving teams from Amersham,
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  England, and Guatemala.
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  Ann Charles from TBC Media emphasizes Radio TechCon as a unique gathering for technology
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  and audio enthusiasts.
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  Sponsors include CGI, Lawo, RCS, and the Telos Alliance.
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  Bauer Media U.K.
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  has unveiled "Amplify," a new apprenticeship program designed for early career development.
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  Sixteen apprentices will join teams across the U.K.
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  and Europe in various functions such as content, communications, finance, data, and
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  technology.
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  This program combines paid employment with structured learning and mentoring.
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  Bauer Academy's Courtnay McLeod emphasizes the program's focus on genuine development and
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  support.
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  Elaine Bremner highlights its role in making media careers accessible to diverse young
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  talent.
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  Thanks for tuning in to today's episode of the RedTech Daily Podcast.
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  Remember, you can read these stories in full and stay updated with the latest news by
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  visiting our website at redtech.pro.
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  I'm Marguerite Clark, and I'll be back tomorrow with more from the world of radio and digital
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  audio.
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  Goodbye for now!