Latest / The Real Deal with Bob Philion
Butch Harmon on Big Egos, $100K Tips & the Business of Golf Instruction
In Episode 2 of The Real Deal, Bob Philion sits down with legendary golf instructor Butch Harmon to explore the business behind coaching the best players in the world and what Tour pros are really paying for when they hire an elite instructor.
Harmon explains how he structured retainers and performance bonuses with Tour players, why Phil Mickelson once handed him a $100,000 check, and how working with stars like Tiger Woods, Greg Norman and Rickie Fowler helped build his own reputation and business.
Harmon shared his perspective on the future of golf instruction, including the growing…
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