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12.3.19 Fake reviews online; Gift cards are awful; Revolutionary recycling techniques
There’s been a huge increase in the number of fake reviews. Consulting firm Pattern found for an item listed on Amazon, a one star higher rating leads to a 30% increase in sales. The marketplace incentives for fake reviews to boost a score are so enormous, fake reviews have infiltrated the retail landscape. According to Fakespot, in addition to Amazon this is a problem at Walmart.com. There’s no reason to believe it’s not a problem across retail sites. 35% of all reviews on Amazon are fake, often generated by paid writers from overseas. This makes it important to read reviews because you can…
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