One Iowa mall is at capacity for the Holidays while other malls are dying. Why?
Iowa's largest mall has some surprising facts and figures. Did you know many retailers designate central Iowa as one of their top 5 retail locations by revenue? And why in a time malls across the country, why is one Iowa mall doing so well? We sit down with Randy Tennison, the head honcho of Jordan Creek Town Center which is 99% full, to ask him what they're doing differently.
Tennison gives the breakdown of new stores, and why people are drawn to the mall—because they want to interact with merchandise, not stare at it behind a screen. He gives an outlook of employment challenges for the 2023…
The skinny
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