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Meet the patient, witty and always engaged MDOT social media administrator
On this week’s Talking Michigan Transportation podcast, a conversation with Jesse Ball, who coordinates social media at the Michigan Department of Transportation (MDOT).
Ball talks about his background, growing up in the Upper Peninsula, graduating from Michigan State University, then working in California and Michigan media markets. In 2008, he became MDOT’s first social media administrator.
Understanding that without engagement, social media is just media, Ball talks about the importance of connecting and going beyond one-way communication.
The department’s Office of Communication puts an…
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