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Why Personal Branding Isn't About You At All | Vanessa Errecarte | 733
"Personal brand" might be the most cringe-inducing phrase in business vocabulary. Say it out loud to a room of accomplished professionals and watch the shoulders tense — it sounds like self-promotion, follower counts, and algorithm-chasing. Vanessa Errecarte, Founder of Marketing Simplified, the UC Davis Graduate School of Management lecturer who built one of the nation's only for-credit MBA courses on the subject, thinks the term isn't wrong — it's just been hijacked.
Her argument is simple but reframes everything: a personal brand was never about you. It's about intriguing people with what…
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